Facebook has over 800 million active users with 50% logging in daily, making it an important platform for businesses to establish an online presence and network. The document outlines Facebook marketing strategies for businesses, including establishing an online network through groups and discussions, using the G.A.S. (Give, Answer, Solve) approach and C.C.E. (Capture, Call to Action, Engagement) formula to engage customers, and leveraging features like business pages and iframes.