Qype: The Magic of Social Mobile Commerce
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Presentation given at the Figaro Digital Conference, Magic Circle London 17 July 2011
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Qype: The Magic of Social Mobile Commerce
- 1. The Magic of Social Mobile Commerce in LBS Marketing 1
- 2. About Us
- 3. Inspiration for MyPy !
- 4. Qype Snapshot • A pan-European social network • Covering 12 countries & 10 languages (Germany, UK, Ireland, France, Spain, Italy, Poland, Austria, Switzerland, Brazil) Adding Portugal and Netherlands last week • The largest European local review site • 650 000 authors in Europe, 20,000 fresh reviews per week, 350 user groups • Almost 20m monthly unique users in Europe • Strong mobile presence : iPhone / Android / Blackberry / Wm7 Integration with facebook, twitter, yahoo, myspace, googe+ 4
- 10. Geographic Development Hamburg Berlin Munich 2011 2011
- 11. About Mobile
- 12. How we use Mobile and When
- 13. Smartphone Growth UK almost doubled last year
- 14. Qype Goes Mobile
- 15. Mobile Apps for Brands
- 17. Qype on Mobile Mobile Browsing on Qype UK Mobile Reviews on Qype All 17
- 18. About Reviews and Feedback
- 19. Customer Feedback: Evolution Word of Mouth Written complaints „Customer Services Dept“ Telephone Helplines Outsourced Telephone Helplines Pre Dot com Vocal minority The Social Majority
- 20. Online Consumers: “Who do you trust?” “When making a purchase; Who do you trust?” Celebrities 8% Advertisements 14% “Experts” 27% Opinions of total strangers 70% Opinions of friends / contacts 90% [Source: Erik Qualman, Socialnomics, via Search Engine People, July 2010]
- 21. Online Consumers: Importance of Reviews People who don‘t believe that companies tell 75% the truth in advertisements [Source: Yankelovich, via Search Engine People, July 2010] Shoppers who consistently read reviews prior 63% to making a purchase decision [Source: PowerReviews, Customer Reviews and Online Shopping Habits, June 2010] People using consumer reviews in their 81% purchase decisions. [Source: Nielsen Online via BizReport, February 2009]
- 22. Small Businesses: Importance of Reviews By how much a positive review on a site can boost 25% sales conversions [Source: Bazaarvoice.com/resources/stats ̳Conversion Results‘, via Search Engine People, July 2010] How many customers the average review reaches 45 [Source: www.bloomberg.com/apps/news?pid=newsarchive&sid=afod9i5PqoMQ] How many customers you could lose with a negative 30 review, tweet or comment [Source: www.bloomberg.com/apps/news?pid=newsarchive&sid=afod9i5PqoMQ]
- 23. Couponing Needs Social Reviews
- 24. Couponing Getting a Bad Rep site:www.qype.co.uk groupon site:www.qype.co.uk livingsocial
- 25. Fake Reviews
- 26. About our Brand Relationships
- 28. Mobile Branding
- 29. About QypeDeals
- 30. Coupon Development March 2011: QypeDeals Acquired CooleDeals x 1.5 million X 20 million UUV/m
- 31. Future Strategy “So we have a large existing European userbase (17 million monthly visitors), mobile carrier distribution and now the coupon switch has been flicked. This could get interesting.” TechCrunch, Mar 1st, 2011
- 33. More about QypeDeals What we ARE doing What we are NOT doing Leveraging 20m Qype audience & 200m Competing for customer acquisition on house ad inventory adwords, FB, AdExchange etc Keeping quality high Working on LTV Ratio Listening to feedback Using prepayments as working capital Building a long term asset Slashing and burning Making money Advertising on the Telly Focussing on profit Inflating a cashflow bubble
- 34. Closing the mCommerce Loop http://lordbelmontinnorthernireland.blogspot.com/
- 35. Thank you! Twitter: @Qype_CMO Linkedin: RichardDennys Qype: Richard_Dennys Google+ http://www.qype.co.uk/developers/api