Indlæg om brugeroplevelse og kundeforståelse fra Succes Online i Esbjerg.
Indhold:
Introduktion til brugeroplevelse.
Forstå dine kunder bedre.
10 tips og tricks til et bedre website.
De fleste kender CSS, som det kodesprog vi skal bruge for at arbejde med designet af vores hjemmesider. LESS er en "overbygning" til CSS og gør mange ting lettere når vi skal arbejde med design af websider. Uanset om du tilpasser andres skabeloner eller laver dine egne, kan du have stor glæde af LESS.
La empresa ofrece una variedad de servicios relacionados con eventos, incluyendo producción de radio y televisión, fotografía, DJ, fiestas temáticas, pasarelas, convenciones y conciertos para ambientar eventos corporativos según los gustos del cliente.
1. The document is a summary of goals and objectives for ConSept LLC to increase extended warranty penetration for Hometown Honda's new car department.
2. The objective for month 8 of 2008 was to increase extended warranty penetration to 50%, with a starting value of 29.56% for the month.
3. Reaching the 50% objective would result in $186,828 additional revenue for the company.
Pre-Come for Japanese Medical EducationAYAKO SHIBATA
国際医学生連盟 日本(IFMSA-Japan)における、医学教育部門の準備委員会です。
IFMSA(International Federation of Medical Students’ Associations)
Pre-COME=Pre-Comittee On Medical Educationです。
VCU Health System has requested that Johnson, Inc. develop a communications campaign to promote awareness of a new Tobacco-Free policy taking effect on June 30, 2010. The campaign will have two tracks - promoting the tobacco-free campus and providing cessation outreach. Key messages will reinforce that VCU is committed to a safe, healthy environment for patients, employees and visitors. Cessation programs and resources will be offered to help the VCU community reduce and quit tobacco use before the new policy starts. Success will be measured through participation tracking and surveys.
De fleste kender CSS, som det kodesprog vi skal bruge for at arbejde med designet af vores hjemmesider. LESS er en "overbygning" til CSS og gør mange ting lettere når vi skal arbejde med design af websider. Uanset om du tilpasser andres skabeloner eller laver dine egne, kan du have stor glæde af LESS.
La empresa ofrece una variedad de servicios relacionados con eventos, incluyendo producción de radio y televisión, fotografía, DJ, fiestas temáticas, pasarelas, convenciones y conciertos para ambientar eventos corporativos según los gustos del cliente.
1. The document is a summary of goals and objectives for ConSept LLC to increase extended warranty penetration for Hometown Honda's new car department.
2. The objective for month 8 of 2008 was to increase extended warranty penetration to 50%, with a starting value of 29.56% for the month.
3. Reaching the 50% objective would result in $186,828 additional revenue for the company.
Pre-Come for Japanese Medical EducationAYAKO SHIBATA
国際医学生連盟 日本(IFMSA-Japan)における、医学教育部門の準備委員会です。
IFMSA(International Federation of Medical Students’ Associations)
Pre-COME=Pre-Comittee On Medical Educationです。
VCU Health System has requested that Johnson, Inc. develop a communications campaign to promote awareness of a new Tobacco-Free policy taking effect on June 30, 2010. The campaign will have two tracks - promoting the tobacco-free campus and providing cessation outreach. Key messages will reinforce that VCU is committed to a safe, healthy environment for patients, employees and visitors. Cessation programs and resources will be offered to help the VCU community reduce and quit tobacco use before the new policy starts. Success will be measured through participation tracking and surveys.
This document describes a unique fitness center called The Fitness Experience that aims to bring the outdoors inside. It offers themed environments and interactive equipment like climbing ropes, rock climbing walls, and an obstacle course on astroturf. Personal trainers are available and the center coordinates local outdoor events. It also has a kids play room so parents can work out while their children are entertained. The goal is to provide a more engaging fitness experience compared to typical gyms by simulating outdoor activities and settings indoors.
