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Face It Analysis
• This video goes along with the
  conventions of British hip hop
  and is similar to the video “Ain’t
  Amused” with lots of graffiti on
  the walls in urban locations. The
  target audience will most likely
  be able to associate with the
  video as the surrounding may be
  familiar. They will be of the
  younger generation: 16-25.
• This video is similar to “Ain’t
  Amused”, as they are
  surrounded by graffiti, with
  someone in the background
  painting the walls in graffiti
  which emphasizes the British
  hip hop genre.
• They also use a fish eye
  lens like to “Ain’t Amused”
  and jump cuts to make the
  video more interesting, as
  they have a very simple
  style. They emphasize their
  originality through their
  use of camera angles and
  editing which makes this
  video different to their
  others such as “Aint
  Amused” and “Drop of
  Poison”.
• They have direct address
  to camera which makes it
  more personal.
• Their clothes are
  similar with them
  wearing esm tops,
  the clothing brand
  which supports
  the Split Prophets
  and supplies their
  clothing. Hoods
  and caps show a
  gangster look and
  are stereotypical
  of British hip hop.

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Face it analysisnew

  • 2. • This video goes along with the conventions of British hip hop and is similar to the video “Ain’t Amused” with lots of graffiti on the walls in urban locations. The target audience will most likely be able to associate with the video as the surrounding may be familiar. They will be of the younger generation: 16-25. • This video is similar to “Ain’t Amused”, as they are surrounded by graffiti, with someone in the background painting the walls in graffiti which emphasizes the British hip hop genre.
  • 3. • They also use a fish eye lens like to “Ain’t Amused” and jump cuts to make the video more interesting, as they have a very simple style. They emphasize their originality through their use of camera angles and editing which makes this video different to their others such as “Aint Amused” and “Drop of Poison”. • They have direct address to camera which makes it more personal.
  • 4. • Their clothes are similar with them wearing esm tops, the clothing brand which supports the Split Prophets and supplies their clothing. Hoods and caps show a gangster look and are stereotypical of British hip hop.