1) Appsfire is introducing new native mobile ad formats called "sushi", "uramaki", and "sashimi" that are designed to be less intrusive than standard banners. 2) These new formats are meant to preserve the integrity of the host app and provide a more seamless advertising experience. 3) The "sashimi" format is described as the "ultimate" format, suggesting it provides the best user and publisher experience of the new native ad formats.

1. CocoaHeads.fr du 10 avril 2014
Un SDK pur natif pour
transcender la bannière…
Yann Lechelle, co-founder/CTO Appsfire - @ylechelle/@appsfire

2. Devinette: qui a dit ça?

3. Une évidence…

4. Bannière:
Rémunération Mobile ≠ Desktop!

5. Bannière:
Performance minée par la fraude…

6. High impact
CTR
Engaging, Keeps
App Integrity
Dull, General
Annoyance
⌦ standard
banners
⌧ sushi
⬄ sashimi ⌦
⌧ Modal / Blocking
⌦ Persistent
⌧ uramaki
⌦ larger iab
formats
LEGEND:
APPSFIRE FOCUS ⬈
formats of tomorrow
➡ current formats
⌧ non-native
Interstitials
⬄ Inline
Low
CTR
Des formats peu engageants…

7. Une expérience monolithique…dow
nloadlaunch
task
sw
itching
resum
e
usage
1
usage
2
idle
tim
e
background
usage
X
end
ofuse
explicitexit
banners and other dull units banners, etc...
relaunch
interst. interst.
© Appsfire, the Growth Engine for Apps
other site exitdisconnectirrelevance

8. Evolution rapide de l’adTech mobile
broad targeting
brand
advertising
mobile website
advertising
banners &
interstitials
(GIF/JPG)
non-standard
interstitials
(SDK)
native ad
formats (SDK)
API/Custom/
Dynamic
formats
bio data
targeting
lookalikes
context
awareness
app install
advertising
app re-
engagement
app re-targeting
past futuretime
efficiency

9. 50% de l’inventaire inaccessible…
Formats publicitaires
classiques inappropriés
ou contraires aux
exigences d’usage des
applications mobiles
(ex. Fotopedia: priorité
absolue au contenu
qualitatif)

10. The growth Engine for Apps
Acquire - Engage - Monetize
Appsfire Mobile AdTech

11. Un format pour chaque “moment”
dow
nloadlaunch
task
sw
itching
resum
e
usage
1
usage
2
idle
tim
e
background
usage
X
end
ofuse
explicitexit
banners and other dull units banners, etc...
sushi sushi sushi sashimiuramaki uramaki... ...
relaunch
sashimisashimi
interst. interst.
© Appsfire, the Growth Engine for Apps

12. High impact
CTR
Engaging, Keeps
App Integrity
Dull, General
Annoyance
⌦ standard
banners
⌧ sushi
⬄ sashimi ⌦
⌧ Modal / Blocking
⌦ Persistent
⌧ uramaki
⌦ larger iab
formats
LEGEND:
APPSFIRE FOCUS ⬈
formats of tomorrow
➡ current formats
⌧ non-native
Interstitials
⬄ Inline
Low
CTR
Préserver l’intégrité de l’application hôte

13. Publicité intégrée, “app-centric”
dow
nload
launch
use
dowload
© Appsfire, the Growth Engine for Apps
launch
shop
book
view
re-engage
app store native launch deep link
re-target
bid

14. Innover & tuer la bannière
#killthebanner
"We've been looking for a long time for
an elegant advertising solution that was
matching the design of our app. At
Fotopedia we wanted to bring a
seamless ad experience. Appsfire
Sashimi native ads provide a really
compelling end to end solution both for
publishers and for users. They
considered and nailed every detail of the
ad user experience, publisher flexibility
and great ad performance"!
Jean-Marie Hullot
CEO Fotopedia
!
Former CTO NeXT
Former CTO Apple Apps

15. A table!

16. Le “sushi”

17. Le “uramaki”

18. Le “sashimi”

19. Le “sashimi” - le format ultime!

20. Le “sashimi” - le format ultime!

21. Le “sashimi” - le format ultime!

22. The growth Engine for Apps
Acquire - Engage - Monetize
Appsfire Mobile AdTech
Yann Lechelle, co-founder/CTO Appsfire - @ylechelle