Attendance is important for learning and students are expected to be on time for all class activities. Respect for others is key - students must respect their classmates' right to learn and not disrupt other classes. Homework should be done daily to fully understand lessons. Grades will be based on homework, labs/projects, and tests. Academic integrity is taken seriously; cheating or plagiarism will result in zeros. Students must follow all lab safety procedures and respect equipment or risk removal and losing credit for the lab work. All school rules in the handbook must be followed.
This document provides departmental financial data for a dealership group for the month of December 2008 compared to benchmark averages. Key metrics analyzed include total sales, gross profits, operating profits, retail units sold, and profit percentages for new vehicle, used vehicle, service, body shop, and parts departments. Overall, the dealership group exceeded benchmark averages for most metrics including net profit before tax for both the average month and the current month of December 2008.
Consept Corporation provides high-impact business management groups and consulting services to automotive dealerships. It offers a 20-group program that allows dealers to improve profitability through comparative financial analysis and sharing best practices. Consept develops secure websites and composites to allow clients to track their groups' agendas, ideas, goals and financial rankings. It focuses on accountability by requiring dealerships in its groups to set measurable goals at meetings and track their progress monthly.
The New Photoshop, Part 2: The Revenge of the Web (FEC13)Stephen Hay
Web-based mockups provide several advantages over image-based mockups like those created in Photoshop. They more effectively represent the end result in the browser because they are already in the browser. Managing many PSD files can be tedious and lead to discrepancies, while web-based mockups allow for easier version control and experimentation. Static site generators and other tools can help speed up the creation of web-based mockups. Once created, web-based mockups can be used for presentations, usability testing, as the basis for style guides, and potentially as the starting point for front-end development. While some web knowledge is useful, designers don't need to learn to code to create basic web-based
The document discusses guidelines for emergency department care of older patients. It provides recommendations such as:
- Assess older patients who have fallen for factors like medications, cognitive issues, and injuries.
- Avoid antipsychotics and benzodiazepines as first choices to treat dementia symptoms and instead evaluate for underlying causes like infections.
- Design emergency departments to be senior-friendly with features like slip-resistant floors and appropriate lighting levels.
The document discusses various types of retail store locations including freestanding/isolated stores, business districts, and shopping centers. It describes factors to consider when selecting a retail location such as market size and demographics, competition, transportation access, and property costs. The document also outlines different types of shopping centers like neighborhood centers that serve local areas and regional centers that attract customers from a wider region. Key decisions for retailers include assessing the trade area, traffic patterns, and estimating whether a location can generate sufficient sales.
This document contains 25 quotes from Steve Jobs on a variety of topics. Some of the key themes that emerge are Jobs' focus on excellence and innovation, his belief that quality should take priority over quantity, and his vision that technology could be used to change people's lives. He also expressed confidence in Apple's future leadership and his ongoing connection to the company even if he wasn't present at all times.
With the popularity of responsive design, it seems like the process and tools that have been used in the past are certainly not ideal for the present. So what is the best solution?
Lets explore the available options and discuss how we communicate with our client as well as our developers in this ever changing world of web design.
Sculpting Text: Easing the Pain of Designing in the BrowserStephen Hay
The document provides tips for designing webpages in the browser by focusing on structured content and a mobile-first approach. It recommends starting with plain HTML, focusing on content, color and type before layout. Designers should use developer tools and sketch before coding, adding complexity at breakpoint thresholds until the design breaks, then adding another breakpoint. This additive, content-focused process prepares the design for smallest screens in a progressive manner.
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
This document discusses the importance of doing work that you love and believe is great. It includes a quote from Steve Jobs about finding truly satisfying work by doing what you believe is great work and loving what you do. The rest of the document provides examples of challenges, questions, and discussions that commonly come up for designers in their work.
Uddelingskopier: Salg til små virksomheder - design og træn dit salgKim Kampp
Uddelingsslides fra Salgskurset Salg for små virksomheder. Der blev afholdt af Kim Kampp fra House of Visions gennnem et smarbejde med Codan og Ivækst. Kurset giver deltagerne et intensivt kursus i hvorledes designer deres eget salgs, samt arbejder med dem selv i salgsrollen. Ligesom det giver en gennemgang af købs og salgspsykologi baseret på metodikken Det Mentale Kompas
”Forstå dine kunder og brug de rette salgsargumenter, så sælger du mere”. Det lyder banalt og indlysende – alligevel matcher indholdet og salgsargumenterne på mange sites slet ikke det, kunderne dybest set er interesserede i. Konsekvensen er langt færre leads.
