Ben Johnson provides an overview of the digital tools and strategies he uses to run multiple websites and marketing campaigns without a physical office or employees. He discusses project management tools like Trello, task management with Teux Deux, file sharing with Dropbox, analytics with Google Analytics, A/B testing with Visual Website Optimizer, email marketing with MailChimp, forms with Formstack, and payments with PayPal and Stripe. The summary emphasizes how these tools allow him to scale his digital operations and work productively across time zones with a virtual team.
The document provides an overview of the Slide Traffic review product launch, including details like the vendor, launch date, front-end price, bonuses offered, refund policy, niche, support, and skill level needed. It then discusses 10 different ways to generate free traffic for a website, such as search engine optimization, frequently updating content, using social bookmarking sites, social media accounts, getting backlinks from related sites, creating free content/services, viral content, offline promotion, including your URL in email signatures, and more.
The document provides an overview and strategies for using internet technologies like email, websites, social media, and video to help non-profit organizations raise funds and build relationships. It discusses estimating growth in online giving, integrating online and offline communication channels, using tools like personalized fundraising pages and video, and highlights the importance of having an overall strategic plan.
Facebook was founded in 2004 by Mark Zuckerberg and grew rapidly at Harvard University. Its mission is to make the world more open and connected through social media networking. Originally for students, Facebook now has over 1 billion users globally. It generates revenue through advertisements on its platform. Though competitors like Myspace and Twitter emerged, Facebook has remained the dominant social media network due to its large user base and growing profits. Some weaknesses include privacy concerns, but opportunities exist in monetizing users through paid services to reduce advertisements.
This interview summarizes the business journey and lessons of James Schramko, an Australian internet marketer who has generated millions in online profits. Some key points:
- James was able to apply learnings from traditional business like dealership management to internet marketing, transferring fundamentals of management, marketing, and understanding numbers.
- Early on, James approached internet marketing as a hobby but got inspired by success stories and knew the potential was there to learn.
- James stresses the importance of systemization and documentation to create leverage and allow the business to scale. Having simple, reliable systems frees up time.
- Projection of workloads and staffing needs allows James' business to stay ahead of growth and avoid being
The document provides tips and strategies for optimizing the user funnel, from acquiring first users to optimizing retention. It emphasizes testing optimizations through small experiments and using data to identify bottlenecks. Key recommendations include focusing first on learning rather than the funnel, using blogs and social media to acquire early users, and segmenting users to improve activation, onboarding and retention.
Making Marketing More Human Through TechnologyKevin Lawver
Written for The Future of Social Media conference, I was supposed to talk about the "future" of social media technology, but the term "social media" and "marketing" together give me the jibblies, so I mixed it up a little. I try to give a preview of where I think things are going along with a couple things I'd do if I were a marketer to be more human and hopefully more effective. Warning: contains Cluetrain content.
AFP/ Stroman / eTapestry Seminar Oct 6th 2009eTapestryCate
The document summarizes a presentation given by Cate Shaffer of eTapestry on embracing technology as a nonprofit. The presentation covered optimizing websites, attracting donors through social media, collecting information online, making databases work for communications, and examples of how technology has helped nonprofits increase fundraising and engagement. Key points included using tools like Facebook, YouTube, and email marketing to connect with supporters and promote causes.
Ben Johnson provides an overview of the digital tools and strategies he uses to run multiple websites and marketing campaigns without a physical office or employees. He discusses project management tools like Trello, task management with Teux Deux, file sharing with Dropbox, analytics with Google Analytics, A/B testing with Visual Website Optimizer, email marketing with MailChimp, forms with Formstack, and payments with PayPal and Stripe. The summary emphasizes how these tools allow him to scale his digital operations and work productively across time zones with a virtual team.
The document provides an overview of the Slide Traffic review product launch, including details like the vendor, launch date, front-end price, bonuses offered, refund policy, niche, support, and skill level needed. It then discusses 10 different ways to generate free traffic for a website, such as search engine optimization, frequently updating content, using social bookmarking sites, social media accounts, getting backlinks from related sites, creating free content/services, viral content, offline promotion, including your URL in email signatures, and more.
