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Starting a business
- 2. 10 steps to Business Strategy 1. “What type of photography do I like?” 2. “What am I selling?” 3. Look for some “unmet needs” 4. SWOT Analysis 5. develop ways you can capitalize on your Strengths while at the same time taking advantage of Opportunities
- 3. 6. develop a list of ways to mitigate the effect of the weaknesses and threats 7. Know your Key Success Factors 8. Who is your Target Customer? 9. What is your channel to market? 10. Desire
- 5. Which social media/marketing tools are right for you? Why Blog? Simply so that my current and future clients can get to know me… FAST! My Blog is a behind the scenes look into what I do, it’s more personable and friendly than a website. This is key for my wedding & portrait business clients. Top Social Media Tips Be yourself, share shareshare! (but not the nitty gritty details) Respond to others; let people know you are alive and kicking (and interested in what’s happening) Don’t try to do too much, just pick the programs that you enjoy using
- 6. Website Vs Blog? Top tips for Blogging Content is king – add regular posts that create interest for your viewers Use Twitter & Facebook to attract visitors to your Blog Match your Blog to your branding
- 7. Using Facebook 1. Pheromonise 2. Rule of Patience Do not rush to upload all your work at once 3. Customer is the king Start with uploading a couple of your best photos. Invite your friends requesting them to join the Fan page. 4. Respect their “wall” Most important thing to do is not to clog your page with more than one photo a day. 5. Quality matters The guru-mantra here is “Focus on quality rest all will follow” Upload only the shots which make you say out loud “Wow”. Posting not-so-good photos or just for the sake of posting will only result in a lower brand value. Make sure when you post, you post the best!
- 8. Facebook continued. . . 6. Touch their hearts Create content which touches your fan base 7. Tag people Don’t shy away from tagging people. It only increases your brand value and fan base. 8. Be choosy Reach out to a set of audience you think could help you with the business. If you are a wedding photographer, it makes little sense to promote your page to someone in Iran when your operational area is limited to India. It will surely increase the number of users but may not lead to commercial benefits. Facebook’sown page which has over 26 Million fans gets roughly between .1 to .3% response. 9.) Ads Once you have constant revenues, you can start using Facebookads which are highly customizable as per age and location preferences.
- 9. Google Adwords One of the easiest and best ways to advertise when you are ready to start paying money to advertise. You only pay when the advertising works!
- 10. Not Quite Ready Yet. . . Use the resources you have to improve your photography, like this society! Flickr Practice PracticePractice Read your manual a few times Find friends and relatives that are into it
Editor's Notes
- Once you look hard at all the photography businesses in your area you’ll probably see some common areas of emphasis, or you’ll most likely see a lot of broad offerings. Try a niche within a broad offering and you might find it easier for people to identify with what you have to sell. A business opportunity can sometimes be a niche that “sits inside” a broad offering. Or, you may find a completely new opportunity that addresses an inadequately addressed segment.Read more: http://www.digital-photography-school.com/the-business-of-photography-establishing-a-business-strategy#ixzz1E3MJXL7W