Hotel booking opportunities

248 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
248
On SlideShare
0
From Embeds
0
Number of Embeds
56
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Hotel booking opportunities

  1. 1. Hotel bookingopportunitiesGéraldine ARTIGNYFor session 2
  2. 2. Why develop new bookingopportunities is important? With the new digital technologies development, people have changed their consumption modes. The consumer can get the information anywhere, at any time, with anydevice. From the hotels and travel agencies point of view, it is question about innovation, stay competitive and increase the revenue thanks to differents strategies.
  3. 3. How to get bookingopportunities? There are various types of getting hotel booking opportunities: On-lineor not travel agencies, Hotel Websites Mobile phone application Brand portals
  4. 4. Direct booking through hotelwebsite – best available ratefor consumers • Can be an good solution for hotels chain for having more visibility. • But for independant hotels, it can be a non- rentable solution, beacause of the risk for not appear on the top in a search engine
  5. 5. OTA’s Canbe an expensive solution for independent hotel Theprice for the customer can also be too much expensive,
  6. 6. OTA’S  Easyto use, with best available rate and discount prices
  7. 7. Mobile apps Provide to the consumer an easy and fast way to book a room, Booking opportunity adapted to the new consummers modes which is becoming mobile
  8. 8. Mobile Apps
  9. 9. Reverse auction sites Cheap hotel deals Attractive prices
  10. 10. Facebook fan page Verygood solution for independant hotels. Cheaper than a web site, more interactive and increase the visibility to others facebook’s users
  11. 11. Thanks for your attention

×