I dette indlæg viser jeg, hvordan du ved at kortlægge dine kunders købsmotivation, spørgsmål, bekymringer og indvendinger i et såkaldt ”kundeportræt” får et uundværligt grundlag for dine løbende optimeringstiltag.
Metoderne henter inspiration i de gennemprøvede salgsteknikker, succesfulde sælgere anvender i personligt salg.
Et strategisk overblik over, hvordan du kommer i gang med, at måle værdi af dine hjemmeside. Jeg forklarer hvorfor du skal måle og de resultater vi og andre har fået. Derefter giver jeg en række eksempler på, hvordan man kan komme i gang på den rigtige måde.
Foredrag fra Netværk Sydvest d. 2. maj 2012
Her har vi samlet alle præsentationer fra DanDomains Store Uddannelsesdag 2019, hvor temaet var "E-handel uden grænser".
Dagens oplæg var:
- Markedsanalyse og internationalt salg (MakesYouLocal)
- Google Analytics for webshops (KompetenceKanalen)
- SEO - pluk de lavest hængende frugter (Searchmind)
- Gamification - en vej til mere salg (Scratcher)
- Optimering af arbejdsgange (YouWe)
- Facebook annoncering 101 (Kendskab)
- Introduktion til elever (Aarhus Business College)
- Case: Fra stuegulv til 2400 m2 lager (Luksusbaby)
OBS. Vil du se videoerne fra KompetenceKanalen, kan du hente den fulde præsentation her: https://handover.dandomain.dk/get/ec508a42-d83b-4b3b-8c5b-b9b1c8dc5c70
This document describes a unique fitness center called The Fitness Experience that aims to bring the outdoors inside. It offers themed environments and interactive equipment like climbing ropes, rock climbing walls, and an obstacle course on astroturf. Personal trainers are available and the center coordinates local outdoor events. It also has a kids play room so parents can work out while their children are entertained. The goal is to provide a more engaging fitness experience compared to typical gyms by simulating outdoor activities and settings indoors.
Attendance is important for learning and students are expected to be on time for all class activities. Respect for others is key - students must respect their classmates' right to learn and not disrupt other classes. Homework should be done daily to fully understand lessons. Grades will be based on homework, labs/projects, and tests. Academic integrity is taken seriously; cheating or plagiarism will result in zeros. Students must follow all lab safety procedures and respect equipment or risk removal and losing credit for the lab work. All school rules in the handbook must be followed.
This document provides departmental financial data for a dealership group for the month of December 2008 compared to benchmark averages. Key metrics analyzed include total sales, gross profits, operating profits, retail units sold, and profit percentages for new vehicle, used vehicle, service, body shop, and parts departments. Overall, the dealership group exceeded benchmark averages for most metrics including net profit before tax for both the average month and the current month of December 2008.
Consept Corporation provides high-impact business management groups and consulting services to automotive dealerships. It offers a 20-group program that allows dealers to improve profitability through comparative financial analysis and sharing best practices. Consept develops secure websites and composites to allow clients to track their groups' agendas, ideas, goals and financial rankings. It focuses on accountability by requiring dealerships in its groups to set measurable goals at meetings and track their progress monthly.
The New Photoshop, Part 2: The Revenge of the Web (FEC13)Stephen Hay
Web-based mockups provide several advantages over image-based mockups like those created in Photoshop. They more effectively represent the end result in the browser because they are already in the browser. Managing many PSD files can be tedious and lead to discrepancies, while web-based mockups allow for easier version control and experimentation. Static site generators and other tools can help speed up the creation of web-based mockups. Once created, web-based mockups can be used for presentations, usability testing, as the basis for style guides, and potentially as the starting point for front-end development. While some web knowledge is useful, designers don't need to learn to code to create basic web-based
The document discusses guidelines for emergency department care of older patients. It provides recommendations such as:
- Assess older patients who have fallen for factors like medications, cognitive issues, and injuries.
