Cut through the common confusion about Twitter & discover how this social media platform can help grow your small business.  Charlie Conard  answers common questions about Twitter for business owners, including: - Getting Your Business started on Twitter - How do Hashtags work, & Why they are Important? - Learning to Write an effective Tweet –in under 140 Characters! - Case Studies: See how Twitter has helped other Small Business Owners Transform
 You’ll leave this lecture with a clear understanding of how Twitter works  & the ways it can help your small business build sales. About the Speaker Charlie Conard, co-founder and principal of Social Go To, specializes in creating social media strategies that grow audiences, increase engagement, and transform prospects into customers. Charlie has worked with brands including L’Oreal, Mount Sinai Medical Center, Continental Airlines, United Way, Publishers Weekly, and KitchenAid. Select slides with annotation from a seminar presented at the New York Science, Industry, and Business Library Small Business Resource Center (New York Public Library) on 10/08/15.

1. De-Mystifying Twitter for Small Business
Tweeting Towards Sales
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Remember the trees, please enjoy digitally.
Explanatory notes are in plain text.
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2. Social Media Strategy
1 - Our Approach
2 - Why Social Media Matters
3 - The Customer & Prospect Journey / Strategy!
4 - De-Mystifying Twitter
5 - Twitter Tweeting Exercise
6 - Q&A
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
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3. Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Charlie Conard
Co-Founder and Principal
Social Go To
245 W 29th Street, Suite #1202
New York, NY 10001
917-573-7275
charlie@socialgoto.com
socialgoto.com
We help businesses get more and better customers from
where their prospects are spending their time... on social media.
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4. 1 - Our Approach
We aim to teach strategy, not detail without understanding.
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5. The Case of the Frustrated Business Owner
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Entrepreneurs and business owners today have to be more than experts
at what they do; they must be content marketers!
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6. Learning how social media works
“under the hood”will help you take away more
from the seminar and understand more later.
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7. For the mechanics
about any social
platform, subscribe to
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8. SocialMediaExaminer.com is a great
resource for business owners to many
social media topics over time.
It’s easy to understand.
Mashable.com will keep you up-to-date on
technology, important industry news, and
social media trends.
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9. Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Social media is always changing. You must always be learning.
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10. 1 - Congratulations, you’re a CONTENT COMPANY!
2 - Lynda.com can teach “how to’s”
3 - Avoid YouTube
4 - Learn from SocialMediaExaminer.com
5 - Keep current with Mashable.com
1 - Our Approach
Your Takeaways
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
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11. 2 - Why Social Media Matters
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12. Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
It’s where the people are.
It’s where people spend their time.
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13. 6 degrees
of separation 4.74
Social media connects people through networks.
The world is a lot closer now.
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14. Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Social media accelerates and facilitates word-of-mouth,
which is the best way to get new business.
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15. Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Whether or not you’re on social media, people are talking.
Perhaps they’re talking about your business!
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16. Social
Recommendation
68%
More
Likely
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17. 1 - It’s where the eyeballs are
2 - Direct dialogue with customers & prospects
3 - Social connections influence others!
4 - WOM on steroids
5 - The conversation is happening with or without you
2 - Why Social Media Matters
Your Takeaways
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18. 3 - The Prospect & Customer Journey
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
You must think like your customers, not through the lens of how you think.
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19. Prospects
Customers
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Your customers are on a journey. You need to plan steps to nurture them along.
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20. Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Most businesses have 3-5 customer types.
Each one has different problems to solve.
Think about what their problems are!
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21. Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
We use these questions to
better understand the big picture!
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22. Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Business owners tend to be too close to their business
and see mostly details.
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23. Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Don’t miss the forest for the trees!
Think about the big picture: your goals and the steps
to get there, along with your prospects!
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24. 1 - Your prospects are on a journey towards purchase.
2 - Today, more of the sales cycle happens without you.
3 - You must think like the customer.
4 - Different customers have different needs/pain points.
5 - Focus on overall business goals; then plan your marketing.
3 - The Prospect & Customer Journey
Your Takeaways
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25. 4 - De-Mystifying Twitter
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Often confusing at first, Twitter has special qualities that
can help many SMB owners promote their business.
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26. Social media is not a magic solution, nor is it distracting fluff.
Social media is a powerful marketing
breakthrough, like the telephone was.
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27. Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
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28. What is Twitter?
• Micro-blog social media platform
• Very small shares
• Special language
• Harder to use
• Practice makes perfect
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
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29. What is Twitter good for?
• Discovery & research (current)
• Real-time events & reporting
• Reach new people, often young & techy
• Spreading the word
• Offers & Immediate
• Customer service
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
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30. What is a Tweet?
140 character message (MAX)
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Micro blog that usually often has a link or call-to-action
to send readers to a place where they can learn more.
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31. Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
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32. What is a Retweet (RT)?
Re-sharing or giving credit
to someone else’s tweet
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
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33. What is a Feed?
• Stream of tweets you
see on your homepage
• Consists of update from users
you follow
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
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34. What is a handle? @yourname
@janesmith
@theharryshearer @StarJonesEsq
@I_love_New_York
• Short
• Memorable
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
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35. What is a mention?
@their name
@nypl
@charlieconard
@nytimes
@NYmag
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
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36. Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
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37. What is a HASH TAG?
• Topic (that people might search on)
• Prefixed with a #
• No spaces or punctuation
#hashtag
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
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38. Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
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39. Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
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40. Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
A good use for the immediacy of twitter is learning about
the daily parking rules in NYC!
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41. Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
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42. search.twitter.com
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Test to see what hashtags are most popular.
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43. What is a direct message (DM)?
• Private message between TWO people
• 140 character message (MAX)
• Accept or not from any user
• Write a DM to a user who follows you
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
43Monday, October 12, 15

