Nudge Design Studio aims to help organizations and institutions make positive changes through design. The document discusses how great design is based on conceptual thinking and logic rather than just visuals or software. It also suggests that higher education institutions and recycling programs are areas that could benefit from Nudge Design's services as they look for cost savings and sustainability solutions.

1. Research, Branding, Motion Graphic for Nudge Design Studio Ziyu Niu
FA 102C, Fall 2015
Research, Branding, Motion Graphic
for Nudge Design
Ziyu Niu

2. Design to Make things better
What
makes
great
design
great
is
not
a
trendy
technique,
but
the
logic
and
conceptual
aspect
that
were
figured
out
in
the
designer’s
mind—or
more
likely,
on
paper—
before
a
mouse
cursor
ever
opened
Photoshop.
Research, Branding, Motion Graphic for Nudge Design Studio Ziyu Niu

3. What can benefit from Nudge Design?
Research, Branding, Motion Graphic for Nudge Design Studio Ziyu Niu
Withthe costs of higher
education continuing to soar, many
colleges and universities are looking
for innovative ways to lower
expenses, while simultaneously
pursuing their long-term sustainability
goals.

4. Recycling
The average American
discards seven and a
half pounds of garbage
every day. Most of this
garbage goes into to
landfills, where it's
compacted and buried.
Research, Branding, Motion Graphic for Nudge Design Studio Ziyu Niu