The document discusses the impact of ad blocking on website load times, noting that ads can make sites twice as slow on average. It highlights trends in ad blocker usage from 2005 to 2015 and emphasizes the role of ad operations in managing ad-related file sizes and performance issues. User feedback and monitoring are suggested as key elements in addressing the challenges posed by ad bloat.

1. How Ad Blocking Affects Load Times

3. "Adblock" keyword growth from
2005 to 2015
150+ Million Users
Source: Google Trends and The Guardian

4. Will ad blocking improve user
experience?

6. Site #1 with an Ad Blocker

7. Site #1 WITHOUT an Ad Blocker

8. Major Site with an Ad Blocker

9. Major Site WITHOUT an Ad Blocker
Will ad blocking improve user

10. 100 Major Sites

11. 100 Major Sites

12. 2MBaverage webpage size1
Source: Carson, Biz. "The Overweight Web: Average Web Page Size Is up 15% in 2014." Gigaom. Gigaom, 29 Dec. 2014. Web. 07 Jan. 2016.

13. File Size

14. Resources and File Size

16. Get Qualitative

17. The Blame Game

18. Quantify the Problem
etc.

19. User Feedback
etc.

20. Blocklist

21. Larger File Size = Larger

22. Larger File Size = Larger

23. Ad bloat is the responsibility of the ad ops team
Takeaways
On average, ads cause sites to be 2x slower
You can’t manage what you don’t monitor

24. Questions?
jordan@curiositymedia.com
@jordanjwoods