The document provides an overview and strategies for using internet technologies like email, websites, social media, and video to help non-profit organizations raise funds and build relationships. It discusses estimating growth in online giving, integrating online and offline communication channels, using tools like personalized fundraising pages and video, and highlights the importance of having an overall strategic plan.
Facebook was founded in 2004 by Mark Zuckerberg and grew rapidly at Harvard University. Its mission is to make the world more open and connected through social media networking. Originally for students, Facebook now has over 1 billion users globally. It generates revenue through advertisements on its platform. Though competitors like Myspace and Twitter emerged, Facebook has remained the dominant social media network due to its large user base and growing profits. Some weaknesses include privacy concerns, but opportunities exist in monetizing users through paid services to reduce advertisements.
This interview summarizes the business journey and lessons of James Schramko, an Australian internet marketer who has generated millions in online profits. Some key points:
- James was able to apply learnings from traditional business like dealership management to internet marketing, transferring fundamentals of management, marketing, and understanding numbers.
- Early on, James approached internet marketing as a hobby but got inspired by success stories and knew the potential was there to learn.
- James stresses the importance of systemization and documentation to create leverage and allow the business to scale. Having simple, reliable systems frees up time.
- Projection of workloads and staffing needs allows James' business to stay ahead of growth and avoid being
The document provides tips and strategies for optimizing the user funnel, from acquiring first users to optimizing retention. It emphasizes testing optimizations through small experiments and using data to identify bottlenecks. Key recommendations include focusing first on learning rather than the funnel, using blogs and social media to acquire early users, and segmenting users to improve activation, onboarding and retention.
Making Marketing More Human Through TechnologyKevin Lawver
Written for The Future of Social Media conference, I was supposed to talk about the "future" of social media technology, but the term "social media" and "marketing" together give me the jibblies, so I mixed it up a little. I try to give a preview of where I think things are going along with a couple things I'd do if I were a marketer to be more human and hopefully more effective. Warning: contains Cluetrain content.
AFP/ Stroman / eTapestry Seminar Oct 6th 2009eTapestryCate
The document summarizes a presentation given by Cate Shaffer of eTapestry on embracing technology as a nonprofit. The presentation covered optimizing websites, attracting donors through social media, collecting information online, making databases work for communications, and examples of how technology has helped nonprofits increase fundraising and engagement. Key points included using tools like Facebook, YouTube, and email marketing to connect with supporters and promote causes.
In this session, we discuss the steps to create a Facebook Page for organizations. We also cover basic fundamentals of using Facebook effectively to increase awareness of your organization and engage your existing constituents.
This document provides guidance on using online and social media tools to build a real estate brand and business. It recommends shifting from push to pull marketing and going to where customers are online. Key aspects of Web 2.0 include communities having more control and influencing people to act on your behalf. Top tools include search, blogs, social networks like Facebook and Twitter, and video platforms like YouTube. The document also provides tips on branding, content creation, and online strategies for real estate professionals.
The document provides an overview of online advertising and marketing. It discusses the growth of online media like the internet and decline of traditional media like television and newspapers. It then covers various forms of online marketing including search engine marketing, email marketing, social media marketing, online advertising, affiliate marketing. The document also addresses why online marketing is important and some technical aspects to be aware of. It notes that online marketing involves both technical and traditional marketing skills. The document outlines some opportunities online marketing provides like instant results, customer interaction, and a global market.
Social media presentation by Joe Pryor Oklahoma City real estate investment s...Joe Pryor
1. The document discusses how real estate marketing and operations have changed from 1990 to 2012 with the rise of the internet and technology.
2. It focuses on how agents now use websites, social media, mobile apps and digital tools to find buyers and sellers, write contracts remotely, and conduct business from anywhere at any time.
3. The future will bring even more changes as half of Americans use smartphones and tablets, and real estate adapts to constant technological advances.
The document discusses how technology can help real estate agents, including using social media for marketing, search engine optimization, online reputation management, and tools like Google alerts and maps. It also covers how to effectively use email programs like Outlook to stay organized and back up contact information.
