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1st Annual
Doral Restaurant Week™
  July 1 – July 31, 2012
Doral Restaurant Week™
           About the Program
Doral Restaurant Week™ presented by Platinum Title Sponsor is one
of Doral’s premier events during the summer month of July.

This fine dining program includes specially priced lunches and
dinners at Doral’s finest restaurants.

The objectives of Doral Restaurant Week™ are to boost business for
area restaurants during a traditionally slow time of the year and to
encourage consumers to dine out more often and try new
restaurants and their exciting selections.
Doral Restaurant Week™
           About the Program

Each restaurant offers a (3) three-course lunch and/or dinner menu
prices or specials offers designed to accommodate both casual and
fine dining at one of these restaurants and to provide real value to
the consumer. There’s something for everyone, come out to enjoy
specially priced meals at the Doral’s best restaurants.
Doral Restaurant Week™
            About the Program
Doral Restaurant Week offers three dining categories (Deluxe, Premier,
and Elite Dining) with specially priced three-course meals for lunch
and/or dinner at top restaurants throughout the city.

Diners can choose from three options for each course including
appetizer, entrée, and dessert course. (excluding tax and gratuities)

                                   Lunch              Dinner
        $   Deluxe Dining:          $15                 $22
        $$ Premier Dining:          $20                 $29
        $$$ Elite Dining:           $25                 $35
About the City of Doral
• Over 150,000 employees come to work every day to the city.
• Home to Fortune 500 companies and government headquarters
• Best City in Florida for Business Start-ups by BusinessWeek
• Named #2 of America's Top 25 towns to live well for its cultural
  amenities, pro-business environments, and highly educated
  workforce by Forbes.com
• Total Population 46,000
• Over 200 Restaurants in Doral
• 48 Hotels with a 78% occupancy rate
Doral Restaurant Week™
Marketing and Promotional Visibility
 • Doral Restaurant Week Web Site (DRW)
   (www.doralrestaurantweek.com) w/ link to restaurant’s website
 • Doral Chamber of Commerce Web Site listing
   (www.doralchamberofcommerce.org)
 • DRW e-mail blast to 9,300 contacts – 2 times per week
 • Press Release announcing event
 • Press Release of participating restaurants
 • Posting to 23 Social Media Sites such as Facebook, Twitter
 • Print Ad Promotion
 • Television Promotion
 • Radio Promotion
 • Direct Mail postcard distribution
Doral Restaurant Week ™
          Participants Benefits
•   Two months of marketing and promotions – June and July
•   Listing, description and link of restaurant on DRW website
•   Menu in PDF of restaurant’s offer
•   Link of restaurant Open Table (if applicable)
•   Foursquare Listing (Optimized)
•   Yelp Business Listing (Optimized)
•   QR Code Sticker for DRW promotions
•   10% Discount in Taste of Doral ™
•   Permission to post specials and promotions on Taste of Doral™
    Facebook Page
Doral Restaurant Week ™
  Contact Information
  Restaurant Marketing / Media Relations /
           Corporate Sponsorship
      Azahy Arencibia - (786) 553-3167
         azahy@doralchamber.com

  Doral Chamber of Commerce Information
      Carmen Lopez - (305) 450-4344
        carmen@doralchamber.com

     Restaurant & Sponsor Registration
          www.TasteOfDoral.com

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Doral Restaurant Week Media Package

  • 1. 1st Annual Doral Restaurant Week™ July 1 – July 31, 2012
  • 2. Doral Restaurant Week™ About the Program Doral Restaurant Week™ presented by Platinum Title Sponsor is one of Doral’s premier events during the summer month of July. This fine dining program includes specially priced lunches and dinners at Doral’s finest restaurants. The objectives of Doral Restaurant Week™ are to boost business for area restaurants during a traditionally slow time of the year and to encourage consumers to dine out more often and try new restaurants and their exciting selections.
  • 3. Doral Restaurant Week™ About the Program Each restaurant offers a (3) three-course lunch and/or dinner menu prices or specials offers designed to accommodate both casual and fine dining at one of these restaurants and to provide real value to the consumer. There’s something for everyone, come out to enjoy specially priced meals at the Doral’s best restaurants.
  • 4. Doral Restaurant Week™ About the Program Doral Restaurant Week offers three dining categories (Deluxe, Premier, and Elite Dining) with specially priced three-course meals for lunch and/or dinner at top restaurants throughout the city. Diners can choose from three options for each course including appetizer, entrée, and dessert course. (excluding tax and gratuities) Lunch Dinner $ Deluxe Dining: $15 $22 $$ Premier Dining: $20 $29 $$$ Elite Dining: $25 $35
  • 5. About the City of Doral • Over 150,000 employees come to work every day to the city. • Home to Fortune 500 companies and government headquarters • Best City in Florida for Business Start-ups by BusinessWeek • Named #2 of America's Top 25 towns to live well for its cultural amenities, pro-business environments, and highly educated workforce by Forbes.com • Total Population 46,000 • Over 200 Restaurants in Doral • 48 Hotels with a 78% occupancy rate
  • 6. Doral Restaurant Week™ Marketing and Promotional Visibility • Doral Restaurant Week Web Site (DRW) (www.doralrestaurantweek.com) w/ link to restaurant’s website • Doral Chamber of Commerce Web Site listing (www.doralchamberofcommerce.org) • DRW e-mail blast to 9,300 contacts – 2 times per week • Press Release announcing event • Press Release of participating restaurants • Posting to 23 Social Media Sites such as Facebook, Twitter • Print Ad Promotion • Television Promotion • Radio Promotion • Direct Mail postcard distribution
  • 7. Doral Restaurant Week ™ Participants Benefits • Two months of marketing and promotions – June and July • Listing, description and link of restaurant on DRW website • Menu in PDF of restaurant’s offer • Link of restaurant Open Table (if applicable) • Foursquare Listing (Optimized) • Yelp Business Listing (Optimized) • QR Code Sticker for DRW promotions • 10% Discount in Taste of Doral ™ • Permission to post specials and promotions on Taste of Doral™ Facebook Page
  • 8. Doral Restaurant Week ™ Contact Information Restaurant Marketing / Media Relations / Corporate Sponsorship Azahy Arencibia - (786) 553-3167 azahy@doralchamber.com Doral Chamber of Commerce Information Carmen Lopez - (305) 450-4344 carmen@doralchamber.com Restaurant & Sponsor Registration www.TasteOfDoral.com