The document proposes a social media strategy to launch an interactive fantasy sports section on Facebook. The strategy involves first developing the section with ESPN's help, releasing it to sports bloggers to generate interest, then officially launching and promoting it alongside the "Let's Build It Together" campaign to encourage user feedback. Metrics like active user participation, advertiser click-through rates, and developing additional interest sections will measure success. The budget allocates most funds to ongoing updates and development, with portions also dedicated to initial page creation, media/sponsorship, and social media promotion.
This presentation is intended primarily for business people who are tasked with understanding, interpreting, and acting on social data — executives, strategic planners, social strategists, and marketers. It outlines the opportunities for leveraging social media applications like Facebook and Twitter with clear and pragmatic steps to ensure marketers are gaining insights, measuring effectively, interpreting accurately, and taking appropriate action with their campaigns.
1. “Bringing the Music to the Fans. Tickets now available for purchase.”“One Nation. One Motion.”
2. o Live Nation uses Ticketmaster for all of their ticket distribution. Live Nationand Ticketmaster are owned under Live Nation Entertainment.o Ticketmaster has three options to receive your tickets: o Will call o Print at Home o Home Delivery
3. o One Nation: Incorporate the fans of Live Nation in a community.o One Motion: Have simple ticketing options.o Interactive users gaining rewards from connecting with others andattending events on Facebook and a designed ticketing application for smartphones.o Benefits to new campaign. o Interactive users oFree promotions. oConnecting with users. o Make ticketing paperless saving on ticketing fees and paper. o Build and maintain following
4. o Develop phone application.o Advertise new application and the campaign of “One Nation. OneMotion.”o Launch Facebook program consecutively with the phone application.o Followed by Twitter and Instagram program.o Launch contests and reward program.o Apply Beta.o Final Launch.
5. Electronic Tickets o One Nation. One Motion. o Tickets on the go on your phone. o Incorporating the music community into an interactive nation.Advantageso No more ticket lines.o No more high processing fees.o Faster entrance.
6. Interactive Users: FacebookoFacebook: Interactive program. o Most complex program . oFacebook is the most popular. o Develop Facebook page where users will go to interact with each other and Live Nation as a company.oReward system for attending Live Nation events and interactingon Facebook, which in turn develops a following.o Important to develop a following. oGive back to them. o These costumers will be promoters for upcoming events with Facebook statuses and contests as well with reliving old memories.
7. o Interactive program for Twitter: Hash tag #onenationonemotiono Get trending #onenationonemotion by incorporating the slogan with allpromotions.o Interactive program for Instagram: Upload pictures of old events with hastag#onenationonemotiono Photo contest can be done in order to increase activity across multiple socialmedia platforms.
8. o Google Adwords Advertisement.o Ads shown on Google.como Portion of campaign budget used for Pay-Per-Click.
9. “Everything at the ease of your fingertips.”o Finding shows has never been easier.o Incorporate concert finder within phoneapplication and Facebook program.o Find shows on the go.o Bookmark upcoming shows.
10. Budget for advertising via: Success Measured by: oFacebook o Costumer feedback oTwitter oInstagram o Usage of application, Facebook o Email program and Twitter/Instagram o Google Adwords program. o Application Development o Interactive costumers. Gained Followers: oFacebook likes increase o Interactive contests and reward o Twitter Followers increase systems. oInstagram followers increase o Increase in Newsletter subscribers
This was a task set by Manchester based sports customer relationship management company Winners to inform the advantages to using social media marketing and how it should be used over the first 12 months.
This was a 5 week long campaign and was initiated with a set of five 30-second specially conceptualized, scripted (by CogMat) and created videos (with a production house) that were launched on the brands YouTube channel, links are below:
Episode 1: http://www.youtube.com/watch?v=VpiZ890QGx8
Episode 2: http://www.youtube.com/watch?v=mDp-n8qtufQ
Episode 3: http://www.youtube.com/watch?v=9g4V-EmgzFA
Episode 4: http://www.youtube.com/watch?v=Bnari4vQxUA
Episode 5: http://www.youtube.com/watch?v=K4PQE1lccvA
These videos were tied onto an exclusive microsite www.101usesofgadgets.com that gave the essence of the campaigns with options for users to upload their own uses of useless gadgets.
BlogWell DC Social Media Case Study: ConAgra Foods, presented by Genevieve Ma...SocialMedia.org
In her BlogWell DC presentation, ConAgra Foods' Manager, PR/Social Media, Genevieve Mazzeo shares how they use social media to increase brand engagement.