This document provides an overview of video marketing and how to get started with creating videos for YouTube. It discusses setting up a YouTube channel, including naming the channel, adding a banner, profile picture, and website link. Recommendations are given for video content like community updates, listings, and how-to guides. Tips are provided for video elements, length, calls to action, and uploading. Outsourcing video work is also covered. The goal is to help real estate agents get started easily with video and see financial benefits from new clients and sales.
- Wired is a famous technology blog that covers the latest tech news and trends across various topics like business, science, and security. It aims to inform readers about interesting and sometimes scandalous facts related to technology.
- Dragon Blogger is a blog created years ago that uses affiliations to earn money and support. It provides advice and reviews for other bloggers and shares details about the founder's part-time blogging income.
- Technologytell focuses more on gaming and entertainment technology like consoles rather than software but still covers various tech topics. It has a preference for video game content.
Growth Hacking for Corporates (www.wepullthetrigger.com)Trigger
Growth hacking is not only a startup trend, but also for corporates. Dive in to some of the fundamentals that corporates need to adopt to maximise the benefits of growth hacking and discover four things only a growth hacker can do (things a traditional marketer never will have the skills or guts to do). Hiring a growth hacker is one of the first steps for unlocking your growth!
This document discusses women and technology. It provides statistics showing that while more women are entering STEM fields like computer science, they remain underrepresented. It also profiles some successful women in technology, such as those who helped shape eBay and Six Apart, and discusses how their understanding of users, including women, contributed to the companies' successes. The document also examines the rise of social computing and networking tools and their importance and impact in business.
The document provides guidance on embracing technology as a nonprofit through 5 steps: 1) optimizing the website, 2) using social media like YouTube, Facebook, and Twitter, 3) enabling online donations and ecommerce, 4) using a constituent database to track relationships and communications, and 5) using email effectively through segmentation, design, and landing pages. It emphasizes integrating these tools to strengthen relationships and increase engagement and fundraising.
This document provides information on various online marketing topics such as search engines, screen savers, computer warnings, and fraud prevention. It discusses features from Google and Yahoo, including Google News searches and Yahoo's direct phone number listings. It also covers topics like website translation, AdWords keyword tools, and factors that may impact search engine rankings. The document concludes with warnings about computer security and tips to avoid online fraud.
This editorial discusses updates from The Leela's digital marketing team. It provides news, analysis, and opinions on technology, the internet, and the hotel business. It also highlights some of the team's recent work, including bringing on a new digital agency called Web Chutney to handle web development and celebrating a team member's birthday. The goal is to share key digital updates every two weeks while taking less than 15 minutes to read.
This document discusses the evolution of the internet and social media, and how businesses can leverage local social networks like Facebook, Twitter, and Yelp to engage customers. It notes that with Web 2.0, the focus shifted from one-way brand messaging to two-way interactions focused on consumers. The document recommends that businesses create social media profiles on key local networks and encourage customers to provide reviews and content to build their digital presence and visibility where customers are searching and engaging online.
This document discusses the evolution of the internet and rise of social media, and how businesses can leverage social platforms to better connect with local customers. It outlines how Web 1.0 focused on one-way information sharing through traditional websites, while Web 2.0 enables two-way interactions and user-generated content through social networks. It then provides an overview of major social platforms like Facebook, Twitter, LinkedIn and Yelp and how small, local businesses can create a presence on each to engage customers and build their brand within a local community.
This document provides an overview of technology and how churches can utilize various tools to further their mission. It discusses setting up a website, with recommendations to use WordPress with a premium theme for churches with a budget. It also covers using social media platforms like Facebook, Twitter, YouTube and Pinterest to engage communities. The document highlights some ELCA concerns around privacy and boundaries when using these tools.
Rob Tomlinson from eTapestry discussed strategies for nonprofit fundraising success using web and social media tools. He covered integrating an online approach, using social media like Facebook and video for fundraising, effective email fundraising, and team fundraising. Key points included making websites engaging, using social networks to attract traffic and donors, telling compelling stories through video, designing effective email campaigns, and capturing all donor data from team fundraising efforts.
