This document analyzes a music video called "Face It". It notes that the video follows conventions of British hip hop by featuring graffiti in urban locations similar to their video "Ain't Amused". The target audience is likely younger people aged 16-25 who can relate to the surroundings. The video also uses a fisheye lens and jump cuts like "Ain't Amused" to make it more interesting, while emphasizing the group's originality through camera angles and editing. Their clothing features the brand ESM which supports the music group.