The document discusses a parking problem at Hofstra University where there are not enough parking spaces to accommodate all commuting students. It observes that a student named Steven struggles to find parking and is sometimes late to class as a result. It suggests encouraging carpooling among students with similar schedules and routes through a mobile app that allows students to find potential carpool matches and track available parking spaces using drone technology. The goal is to reduce the number of individual drivers and free up more parking spaces on campus.

1. Ethical Transportation System

2. Research, Branding, and Motion Design for Nudge Design Studio
Dan Goldberg
Identified Problem
• At the dawn of every Fall semester at Hofstra
University, the commuter parking lots are filled in
excess throughout several hours of each day.
There is not enough space for every one at peak
hours of the day.

3. Research, Branding, and Motion Design for Nudge Design Studio
Observation
• As a junior commuter student, Steven continuously
struggles with finding a parking space in a timely
fashion to reassure that he is not late for class.
Sometimes it takes Steven upwards of 20 minutes
just to find a spot.
• Steven is not alone.

4. Research, Branding, and Motion Design for Nudge Design Studio
Dan Goldberg
Observation
• Along with currently enrolled commuting
students, it appears that Hofstra University
does not calculate the ratio of accepted
freshman students to the amount of parking
spaces available.

5. Research, Branding, and Motion Design for Nudge Design Studio
Observation
• The majority of these commuting students are only
driving themselves to and from Hofstra University.
The reason for that this is an issue is because there
is not an approximate number of parking spaces per
commuting student.

6. Research, Branding, and Motion Design for Nudge Design Studio
Design Tip
• To encourage people to engage in a behavior
where the positive outcome is delayed, but in
progress if enough people partake. Introduce
present benefits to make the desired outcome
more appealing.

7. Research, Branding, and Motion Design for Nudge Design Studio
Desired Behavioral Outcome
• Influence an alternative car-pool campaign
that brings commuting students with similar
starting locations, and schedules together to
consolidate space and fix the problem.
• Implement a program that alternates in a
fashion that is fair, along with a possible
reward for proof of carpooling.
• Students will appreciate the movement and
spread the word in order to see results.

8. Research, Branding, and Motion Design for Nudge Design Studio
Suggested Solution
• Suggest a method of car pooling and
organize it based on location, and
schedule, in order to consolidate
spaces and open up parking spots.
Create a mobile application that utilizes
an aerial drone which pinpoints where
open parking spots are located. Work
together with other peers to change a
situation that effects yourself as well as
other students.
Use it as an opportunity to get to know
other peers, and make friends.

9. Research, Branding, and Motion Design for Nudge Design Studio
Present Benefit

10. Research, Branding, and Motion Design for Nudge Design Studio Commuter Survey
• Timestamp
• Offering Ride/ Need Ride
• Where are you carpooling from?
• Other area
• Closest major intersection of your point of origin
• Contact info
• Name
• Any additional information about your commute?

11. Mobile app