- Avoid antipsychotics and benzodiazepines as first choices to treat dementia symptoms and instead evaluate for underlying causes like infections.
- Design emergency departments to be senior-friendly with features like slip-resistant floors and appropriate lighting levels.
The document discusses various types of retail store locations including freestanding/isolated stores, business districts, and shopping centers. It describes factors to consider when selecting a retail location such as market size and demographics, competition, transportation access, and property costs. The document also outlines different types of shopping centers like neighborhood centers that serve local areas and regional centers that attract customers from a wider region. Key decisions for retailers include assessing the trade area, traffic patterns, and estimating whether a location can generate sufficient sales.
This document contains 25 quotes from Steve Jobs on a variety of topics. Some of the key themes that emerge are Jobs' focus on excellence and innovation, his belief that quality should take priority over quantity, and his vision that technology could be used to change people's lives. He also expressed confidence in Apple's future leadership and his ongoing connection to the company even if he wasn't present at all times.
With the popularity of responsive design, it seems like the process and tools that have been used in the past are certainly not ideal for the present. So what is the best solution?
Lets explore the available options and discuss how we communicate with our client as well as our developers in this ever changing world of web design.
Sculpting Text: Easing the Pain of Designing in the BrowserStephen Hay
The document provides tips for designing webpages in the browser by focusing on structured content and a mobile-first approach. It recommends starting with plain HTML, focusing on content, color and type before layout. Designers should use developer tools and sketch before coding, adding complexity at breakpoint thresholds until the design breaks, then adding another breakpoint. This additive, content-focused process prepares the design for smallest screens in a progressive manner.
The Great State of Design with CSS Grid Layout and FriendsStacy Kvernmo
This document discusses the importance of doing work that you love and believe is great. It includes a quote from Steve Jobs about finding truly satisfying work by doing what you believe is great work and loving what you do. The rest of the document provides examples of challenges, questions, and discussions that commonly come up for designers in their work.
Uddelingskopier: Salg til små virksomheder - design og træn dit salgKim Kampp
Uddelingsslides fra Salgskurset Salg for små virksomheder. Der blev afholdt af Kim Kampp fra House of Visions gennnem et smarbejde med Codan og Ivækst. Kurset giver deltagerne et intensivt kursus i hvorledes designer deres eget salgs, samt arbejder med dem selv i salgsrollen. Ligesom det giver en gennemgang af købs og salgspsykologi baseret på metodikken Det Mentale Kompas
”Forstå dine kunder og brug de rette salgsargumenter, så sælger du mere”. Det lyder banalt og indlysende – alligevel matcher indholdet og salgsargumenterne på mange sites slet ikke det, kunderne dybest set er interesserede i. Konsekvensen er langt færre leads.
I dette indlæg viser jeg, hvordan du ved at kortlægge dine kunders købsmotivation, spørgsmål, bekymringer og indvendinger i et såkaldt ”kundeportræt” får et uundværligt grundlag for dine løbende optimeringstiltag.
Metoderne henter inspiration i de gennemprøvede salgsteknikker, succesfulde sælgere anvender i personligt salg.
Et strategisk overblik over, hvordan du kommer i gang med, at måle værdi af dine hjemmeside. Jeg forklarer hvorfor du skal måle og de resultater vi og andre har fået. Derefter giver jeg en række eksempler på, hvordan man kan komme i gang på den rigtige måde.
Foredrag fra Netværk Sydvest d. 2. maj 2012
Her har vi samlet alle præsentationer fra DanDomains Store Uddannelsesdag 2019, hvor temaet var "E-handel uden grænser".
