The document outlines Natalia Isaevich's 2012 mediabarcamp agenda. The agenda discusses how using social media is no longer optional for companies and employees, provides statistics on social media use among employees. It also covers the pros and cons of social media use by employees, examples of social media tools that can be used, and promises to share use cases and success stories of social media tools for employees.

1. Natalia Isaevich
Mediabarcamp 2012

2. Agenda
 Allow or not – that’s not a question any more!
 SM statistics
 Pros and cons of using SM by employees
 SM tools for employees: use cases and
success stories

3. Allow or not – that’s not a
question any more!

4. SM statistics
 employees spend 20% of working time for
social networks;
 every second employee starts his/her day
with Facebook or Twitter;
 Every 20th company in the USA has a FB page
 (Entensys, 2011)

5. Social media tools
 Facebook
 Twitter
 Google+
 Yammer
 Chatter
 Youtube channel
 Newsletter (mailchimp)
 Blogspot, etc

6. Pros and cons of using SM
by employees
 Employees - opinion leaders
 Friends of employees share info
 Real company for your clients
 Potential employees engagement
 Employees can be proud of working at your
company
 Networking and collaboration

7. Pros and cons of using SM
by employees
 Spending working hours
 Spreading unpleasant info about the
company
 Private life
 Attack from headhunters
 No interest from employees

8. SM tools for employees: use
cases and success stories

9. SM tools for
employees:
use cases
and success
stories

10. SM tools for employees: use
cases and success stories

11. SM tools for employees: use
cases and success stories

12. Don’t stop your employees
telling how they like the
company
Thanks! Questions?