The basics of what you need to set up a website - Part 1Romany Thresher
The basics of what you need to set up a website. A lot of people feel they have been ripped off or not sure of what they need to set up a website, here are the basics to what you need to know to make an informed decision.
My presentation from Cloud Conf Varna. We spoke for Microservices, Vagrant and Amazon.
Github repos:
1) Back end (https://github.com/dimitardanailov/cloud_conf_varna_microservices_rest_api)
2) Front end (https://github.com/dimitardanailov/cloud_conf_varna_microservices_front_end)
In this session, we discuss the steps to create a Facebook Page for organizations. We also cover basic fundamentals of using Facebook effectively to increase awareness of your organization and engage your existing constituents.
This document provides guidance on using online and social media tools to build a real estate brand and business. It recommends shifting from push to pull marketing and going to where customers are online. Key aspects of Web 2.0 include communities having more control and influencing people to act on your behalf. Top tools include search, blogs, social networks like Facebook and Twitter, and video platforms like YouTube. The document also provides tips on branding, content creation, and online strategies for real estate professionals.
The document provides an overview of online advertising and marketing. It discusses the growth of online media like the internet and decline of traditional media like television and newspapers. It then covers various forms of online marketing including search engine marketing, email marketing, social media marketing, online advertising, affiliate marketing. The document also addresses why online marketing is important and some technical aspects to be aware of. It notes that online marketing involves both technical and traditional marketing skills. The document outlines some opportunities online marketing provides like instant results, customer interaction, and a global market.
Social media presentation by Joe Pryor Oklahoma City real estate investment s...Joe Pryor
1. The document discusses how real estate marketing and operations have changed from 1990 to 2012 with the rise of the internet and technology.
2. It focuses on how agents now use websites, social media, mobile apps and digital tools to find buyers and sellers, write contracts remotely, and conduct business from anywhere at any time.
3. The future will bring even more changes as half of Americans use smartphones and tablets, and real estate adapts to constant technological advances.
The document discusses how technology can help real estate agents, including using social media for marketing, search engine optimization, online reputation management, and tools like Google alerts and maps. It also covers how to effectively use email programs like Outlook to stay organized and back up contact information.
This document provides an overview of video marketing and how to get started with creating videos for YouTube. It discusses setting up a YouTube channel, including naming the channel, adding a banner, profile picture, and website link. Recommendations are given for video content like community updates, listings, and how-to guides. Tips are provided for video elements, length, calls to action, and uploading. Outsourcing video work is also covered. The goal is to help real estate agents get started easily with video and see financial benefits from new clients and sales.
- Wired is a famous technology blog that covers the latest tech news and trends across various topics like business, science, and security. It aims to inform readers about interesting and sometimes scandalous facts related to technology.
- Dragon Blogger is a blog created years ago that uses affiliations to earn money and support. It provides advice and reviews for other bloggers and shares details about the founder's part-time blogging income.
- Technologytell focuses more on gaming and entertainment technology like consoles rather than software but still covers various tech topics. It has a preference for video game content.
Growth Hacking for Corporates (www.wepullthetrigger.com)Trigger
Growth hacking is not only a startup trend, but also for corporates. Dive in to some of the fundamentals that corporates need to adopt to maximise the benefits of growth hacking and discover four things only a growth hacker can do (things a traditional marketer never will have the skills or guts to do). Hiring a growth hacker is one of the first steps for unlocking your growth!
This document discusses women and technology. It provides statistics showing that while more women are entering STEM fields like computer science, they remain underrepresented. It also profiles some successful women in technology, such as those who helped shape eBay and Six Apart, and discusses how their understanding of users, including women, contributed to the companies' successes. The document also examines the rise of social computing and networking tools and their importance and impact in business.
The document provides guidance on embracing technology as a nonprofit through 5 steps: 1) optimizing the website, 2) using social media like YouTube, Facebook, and Twitter, 3) enabling online donations and ecommerce, 4) using a constituent database to track relationships and communications, and 5) using email effectively through segmentation, design, and landing pages. It emphasizes integrating these tools to strengthen relationships and increase engagement and fundraising.
