Facebook Conversion Tracking Tool helps marketers keep track of ads running on Facebook. Here are the steps to monitor Facebook lead generation.

2. Facebook Landing Pages in 5 steps
Setting up Facebook’s Conversion Tracking
to help marketers/small business owners measure Facebook ad performance
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3. Facebook Landing Pages in 5 steps
What is Facebook Conversion Tracking Tool?
See when an ad
displayed on
Facebook leads
to sale or action.
Action can be
Registration, Coupon
Redemption, Page pots
sharing, Adding to Chart
etc.
Helps
advertisers
measure return
on investment of
Facebook ads.
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4. Facebook Landing Pages in 5 steps
Conversion tracking explained in three steps
Create conversion tracking pixel -
javascript code snippet (Facebook
creates one for you)
Identify/Create Check out page: Add
pixel to the page where conversions will
happen.
Place Conversion Pixel on that
Page: Place the pixel on the last page
which users will see.
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5. Facebook Landing Pages in 5 steps
How does Facebook Conversion Tracking work?
When a user loads a
page with the code
on it, the code tells
Facebook that
conversion process
has occurred.
Facebook then
matches conversion
with the set of
visitors who have
already viewed or
clicked on the ad.
Then, the ‘Ad
Manager’ gives the
final report on ad
clicks.
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6. Facebook Landing Pages in 5 steps
Step-by-Step guide to Facebook Conversion Tracking
Step 1: Log in to your ‘Ads Manager’ tab, click on the Conversion Tracking button on
the left side bar.
Step 2: Then click on the ‘Create Conversion Pixel’ tab to begin the process.
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7. Facebook Landing Pages in 5 steps
Step 3: You will be directed to this pop-up, which will ask you for:
1. Name: To remember what you are tracking.
2. Category: To decide what action you want to track on your site. It can be:
• Checkouts
• Registrations
• Leads
• Key Page Views
• Adds to Cart
• Other Website Conversions
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8. Facebook Landing Pages in 5 steps
Step 4: You will be see a pop-up window with a JavaScript code. This is the code that
you add to the page where conversion will happen to track conversions back to ads
running on Facebook.
Here is the tricky part. The code should not go on all pages. The code should be placed only on the page
that a user will finally see when the transaction is complete.
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9. Facebook Landing Pages in 5 steps
How do you confirm your conversion is working properly?
Check that javascript snippet has
been placed on the correct page.
Visit the page where pixel has been
embedded, right click & go to ‘View
Page Source’ to get pixel.
If conversion tracking pixel has been
successfully implemented, it will be
reflected in the Pixel Status column.
Go to the conversion tracking tab in
Ads Manager to get the final report.
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10. Facebook Landing Pages in 5 steps
Finally, when you create your Facebook Ad, check the track conversions box under the
campaign, pricing & schedule tab to enable tracking.
A word of caution here: If you delete the Pixel Code, you will loose all activities related to that particular ad. You
will have to create the pixel and then an ad all over again.
Do also go through my blog for a better understanding.
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11. Generate, Nurture and Follow your Leads
Software for Marketing and Lead Generation teams
Creating Facebook Landing Pages was never this EASY!!
5 Steps to Create Facebook Landing Pages