2. Target Customer Pain Point Story
Customers have 2-part pain point:
o They want affordable entertainment for children for
after-school programs, events, and parties.
o They want their children to be exposed to art because
less priority is given to the art in schools.
Carol heads programs for latchkey kids at a church. She
has a limited budget, but knows children need productive
activities (particularly art) to keep them entertained and
the “creative side” of their brains exercised- especially
since schools are doing away with art.
3. Leah’s Cartooning Parties, Inc.
• Established 2006
• A family-owned small business
• Serves Hillsborough, Pinellas, and Pasco Counties
for live workshops
• Would like to promote artistic products/services
across the country to give children artistic
experience (who would otherwise obtain none).
4. Relationship & Solution
Statement/Selling Philosophy
Relationship Strategy
• Contact program-runner to see what kids want to draw. What do they
want to learn?
• Make online poll to see what kids want to draw/learn.
• After each live program, or web-conference workshop, have participants
fill out feedback/review.
Solution Statement/Selling Philosophy
• Semi-adaptive
• With internet, we can reach nation-wide with “live” workshops
• We can offer DVDs and coloring books for entertainment as well
• We can still offer some in-person workshops locally
6. Top Prospects
Contact Name Company Need Unique Value
Proposition
Start date/end
date
Outcome (Red
or Green)
Carol At church Program for
latchkey kids
Quality and art-
based program
2013 - current Green
Jane At library Wants to learn
how to draw;
likes
merchandise
idea
Has plans for a
great, unique
how-draw-draw
DVD series
2009 - current Yellow
7. Customer Strategy
• Assess the needs of the customer (ask what
participants are interested in)
• Give a high-quality, interactive workshop
• Ensure and emphasize why our products and
workshops are a cut above the rest
8. Presentation Strategy
• Give participants the instruction/things to draw that
they want.
• Make the workshop fun
• Encourage participants to keep drawing and show
the importance of art.
9. Call to Action
Leah’s Cartooning Parties, Inc.
Where ANYONE can Learn to Draw!
Website
www.cartooningparties.com
E-mail
cartoonparty@hotmail.com