This document provides information on various online marketing topics such as search engines, screen savers, computer warnings, and fraud prevention. It discusses features from Google and Yahoo, including Google News searches and Yahoo's direct phone number listings. It also covers topics like website translation, AdWords keyword tools, and factors that may impact search engine rankings. The document concludes with warnings about computer security and tips to avoid online fraud.
This editorial discusses updates from The Leela's digital marketing team. It provides news, analysis, and opinions on technology, the internet, and the hotel business. It also highlights some of the team's recent work, including bringing on a new digital agency called Web Chutney to handle web development and celebrating a team member's birthday. The goal is to share key digital updates every two weeks while taking less than 15 minutes to read.
This document discusses the evolution of the internet and social media, and how businesses can leverage local social networks like Facebook, Twitter, and Yelp to engage customers. It notes that with Web 2.0, the focus shifted from one-way brand messaging to two-way interactions focused on consumers. The document recommends that businesses create social media profiles on key local networks and encourage customers to provide reviews and content to build their digital presence and visibility where customers are searching and engaging online.
This document discusses the evolution of the internet and rise of social media, and how businesses can leverage social platforms to better connect with local customers. It outlines how Web 1.0 focused on one-way information sharing through traditional websites, while Web 2.0 enables two-way interactions and user-generated content through social networks. It then provides an overview of major social platforms like Facebook, Twitter, LinkedIn and Yelp and how small, local businesses can create a presence on each to engage customers and build their brand within a local community.
This document provides an overview of technology and how churches can utilize various tools to further their mission. It discusses setting up a website, with recommendations to use WordPress with a premium theme for churches with a budget. It also covers using social media platforms like Facebook, Twitter, YouTube and Pinterest to engage communities. The document highlights some ELCA concerns around privacy and boundaries when using these tools.
Rob Tomlinson from eTapestry discussed strategies for nonprofit fundraising success using web and social media tools. He covered integrating an online approach, using social media like Facebook and video for fundraising, effective email fundraising, and team fundraising. Key points included making websites engaging, using social networks to attract traffic and donors, telling compelling stories through video, designing effective email campaigns, and capturing all donor data from team fundraising efforts.
The basics of what you need to set up a website - Part 1Romany Thresher
The basics of what you need to set up a website. A lot of people feel they have been ripped off or not sure of what they need to set up a website, here are the basics to what you need to know to make an informed decision.
My presentation from Cloud Conf Varna. We spoke for Microservices, Vagrant and Amazon.
Github repos:
1) Back end (https://github.com/dimitardanailov/cloud_conf_varna_microservices_rest_api)
2) Front end (https://github.com/dimitardanailov/cloud_conf_varna_microservices_front_end)
This document provides an overview of microservices and Amazon ECS. It discusses what microservices are, the challenges of implementing microservices, and how Amazon ECS addresses these challenges. Specifically, it covers how ECS provides scalable and automated scheduling of containers across a cluster, integration with other AWS services for areas like load balancing, deployment automation through services, and built-in monitoring with CloudWatch. Examples are given of how a company called Wrapp transitioned their microservices architecture to use ECS and the benefits they realized around management of their containerized applications.
Real-world Microservices: Lessons from the Front Line - Zhamak Delghani, Thou...Thoughtworks
Is Microservices gaining momentum? Looking at the interest in microservices in Australia at the moment, it is evident that this is a Service Oriented Architecture making waves.
I shared our insights and experiences to over 500 interested attendees at completely sold out YOW! nights events across Sydney, Brisbane and Melbourne. These talks revealed the core lessons ThoughWorkers have learnt building a variety of systems with Microservices architecture globally. They aimed to help viewers identify Microservices and their counterparts; guide them on where to use Microservices; and deliver a series of practices for technologists to build, test, deploy and operate a Microservices architecture.
The world of software architecture is excited and energised with the promises of a new Service Oriented Architecture, Microservices; rapid deployment, scalability, autonomy, and faster cycles of experimentation and innovation, and we are too!
