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UX STRAT 2013: Aline Baeck, BEYOND WIREFRAMES How User Experience Methods Can Foster Innovation And Solve Business Problems

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Aline Baeck's presentation at UX STRAT 2013

Published in: Business, Technology

UX STRAT 2013: Aline Baeck, BEYOND WIREFRAMES How User Experience Methods Can Foster Innovation And Solve Business Problems

  1. 1. BEYOND WIREFRAMES How User Experience Methods Can Foster Innovation And Solve Business Problems
  2. 2. WHO Aline Baeck
  3. 3. WHY Innovation Workshops I applied the methods the next day with my team and we’ve redirected our project in a more purposeful manner… a higher level of success is inevitable Participants are now more effective with their teams… We now have a shared view of what success looks like “ ”   “ ”  
  4. 4. WHEREY Intuit
  5. 5. Photo by Josh Berglund EUREKA
  6. 6. THE AUDIENCE
  7. 7. THE RESULT The Innovator’s Toolbox: Everyday D4D for the PM Community
  8. 8. THE DETAILS Day 1: Solving problems with design methods Day 2: Leading a team using design methods
  9. 9. SAY DO THINK FEEL D4D | Empathy Map
  10. 10. THE GOOD Photo by D Sharon Pruitt
  11. 11. THE GOOD Personalization
  12. 12. THE GOOD Real Problems Photo by Christian Senger
  13. 13. THE GOOD Station Rotation
  14. 14. THE GOOD Flexible Content Photo by echiner1
  15. 15. THE GOOD Longitudinal Support
  16. 16. Sketch by Erin Liman, Intuit
  17. 17. THE BAD Who To Convince Photo by Chris Tweddle
  18. 18. Customer Problem Problem Type Executive Team Support TeamProject Goal Vague Puzzle Unaware New or- Churning Assumed Narrow Mystery Supportive FunctionalDefined Why Customer Problem OccursDocumented Hypothesis Interaction with Customer Target Customer Seldom Broad Frequent Narrow Team Risk ToleranceStick to Tried- and-true Fearless Project Ambition LevelAchieve Parity Change the Game # of Concepts Identified1 50+ Project: Date: THE EXAMPLE Diagnosis Tool
  19. 19. Scope of Customer Problem Project Vision Executive Team Support TeamProject Goal Vague Ambiguous Unaware New or- Churning Assumed Narrow Clear Supportive FunctionalDefined Understanding of Customer Problem Based on Guesses Based on Facts Interaction with Customer Target Customer Seldom Broad Frequent Narrow Team Risk ToleranceStick to Tried- and-true Fearless Project Ambition LevelAchieve Parity Change the Game Breadth of Concepts IdentifiedHomogeneous Diverse Project: Intuit :: D4D :: Project Diagnostic Date:
  20. 20. MORE INFO “The Innovation Catalysts”, HBR June 2011 http://hbr.org/2011/06/the-innovation-catalysts/ar/1 “Design Thinking: Expanding UX Methods Beyond Designers” chapter in User Experience Best Practices: How to Achieve More Impact with User Experience. A.  Baeck, P. Gremett, McGraw-Hil, 2011
  21. 21. THANKS             Photo by Simon Yeo Erin Liman Joseph O’Sullivan Kaaren Hanson
  22. 22. QUESTIONS? Aline Baeck abaeck@ebay.com @alinebaeck

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