Kinetic Helps International Award show drive awareness on TwitterDon Mathis
Kinetic Social partnered with an internationally televised awards show to maximize their second-screen potential on Facebook and Twitter to drive tune ins on the day of the show.
This presentation is intended primarily for business people who are tasked with understanding, interpreting, and acting on social data — executives, strategic planners, social strategists, and marketers. It outlines the opportunities for leveraging social media applications like Facebook and Twitter with clear and pragmatic steps to ensure marketers are gaining insights, measuring effectively, interpreting accurately, and taking appropriate action with their campaigns.
1. “Bringing the Music to the Fans. Tickets now available for purchase.”“One Nation. One Motion.”
2. o Live Nation uses Ticketmaster for all of their ticket distribution. Live Nationand Ticketmaster are owned under Live Nation Entertainment.o Ticketmaster has three options to receive your tickets: o Will call o Print at Home o Home Delivery
3. o One Nation: Incorporate the fans of Live Nation in a community.o One Motion: Have simple ticketing options.o Interactive users gaining rewards from connecting with others andattending events on Facebook and a designed ticketing application for smartphones.o Benefits to new campaign. o Interactive users oFree promotions. oConnecting with users. o Make ticketing paperless saving on ticketing fees and paper. o Build and maintain following
4. o Develop phone application.o Advertise new application and the campaign of “One Nation. OneMotion.”o Launch Facebook program consecutively with the phone application.o Followed by Twitter and Instagram program.o Launch contests and reward program.o Apply Beta.o Final Launch.
5. Electronic Tickets o One Nation. One Motion. o Tickets on the go on your phone. o Incorporating the music community into an interactive nation.Advantageso No more ticket lines.o No more high processing fees.o Faster entrance.
6. Interactive Users: FacebookoFacebook: Interactive program. o Most complex program . oFacebook is the most popular. o Develop Facebook page where users will go to interact with each other and Live Nation as a company.oReward system for attending Live Nation events and interactingon Facebook, which in turn develops a following.o Important to develop a following. oGive back to them. o These costumers will be promoters for upcoming events with Facebook statuses and contests as well with reliving old memories.
7. o Interactive program for Twitter: Hash tag #onenationonemotiono Get trending #onenationonemotion by incorporating the slogan with allpromotions.o Interactive program for Instagram: Upload pictures of old events with hastag#onenationonemotiono Photo contest can be done in order to increase activity across multiple socialmedia platforms.
8. o Google Adwords Advertisement.o Ads shown on Google.como Portion of campaign budget used for Pay-Per-Click.
9. “Everything at the ease of your fingertips.”o Finding shows has never been easier.o Incorporate concert finder within phoneapplication and Facebook program.o Find shows on the go.o Bookmark upcoming shows.
10. Budget for advertising via: Success Measured by: oFacebook o Costumer feedback oTwitter oInstagram o Usage of application, Facebook o Email program and Twitter/Instagram o Google Adwords program. o Application Development o Interactive costumers. Gained Followers: oFacebook likes increase o Interactive contests and reward o Twitter Followers increase systems. oInstagram followers increase o Increase in Newsletter subscribers
This was a task set by Manchester based sports customer relationship management company Winners to inform the advantages to using social media marketing and how it should be used over the first 12 months.
This was a 5 week long campaign and was initiated with a set of five 30-second specially conceptualized, scripted (by CogMat) and created videos (with a production house) that were launched on the brands YouTube channel, links are below:
Episode 1: http://www.youtube.com/watch?v=VpiZ890QGx8
Episode 2: http://www.youtube.com/watch?v=mDp-n8qtufQ
Episode 3: http://www.youtube.com/watch?v=9g4V-EmgzFA
Episode 4: http://www.youtube.com/watch?v=Bnari4vQxUA
Episode 5: http://www.youtube.com/watch?v=K4PQE1lccvA
These videos were tied onto an exclusive microsite www.101usesofgadgets.com that gave the essence of the campaigns with options for users to upload their own uses of useless gadgets.
BlogWell DC Social Media Case Study: ConAgra Foods, presented by Genevieve Ma...SocialMedia.org
In her BlogWell DC presentation, ConAgra Foods' Manager, PR/Social Media, Genevieve Mazzeo shares how they use social media to increase brand engagement.
Kinetic Helps International Award show drive awareness on TwitterDon Mathis
Kinetic Social partnered with an internationally televised awards show to maximize their second-screen potential on Facebook and Twitter to drive tune ins on the day of the show.
Well planned content is vital to both B2B & B2C companies. With detailed & easy to use insights, brands can improve their content strategies & grab eyeballs on social media. My Socialtools, a global app for Publicis Groupe and their clients helps us evaluate the performance of a brand with the help of charts and also customized dashboards of charts, for single or competitive brand evaluation.
