A few thoughts on Social Media tools, tips, tricks and tactics in 2018. I'm sure this will change in 2-6 months :)

1. @DrewBedard 11
Social Media 101
with Drew Bedard
2018

2. @DrewBedard
Trends/Overall Best Practices
● Facebook and Instagram Rule Engagement
● Messenger Apps are on the rise
● Instagram stories vs. Snapchat
● Video, video, video
● Facebook Live and Live streaming
● Relationships - Best kept secret on Social Media - RESPOND
● If you can’t be everywhere, be only one place consistently
● One size does not fit all, make your posts relevant for the platform it’s on

3. @DrewBedard
Facebook
● What to post/Best Practices:
○ Video
■ Download native video - Grab link from YouTube and download on a YouTube to mp4 downloader
■ Use captions when you can - 80% watch videos with sound off
○ Use Hashtags but not too many
○ Start a “Public” Brand page - Keep your personal page personal - But Share!
○ Shorter posts = Better
○ Ask questions
● Tools:
○ Facebook Native
○ Buffer
○ Hootsuite or Sprout social
○ Use Facebook insights for your brand pages

4. @DrewBedard
Facebook - When to post

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Instagram
● Turn your account into a business account - link to Facebook
○ Get Analytics
● What to post/Best Practices:
○ Beautiful images - Be selective
○ Video - growing in engagement
○ Use every hashtag/account available - 30 Tags today - FIRST COMMENT
○ Be consistent
○ Make a list of TOP hashtags for you - Make a note on phone or keep in an evernote file for quick reference
○ Use quote posts - be inspiring
● Tools:
○ Grum - Multiple account posting
○ Gramble - Desktop posting
○ Hashtagify.me
○ All-hashtag

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Instagram - When to post

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Instagram Stories
● What to post/Best practices
○ Tell your personal story
○ Go behind the scenes
○ Great moments
○ Great brand Images
● Tools:
○ https://blog.bufferapp.com/i
nstagram-stories-templates

8. @DrewBedard
Twitter
● What to post/Best Practices:
○ Share thoughts
○ RT and specifically use Quote Tweet
○ Get into the action - Real time Tweeting during HUGE Pop culture events is mega popular
○ Use the RIGHT hashtags
○ Don’t overload hashtags
○ Tag people in every post
○ Experiment with longer posts to take advantage of new character limit
○ Ask questions - engage
● Tools:
○ Buffer
○ Quuu.co
○ Followerwonk
○ Tweetdeck

9. @DrewBedard
Twitter - When to post

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LinkedIn
● What to post/Best practices:
○ Share your company’s business news
○ Share your latest YouTube videos
○ Find “Good news” to share about your industry - Did someone go up/doing something
positive - post on LinkedIn
○ Look like an expert
○ Share clickable content
○ SHARE CASE STUDIES!
● Tools:
○ LinkedIn native
○ Buffer
○ http://rss-tutorial.com/rss-how-to-subscribe-to-feeds.htm

11. @DrewBedard
LinkedIn - When to post

12. @DrewBedard
Others Platforms and Notes
● Snapchat
○ If young is your target, then this platform is still viable. If target is older, would not invest
in it
● Messaging Apps
○ Facebook messaging is HUGE - 70 million active, 1.3 Billion users - Great opportunity
● YouTube:
○ Complementary Video channel - If you make VIDEOS, make a CHANNEL
● Other Tools:
○ Bit.ly - So you can track Link clicks
○ Canva.com - Make pretty Social images/templates
○ Botletter - Facebook messenger newsletter

13. @DrewBedard
Other Resources
● Social Experts to Follow:
○ Kim Garst
○ Gary Vaynerchuk
○ Mari Smith
○ Neil Patel
○ Jay Baer
● Listen to the Science of Social Media Podcast by Buffer for current
trends

14. @DrewBedard
Recap and conclusion
● Facebook and Instagram Rule Engagement
● Messenger Apps are on the rise
● Instagram stories vs. Snapchat
● Video, video, video
● Facebook Live and Live streaming
● Relationships - Best kept secret on Social Media - RESPOND
● If you can’t be everywhere, be only one place consistently
● One size does not fit all, make your posts relevant for the platform it’s on
● STAY ON THE TRENDS