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Facebook in Media Relations

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Lee Aase
Lee Aase

This is my presentation to Bulldog Reporter\'s Media Relations Summit 2008 in San Francisco on April 8, 2008.

TechnologyBusiness
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Facebook’s Value in Media Relations Media Relations 2008 April 8, 2008
About Lee Aase • Political Science, B.S. • Manager, Syndications/ Social Media, Mayo Clinic • Google/“Friend” me
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Mass Media Upheaval • 2000: Chicago Tribune Buys LA Times for $8 billion • 2007: Sam Zell buys Tribune (with Times) for $8.2 billion
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Putting it in Perspective • Wall Street Journal = $5 billion • Chicago Tribune = $8 billion • Star Tribune = $0.53 billion • Total for all 3 Facebook ($240 million for 1.6 percent)
The Most Important Word in Web 2.0
Cutting Edge Media Relations (1950) 9
Facebook in Media Relations
Facebook in Media Relations
Facebook in Media Relations
Facebook in Media Relations
Facebook in Media Relations
Facebook in Media Relations
Facebook in Media Relations
Facebook in Media Relations
Facebook in Media Relations
Facebook in Media Relations
Facebook in Media Relations
Facebook in Media Relations
Facebook in Media Relations
Facebook in Media Relations
Facebook in Media Relations
Facebook in Media Relations
Facebook in Media Relations
Facebook in Media Relations
Facebook in Media Relations
Facebook in Media Relations

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