Hotel bookingopportunitiesGéraldine ARTIGNYFor session 2
Why develop new bookingopportunities is important? With the new digital technologies development, people have changed their consumption modes. The consumer can get the information anywhere, at any time, with anydevice. From the hotels and travel agencies point of view, it is question about innovation, stay competitive and increase the revenue thanks to differents strategies.
How to get bookingopportunities? There are various types of getting hotel booking opportunities: On-lineor not travel agencies, Hotel Websites Mobile phone application Brand portals
Direct booking through hotelwebsite – best available ratefor consumers • Can be an good solution for hotels chain for having more visibility. • But for independant hotels, it can be a non- rentable solution, beacause of the risk for not appear on the top in a search engine
OTA’s Canbe an expensive solution for independent hotel Theprice for the customer can also be too much expensive,
OTA’S Easyto use, with best available rate and discount prices
Mobile apps Provide to the consumer an easy and fast way to book a room, Booking opportunity adapted to the new consummers modes which is becoming mobile