Using Facebook in your Small Businesses provides 10 ways for small businesses to utilize Facebook, including: 1) Create a Facebook page to represent your business and tell customers about your business. 2) Create engaging content like blog posts, videos, and photos to tell your business story and share with customers. 3) Use visual content creation tools like Canva, Magisto, and Giphy to design graphics, videos, and GIFs for posts. 4) Go live on Facebook to share first-hand experiences with customers in real-time. 5) Apply call-to-action buttons to highlight important actions for customers. 6) Add a Facebook shop to sell products directly to customers on

1. Using Facebook in your Small Businesses

2. Dianthe Skurko
CEO & Founder
EXTREME BRAND BUILDER
https://www.linkedin.com/in/dianthe
dianthe@extremebrandbuildercom

3. What you will learn
● How to add your business to Facebook
● Which Facebook tools to use
● Content creation shortcuts
● Using Facebook ads
● Online and offline tactics to reach customers

4. Why Facebook ?

5. The numbers
● 1.65 billion active monthly users
● 1.09 billion daily active users
● In 2nd place: YouTube at 1 billion

7. Your Business
+
Facebook

8. Creating a Facebook page
● Login to your Facebook profile
● www.facebook.com/pages
● Select “create page”
● Choose a category that represents your business

14. ● Update the About Section
● Tell Facebook about your business
● Complete all relevant fields
● Set your Facebook web address
● Add your email address (not public to others)
● Add your website

17. 10 Ways to Use Facebook in your
In Your Small Business

18. #1 Create a Strategy

19. Create a Strategy
● Plan out what you will post
● Post at least 1-2X a day
● Develop a 30-day plan
● What would my customers be interested in?
● Tools
● Facebook Insights
● Facebook scheduler
● Hootsuite

20. #2 Tell a Story

21. Tell a Story
● Why should your customers care?
● Be a better storyteller
● Look at other related brands

22. Share Engaging Content
● Types of content
● Blog posts
○ Video
○ Photos
● Look at your competition for ideas
● Subscribe to blogs (feedly)
● Test, test, test
(Feedly is a news aggregator application that compiles news feeds from a variety of online sources for the user
to customize and share with others).

23. #3 Create Visual Content

24. Creating Visual Content
● Keep your audience coming back
● Vary the type of content you share
○ Blog post/photos/videos
● Tools
○ Word Swag - (create beautifully custom text layouts)
○ Ripl - (create animated posts)
○ Canva - (design, graphics and layouts)
○ Magisto - (create business videos)
○ Giphy - (interface allows users to search for reaction GIFs)

25. #4 Facebook Live Video

26. Facebook Live Video
● Broadcast to your audience
● Share your first hand experience
● Available for
○ Profiles/Pages/Groups/Events
● Record up to 90 minutes at a time
● Tools
○ Facebook Pages app

27. #5 Apply Facebook CTA buttons

28. Call-To-Action Buttons
● Highlight something important
● 1 button per Facebook page
● Recommended buttons
○ Sign up (email list)
○ Learn more
○ Call now
● Tools
○ LeadPages - lets you collect leads and customer contacts from landing pages, pop-up forms, social
media, text messaging, and email.

29. #6 Add a Shop

30. Facebook Page Shop
● Sell products to customers
● Check-out on Facebook
● Manage Orders
● View clicks and purchases
● Advertise with Facebook ads
● *Not available everywhere
● Tools
○ Facebook page

31. Shopping and More
● Create landing pages
● A page with a single action
● Mobile-friendly!
● Examples
○ Customer discount
○ List products for sale
● Tools
○ Shortstack - Create Facebook apps and build engaging social media marketing campaigns –
contests, promotions
○ LeadPages - lets you collect leads and customer contacts from landing pages, pop-up forms, social
media, text messaging, and email.

32. #7 Build Your Email List

33. Building Your Email List
● Filling the funnel with leads
● Convert leads into customers
● Share valuable content
● Tools
○ LeadPages - lets you collect leads and customer contacts from landing pages, pop-up forms, social
media, text messaging, and email.
○ Aweber - an auto-responder for email marketing

34. #8 Facebook Groups

35. Facebook Groups
● More personalized than a page
● Get to know customers better
● Create groups for anything!
○ Public (general topic)
○ Closed (members only)
○ Secret (think-tank)
● Tools
○ Facebook group
○ Groups mobile app

36. #9 Promoting Your Page

37. Leverage Personal Connections
● Share Facebook posts to your profile
○ Higher exposure
● Tag friends in comments using the @ sign
● Work with other businesses
○ Tag pages using the @ sign

38. Facebook Messenger Codes
● Scannable code
● Allows customers to message your business
● Make it your page profile photo
● Include in presentations and storefronts
● Tools
○ Tutorial
○ Facebook Messenger

39. Facebook Plugin Page
● Add to blog/website
● Can be customized
○ Customers can like your page
○ Message your page
● Tools
○ Facebook page pugin

40. #10 Facebook Ads

41. Facebook Ads
● Who do you want to reach
● What is your goal
● Set a budget ($1 - $5)
● Install a Facebook pixel on website (tracking)
● Create your ads
● Tools
○ Facebook Ads Messenger

42. Facebook Ads - Nearby Customers

43. Thank you!

44. Questions?