44. What is a URL Shortener?
• Most website addresses are too long
• URL shortener gives a shortcut
• Random characters
• Can customize
• Analytics
Bit.ly or Bitly.com
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
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47. Best Businesses
• Younger audience
• More techy
• Events
• Offers - followers
• Restaurants
• Immediate / Trending
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
47Monday, October 12, 15

48. 1 - Tweet is a small message (140 characters MAX)
2 - You have a handle @yourname
3 - Refer to others’ handles @theirname as mentions
4 - #HashTags are searchable topics
5 - Retweeting is sharing or acknowledging a message
6 - DM (Direct Message) is between two people.
7 - Twitter is good for discovery, real time, customer service
4 - De-Mystifying Twitter
Your Takeaways
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
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49. 5 - Twitter Tweeting Exercise
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
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50. #1: Write a tweet about next week’s LinkedIn for
Business seminar to share the slides afterwards.
Thanks @nypl for the #linkedin for #business seminar
in #NYC with @johncrant and @charlieconard. Useful
slides here: bit.ly/linkedinbizslides
(124 characters)
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
50Monday, October 12, 15

51. #1: Write a tweet about next week’s LinkedIn for
Business seminar to share the slides afterwards.
Thanks @nypl for the #linkedin for #business seminar
in #NYC with @johncrant and @charlieconard. Useful
slides here: bit.ly/linkedinbizslides
(124 characters)
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
All the color-coded pieces (mentions, hashtags
and shortened link) help spread the message!
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52. Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
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53. #2: Write a tweet to promote the Shift-a-Shade event.
Join @colormejames with #christinahendricks at the
@clairol #haircolor #shiftashade #twitterparty 2-3pm
EST on Mon 9/14.
(108 characters)
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
53Monday, October 12, 15

54. #2: Write a tweet to promote the Shift-a-Shade event.
Join @colormejames with #christinahendricks at the
@clairol #haircolor #shiftashade #twitterparty 2-3pm
EST on Mon 9/14.
(108 characters)
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
All the color-coded pieces (mentions, hashtags
and shortened link) help spread the message!
Participants will go on Twitter at the noted time
and use the hashtags to join a group conversation.
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55. 1 - Practice makes perfect
2 - Make it readable
3 - Use useful hashtags
4 - Use mentions of others
5 - Be a good neighbor: RT, comment, like
6 - Follow others
5 - Twitter Tweeting Exercise
Your Takeaways
Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
55Monday, October 12, 15

56. Copyright © 2015 by Social To Go. These copyrighted materials are are authorized solely for your personal, individual private use and are not intended for unauthorized distribution.
Charlie Conard
Co-Founder and Principal
Social Go To
245 W 29th Street, Suite #1202
New York, NY 10001
917-573-7275
charlie@socialgoto.com
socialgoto.com
We help businesses get more and better customers from
where their prospects are spending their time... on social media.
56Monday, October 12, 15