Highlights TuneIn service value add/ROI and detailed case study results. Check out how our expertise and social strategy is helping lift ratings for local tv newscasts.
Three billion people click "Like" everyday! Here's a quick and dirty overview on Facebook and ideas on how brands can use Facebook to engage and interact with their consumers and fans!
Facebook social media marketing presentation given to local San Luis Obispo small business owners.
Prevail PR
2220 Exposition Dr., San Luis Obispo, CA 93401
(805) 456-8636
http://prevailpr.com/
This is a brief strategic overview of the presentation Love Scott & Associates is giving at the lunch & learn hosted by The Grater Des Moines CVB 2/25/10. Some discussion points at the end of the presentation are derived from a survey sent out to attendees prior to the event.
Well planned content is vital to both B2B & B2C companies. With detailed & easy to use insights, brands can improve their content strategies & grab eyeballs on social media. My Socialtools, a global app for Publicis Groupe and their clients helps us evaluate the performance of a brand with the help of charts and also customized dashboards of charts, for single or competitive brand evaluation.
Highlights TuneIn service value add/ROI and detailed case study results. Check out how our expertise and social strategy is helping lift ratings for local tv newscasts.
Three billion people click "Like" everyday! Here's a quick and dirty overview on Facebook and ideas on how brands can use Facebook to engage and interact with their consumers and fans!
Facebook social media marketing presentation given to local San Luis Obispo small business owners.
Prevail PR
2220 Exposition Dr., San Luis Obispo, CA 93401
(805) 456-8636
http://prevailpr.com/
This is a brief strategic overview of the presentation Love Scott & Associates is giving at the lunch & learn hosted by The Grater Des Moines CVB 2/25/10. Some discussion points at the end of the presentation are derived from a survey sent out to attendees prior to the event.
Social Media for Nonprofits: Making it work for youBrad DeForest
It seems like all the leading non-profits are using social media. Your board and colleagues are encouraging you to do more with social media and often send you "helpful" articles recommending things based on a tweet or a social media must-do list developed by some consultant. You know that social media can impact your organization by helping you engage with supporters and become more visible in the community, but up to now, you haven't seen an impact of your efforts and you're hesitant to spend a lot more time on this initiative without a better plan. If this sounds like your experience, this workshop is designed for you.
How to leverage social media at IT organizationsThe Oren Group
The rapid proliferation of social media has revolutionized the way companies and consumers from around the world communicate, collaborate and transact. Social media platforms & tools like:
Facebook, Twitter, blogs, webcasting, and virtual events have positively impacted our business by enabling effective knowledge sharing & collaboration with various stakeholders across different geographies and time zones.
In this presentation, I will explain why and how IT companies should use social media to develop relationships with their target audiences and stakeholders.
I will discuss social media strategies & platforms that are available for companies in general and IT companies in particular to effectively provide value to their customers and stakeholders. Several case studies of IT companies that have successfully adopted social media are provided.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
2. Facebook At A Glance
Launched In 2004 By Mark
Zuckerberg
Over 800 Million Users
Largest Social Networking
Site
Revenue Comes Mostly From
Selling Ad Space
Expected To Make $4.27
Billion In 2011
3. Challenges and Goals
Competing With
Google for Advertising
Dealing with ad
targeting and privacy
issues
Goals: To improve the
Social Network
Experience for both
Users and Advertisers
4. Theme
Create Interest Sections With Interactive Content
Users: Interact and Socialize around particular category
Advertisers: Target Advertisements based on category
6. First Step: Have
Something To Work With
Fantasy Sports Section
Integrate ESPN for better product
Promote as “Trial Run”
7. Take It To The People!
First Release To Sports Bloggers To Generate Buzz
Officially Confirm On Facebook Blog and
Announce “Let’s Build It Together”
Campaign and encourage comments
#LetsBuild
Encourage anyone to give their input, Ideas
that make sense will be implemented
8. Take It To The Media!
Sponsor Monday Night Football & Get the Word Out
ESPN Personalities Announce Improvements
9. Metrics For Success
1. Number Of Users Who Actively Participate
2. Increase CTR For Advertisers Targeting Section
3. Development Of Other Interest Sections
10. Timeline & Budget Allocation
Budget Allocation
Begin Development Now
& Work With ESPN
Release To Bloggers
Page
Summer 2012 10% Development
30%
Begin “test run” At 20% Media &
Start Of Football Sponsorship
Season Social Media
40%
Apply Updates During Season
Updates
If Successful, Begin
Development for Other
Sections
