1) Taxi For Sure is a radio taxi and cab booking service based in Bangalore that was founded in 2011 and later expanded to other Indian cities. 2) The campaign aimed to improve the brand's presence and promote the brand during the IPL season by running contests on Twitter using the hashtag #MadnessForCricket. 3) Fans were invited to share their #MadnessForCricket and two winners would get to challenge cricket commentator Gautam Bhimani to a quiz, with the chance to win a TaxiForSure voucher if they could stump him.