MicroServices at Netflix - challenges of scaleSudhir Tonse
Microservices at Netflix have evolved over time from a single monolithic application to hundreds of fine-grained services. While this provides benefits like independent delivery, it also introduces complexity and challenges around operations, testing, and availability. Netflix addresses these challenges through tools like Hystrix for fault tolerance, Eureka for service discovery, Ribbon for load balancing, and RxNetty for asynchronous communication between services.
Just about all of my current technical content in one 364 slide mega-deck. Source files at https://github.com/adrianco/slides
Sections on:
Scene Setting
State of the Cloud
What Changes?
Product Processes
Microservices
State of the Art
Segmentation
What’s Missing?
Monitoring
Challenges
Migration
Response Times
Serverless
Lock-In
Teraservices
Wrap-Up
Case Study: How to move from a Monolith to Cloud, Containers and MicroservicesKai Wähner
This session shows a case study about successfully moving from a very complex monolith system to a cloud-native architecture. The architecture leverages containers and Microservices to solve issues such as high efforts for extending the system, and a very slow deployment process. The old system included a few huge Java applications and a complex integration middleware deployment.
The new architecture allows flexible development, deployment and operations of business and integration services. Besides, it is vendor-agnostic so that you can leverage on-premise hardware, different public cloud infrastructures, and cloud-native PaaS platforms.
The session will describe the challenges of the existing monolith system, the step-by-step procedure to move to the new cloud-native Microservices architecture, and why containers such as Docker play a key role in this scenario.
A live demo shows how container solutions such as Docker, PaaS cloud platforms such as CloudFoundry, cluster managers such as Kubernetes or Mesos, and different programming languages are used to implement, deploy and scale cloud-native Microservices in a vendor-agnostic way.
Key takeaways for the audience:
- Best practices for moving to a cloud-native architecture
- How to leverage microservices and containers for flexible development, deployment and operations
- How to solve challenges in real world projects
- Understand key technologies, which are recommended
- How to stay vendor-agnostic
- See a live demo of how cloud-native applications respectively services differ from monolith applications regarding development and runtime
Keynote at Dockercon Europe Amsterdam Dec 4th, 2014.
Speeding up development with Docker.
Summary of some interesting web scale microservice architectures.
Please send me updates and corrections to the architecture summaries @adrianco
Thanks Adrian
This document discusses analytics and the use of data to understand website traffic and marketing campaigns. It provides examples of how IBM used targeted direct mail to generate $4.8 million in leads for under $2,000. It also discusses how Chipotle saw a 17% redemption rate on a direct mail offer that outperformed all age groups. The document emphasizes building context around data, asking questions, and taking specific actions based on analytics insights.
This document summarizes a presentation about improving first impressions and landing pages on websites. It discusses the importance of clear navigation, targeted content, and calls to action on homepages and landing pages to answer visitors' questions and guide them to the desired action within 20 seconds. The presentation also provides tips on elements like search, contact info, and trust signals and explains how a company called Demosphere can help with professional website design and support.
The document provides an agenda and information for a general session conference. It discusses key topics around digital marketing, including target audiences, conversion paths, local marketing tactics for content, social media, and search engine optimization. Statistics are presented on internet usage and how most purchasing decisions now begin online. The agenda covers understanding the target demographic, developing content and social media strategies, and getting help from speakers.
The document argues that the web should be thought of as a network rather than a series of channels. It recommends helping clients understand this and change their strategies accordingly, focusing on behaving neighborly and building social capital through open sharing of information and tools.
RETSO Remarketing - The Easy Way to Double Your Lead ConversionBrad Carroll
Most people think "I need more visitors" the problem isn't the number of visitors on your website. The issue is that they are not engaged. In this presentation, I'll show you how to actively engage and interact with your site visitors even if they did not leave their email address!
Free Data Isn't the Same as Freeing Data - Mark Madsen - Third nature, USAOpenGISData
This document discusses the differences between free data and opening data. It argues that opening data, by making it available, relevant, and actionable, unlocks greater value for government and society compared to simply making data free or attempting to generate revenue directly from data. Several examples are provided of open data projects that improved government services, enabled new applications, or supported civic participation and oversight. The key is not just making data available, but making it useful and usable by others.