Dagens oplæg var:
- Markedsanalyse og internationalt salg (MakesYouLocal)
- Google Analytics for webshops (KompetenceKanalen)
- SEO - pluk de lavest hængende frugter (Searchmind)
- Gamification - en vej til mere salg (Scratcher)
- Optimering af arbejdsgange (YouWe)
- Facebook annoncering 101 (Kendskab)
- Introduktion til elever (Aarhus Business College)
- Case: Fra stuegulv til 2400 m2 lager (Luksusbaby)
OBS. Vil du se videoerne fra KompetenceKanalen, kan du hente den fulde præsentation her: https://handover.dandomain.dk/get/ec508a42-d83b-4b3b-8c5b-b9b1c8dc5c70
En sammenfatning af nogle af de slides der bliver benyttet til slagskurset S.O.S. Sandheden om salg. Kurset afholdes løbende over hele landet og findes samtidig som et omfattende online kursus på hjemmesiden ved samme navn sandhedenomsalg.dk - underviser og forfatter til kurset er Kim Kampp fra House of VIsions - houseofvisions.dk
Hvad er content marketing og hvem skaber resultater med det? Lær af erfaringerne fra analyse og interviews, der var grundlag for Content Marketing Bogen.
Præsenteret af Joakim Ditlev til IAA Netværksmøde, 26. november 2014.
En mini e-bog om iværksætteri for ledige. E-bogen omhander de første 2 af 4 faser, man typisk gennemgår, når man starte en virksomhed.
Dette er ikke en komplet guide til iværksætteri. Det er en
mini e-bog, der kan hjælpe dig til at komme videre fra en løs idé til et mere konkret afsæt. En af de både vigtige og tunge emner indenfor iværksætteriet, nemlig finansiering, har jeg helt bevidst ikke uddybet ret meget her; emnet kræver at man vender sin specifikke forretning og situation med en, der kan rådgive ud fra det.
Bogen her vil blive revideret, udvidet og opdateret løbende, så hold endelig øje med mine sociale medier.
Hvad er content marketing og hvordan bliver det brugt i danske virksomheder? Går i dybden med cases og erfaringer fra Content Marketing Bogen. Præsenteret af Joakim Ditlev til møde i netværksgruppe hos IAA, Danmark, 26. november 2014.
Oplæg holdt på MetroExpress' Brunch Briefing arrangement:
http://mxmedia.dk/event/gratis-brunch-briefing-fra-brandimage-til-brandede-oplevelser/
Forbrugeren anno 2015 befinder sig i en verden, hvor den teknologiske udvikling hele tiden føder nye former for kommunikation og indkøbsmuligheder. Forbrugeren har mange holdninger til disse nye muligheder og vil meget gerne i dialog med virksomhederne bag.
Dagligt er der masser af møder virksomheder og forbrugere imellem – nogle af dem kan virksomheden kontrollere andre ikke. Disse møder påvirker samlet set forbrugerens købsbeslutning, præferencer og loyalitet. I dag er det derfor ikke længere nok at ”se godt ud”. Virksomheden skal derimod kunne leve brandet der, hvor forbrugeren møder virksomheden både fysisk og digitalt.
Analyse: Hvem giver de bedste kundeoplevelser og hvordan?
Brandhouse har for andet år i træk gennemført Danmarks største analyse af, hvordan virksomheden opleves med forbrugernes øjne. Analysen afdækker også, hvem der giver kunderne de bedste oplevelser.
Analysen indeholder mere end 75.000 unikke kundeoplevelser, som giver en værdifuld viden om forbrugerne, deres behov og ikke mindst deres drømme. Den tegner et billede af de generelle tendenser, vi pt. ser hos forbrugerne – alt sammen viden, der er vigtig for at drive en god forretning.
Deltag og få nye idéer
Deltag i denne Brunch briefing og få indsigt i analysens konklusioner samt idéer til, hvordan en virksomhed vinder forbrugerens gunst.
Du får konkrete tal på:
• Hvilken loyalitet kunden giver tilbage på en god kundeoplevelse
• Hvor og hvor mange, der oplever en god kundeoplevelse
• Genkøbsgraden på den gode kundeoplevelse
Desuden får du inspiration til:
• Hvordan man skaber værdifulde relationer til kunderne
• De forretningsmæssige udfordringer der er i gap’et mellem kundeoplevelser og loyalitet
• De 5 afgørende ting, du skal have tjek på for at være kundefokuseret.
