The editorial staff has been generating enormous website traffic increases with "seen-on-the-scene" photo galleries. They take minimal effort and produce more unique views, which introduce more people to our products. They can be promoted in print and on social media channels as well. This was a simple change in how we cover community events. Instead of shooting just pictures of the event, we turned the cameras on the crowds attending the events. Two of our most popular galleries were our parade galleries from the local festival parade and the county fair parade. We have added some additional customers through our social/web/print campaign that were basically doing nothing with us before. We have also increased our Web ad sales, improved our ‘WOW’ deals (like Groupon) and have sold several sports and community involvement contests. Since the digital rep has joined on, we’re up to seven paid advertisers at $500 per year, but we have set a goal of 20 before the end of the year.