The document outlines a marketing campaign by a communications agency to increase awareness of and drive sales for the opening of Heinemann Duty Free's new store in Singapore. The campaign includes transit advertising, outdoor displays, social media promotions, print ads, and a "soft launch" period to welcome customers. The overall goal is to increase awareness of Heinemann in Asia Pacific and achieve 50 million Singapore dollars in sales in the new store's first 9 months.
Social Media, Big Data and Oracle #CloudworldLaurel Papworth
Social media allows customers to return to sites more frequently and stay longer. It also improves brand recall through earned attention rather than paid attention. Customers influence other customers through social recommendations, and social media provides a more cost effective way for companies to offer customer service and technical support. It also allows customers to directly interact with customer service agents through social media platforms.
Jon Moser edSocialMedia Presentation at LoomisedSocialMedia
In an edSocialMedia Bootcamp, Jon Moser gave the opening presentation. His topic: Facebook, Twitter, and more are changing how schools market and educators connect. Find out the latest on the social media movement in this fast-paced discussion by Finalsite President and founder Jon Moser.
· Choose and Respond to 3 posts listed below.Make sure to advance .docxLynellBull52
· Choose and Respond to 3 posts listed below.Make sure to advance the conversation (add something new); provide a real-world application and experiential examples;
· Conceptually discuss your key [most significant] learning insight or take-away from the selected forum topic comments.
· Responses should be a minimum of 150-250 words, supported by at least one reference outside of the textbook (use academic journals), either supporting or refuting the position of the author of the forum topic response or peer response.
Topic #1
Week #6 Prompt:How might a company's internet presence improve information problems? Can a company’s internet presence worsen information problems? Give an example of a company that has an internet presence. Does the company’s presence on the internet improve information, or is the information made worse? Explain.
How might a company's Internet presence improve information problems?
A company’s presence on the Internet can improve their information problems by utilizing their Internet presence to increase their market knowledge (Keat, Young, & Erfle, 2013). The issue many companies have is that economic optimization works under the assumption that tastes and preferences remain constant but with the utilization of their internet presence they can keep up to date on the changing trends within the market place negating their competitors ability to make decisions with “better” market information or asymmetric information along with a pulse on market signaling (Keat, Young, & Erfle, 2013).
Can a company’s Internet presence worsen information problems?
A company’s internet presence can sometimes worsen their information problems by allowing competitors to poach market information gathering techniques from their internet presence and utilizing them to increase or improve their own presence (Schiff, 2013). Furthermore, a company’s Internet presence especially in the form of social media can create a “tsunami bandwagon effect” if not monitored and strategically controlled in regards to their public image (Schiff, 2013). This can create an effect where market information gathering strategies are heavily influenced by a negative public perception without an objective experience of the product or service (Schiff, 2013).
Give an example of a company that has an Internet presence. Does the company’s presence on the Internet improve information, or is the information made worse? Explain.
The company I decided to use was one from personal experience. Mt. Hood in Oregon is an exceptionally beautiful area with many ski camps and resorts. I ended finding one of the roads and gave it a try. I had a good personal experience with it without having scouted them online. When I did finally look into them to recommend them to someone, their Internet presence was horrendous. Their website is archaic and problematic to register with and collect emails with for newsletters and special offers affecting their ability to gather informatio.
RSS, Blogging & Podcasting-Opportunities to Connect People in New WaysJennifer Bohmbach
This presentation was give to the MN Women in Communication organization on April 19, 2007. The presentation is focused for an audience that is not yet familiar with all of the context around blogging and podcasting and the presentation sets the context and then goes into explaining considerations and how to get started.
Marketing & PR for Startups: London EditionCourtney Myers
The document provides an overview of marketing and PR strategies for startups. It discusses setting foundations like mission, vision and values statements. It also covers topics like messaging, building an audience, content marketing, social media, press relations and growth hacking. The document emphasizes the importance of having a good product before marketing it and suggests startups focus on authentic storytelling and data collection to inform their strategies.