Vi har inviteret Martin Gjerløff strategisk direktør hos Brandhouse og rådgiver indenfor digital strategy, content-, loyalty- og cross channel marketing til at dele hans viden med os til denne Brunch Briefing.
Hvor:
Hos metroxpress
Lygten 39
2400 KBH NV
Hvornår:
Torsdag 5. februar kl.09.00 – 11.00
Vi har kun 50 pladser og vi inviterer alle vores samarbejdspartnere og det er mange. Plus vores 3000 nyhedsbrev modtagere.
Hvorfor bruge Content Marketing? Det kan du blive klogere på i denne præsentation. Du får samtidig inspiration til, hvad der er godt indhold, samt hvilke aktiviteter du skal fokusere på.
[7 inspirerende learnings] - Dansk e-handel og detail | Kathrine K. SvendsenKathrine Svendsen
Hele kunderejsen handler om at opbygge et forhold til kunden via målrettet kommunikation. Og jo tidligere i købsprocessen dit firmanavn dukker op, des større chance er der for at kunden køber hos dig og ikke din konkurrent.
Husk på, at alle kunder er unikke og hver enkelt kunde gennemgår flere stadier.
• Velkomstmail
• Velkomstflow
• Tilbud: Fødselsdag, VIP,
• Genaktiver tidligere kunder
• Forladt indkøbskurv
• Genkøb af varer
• Anbefaling
• Gen-tilmelding
Opbyg ét flow pr. stadie.
Lad kunden hoppe fra det ene flow til det andet.
Kunderejser udarbejdes altid grundigt med alle relevante touch points, dvs. alle de gange kunden kommer i kontakt med jeres brand – før, under og efter at have købt.
This document discusses the importance of understanding customers and creating a positive user experience. It emphasizes empathizing with customers by understanding their context, feelings, and needs. It also stresses differentiating a business and standing for meaningful values that customers can relate to. The key is telling a story that brings the customer and business together by addressing the customer's worldview and desires.
Brugervenlighed er essentielt på netbutikker, men er det nok? Hvilke psykologiske principper kan vi bruge til at motivere vores besøgende til at konvertere?
Brugervenlighed kan være en kompleks størrelse. Hvorfor ikke tage det ned på jorden og undersøge nogle af de basale forudsætninger, der kan give dit site mere værdi?
34. Når kunder tager en
købsbeslutning, overvejer de nøje
alle mulighederne og tager den
bedste, rationelle beslutning.
En eller anden tumpe
“
“
35. Når kunder tager en købsbeslutning, er
de stærkt påvirkede af kontekst, og
tager en følelsesmæssig beslutning,
som efterfølgende rationaliseres.
“
“
36. Sæt dig ind i kundens verden
De er hovedpersonerne i din historie
39. Empati-øvelsen
1. Hvordan ser kundens dagligdag ud?
2. Hvad er den underliggende ambition, frygt,
eller frustration?
3. Hvad har kunden brug for, for at tage en
beslutning?
KONTEKST!
FøLELSER!
BEHOV!
40. 5 minutters mini-personas
Skriv 2-3 relevante statements fra kundens perspektiv.
“Hvordan kan jeg bruge det her i min markedsføring?”
“Ikke for meget teknisk vrøvl, fortæl mig hvordan det
påvirker min forretning.”
“Giv mig 3 specifikke råd, jeg kan tage med hjem.”
77. På det her skridt i købsprocessen:
Hvad har kunden behov for at vide?
Hvad gør ham/hende utryg?
Hvad gør det svært at tage beslutningen?
KONTEKST!
FøLELSER!
BEHOV!
78. Gør processen tryg
1. Hvad koster levering?
2. Hvornår kommer min vare?
3. Hvilke betalingskort tager I imod?
4.Hvad hvis jeg fortryder?
79.
80.
81. Gør processen tryg
1. Hvordan køber jeg din ydelse?
2. Kan vi tage en uforpligtende snak om
det?
3. Hvem kommer jeg til at tale med?