This document summarizes a presentation about using social media for real estate marketing. It discusses how over 90% of real estate agents use social media and outlines the basics of platforms like Facebook, LinkedIn, and YouTube. It provides tips for each platform, such as creating Facebook ads and pages, using LinkedIn to find connections and content, and posting home tours on YouTube. The presentation emphasizes listening to customers, communicating effectively, and tying social media into an overall online marketing strategy.
Similar to Facebook Social Login: Off the Wall (14)
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3Data Hops
Free A4 downloadable and printable Cyber Security, Social Engineering Safety and security Training Posters . Promote security awareness in the home or workplace. Lock them Out From training providers datahops.com
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Tatiana Kojar
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
Digital Banking in the Cloud: How Citizens Bank Unlocked Their MainframePrecisely
Inconsistent user experience and siloed data, high costs, and changing customer expectations – Citizens Bank was experiencing these challenges while it was attempting to deliver a superior digital banking experience for its clients. Its core banking applications run on the mainframe and Citizens was using legacy utilities to get the critical mainframe data to feed customer-facing channels, like call centers, web, and mobile. Ultimately, this led to higher operating costs (MIPS), delayed response times, and longer time to market.
Ever-changing customer expectations demand more modern digital experiences, and the bank needed to find a solution that could provide real-time data to its customer channels with low latency and operating costs. Join this session to learn how Citizens is leveraging Precisely to replicate mainframe data to its customer channels and deliver on their “modern digital bank” experiences.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
12. Improved User Experience
Increased Engagement
Increased Site Traffic
Increased User Registration
Increased Revenue
Innovations
Friday, April 13, 12
13. Improved User Experience
Increased Engagement
Increased Site Traffic
Increased User Registration
Increased Revenue
Innovations
Impressions Without Advertising
Friday, April 13, 12
14. IMPROVED
USER EXPERIENCE
• No new site registration required
• Easy to share activities with friends and family
•A more relevant and targeted experience
• Companies can offer better promotions to influencers
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15. INCREASED
USER REGISTRATION
Friday, April 13, 12
16. INCREASED
USER REGISTRATION
“It took us 8 years to reach 1.5 million registered
users in the era of email. It took us only 5
months to acquire the same number of users
on Facebook…all via Facebook Connect.”
- CEO of JibJab
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17. INCREASED SITE
TRAFFIC
For each story published in Facebook,
companies see roughly 3 clicks back to the site.
Nearly half the stories in the news stream get
clicked on – each one may result in 3 new visits
to their site.
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18. INCREASED
ENGAGEMENT
• More than 2 billion posts
are liked and commented
on per day 43,000 new users have
connected using FBC.
• People interact with more Those users have voted
than 900 million objects 150,000 times on restaurants ,
(pages, groups, events and left 22,000 reviews and
community pages) uploaded 13,000 photos.
Friday, April 13, 12
19. INCREASED
REVENUE
According to a report from the Wall St. Journal, Jay
Allen, Teavana’s vice president of e-commerce,
says the measure of how many shoppers make
purchases, for people who use the application, is
20% higher than the rate for others.
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20. INNOVATION
HuffPost Social News: Mashes up HuffPost news
content with the conversation surrounding it.
Friday, April 13, 12
21. MAKE AN IMPRESSION
WITHOUT PAYING
Facebook Connect accomplishes the
same goals as an advertising buy,
minus the intrusion.
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22. If using you is wrong
baby, I don’t wanna
be right...
Friday, April 13, 12
23. POTENTIAL
DRAWBACKS
• Vendor lock in
• Company access to a large amount of user data
is a privacy concern to some
• Companies requesting more information than necessary
• Website actions automatically inserted back into news feed
Friday, April 13, 12
24. The “I don’t want people to know where I
“Nopes” am or what I’m doing at all times. I’m
just not interested in it.”
The “I don’t even think twice about it.”
“Hippies”
The “It’s easier to just login with information
“Shortcuts” I’ve already given up. I’m all for it.”
Friday, April 13, 12