SlideShare a Scribd company logo
Winning the client
relationship game
(Without selling your soul)
@mayabruck // www.pixotech.com
TRUTH
Relationships are tough.
The design process is weird and
complicated because it involves
people, who are weird and
complicated.
MARK BOULTON
A LITTLE BIT OF BACKGROUND
WHY WE’RE HERE:
ONE
How to pick good clients
TWO
Aha Moments
THREE
Tools & Techniques
#BESTCLIENTS
@jpamental
Engaged, interested & passionate
about what they do!
@winterbureau
Want to involve you in the full
scope of a project so you can be a
valuable collaborator.
@CateKompare
have realistic expectations for cost
and timelines. And good attitudes.
@JasonSpeaking
The most important char. is
mutual respect. They respect you
and your craft. You respect them
and their needs.
@mayabruck
Recognize the value of your
services and are responsive,
passionate partners.
AND NOW, A STORY
AND NOW, ANOTHER STORY
You’re so focused on not doing
things wrong that you’re not
focused on doing things right.
MY AWESOME COLLEAGUE DANIELLE
APPROACH CLIENTS WITH HONESTY & CONFIDENCE
Dear designers, clients from hell
only work with designers from hell.
Reflect on your life.
ANDY RUTLEDGE
TOOLS & TECHNIQUES
Everything you do during the the
course of a project has an effect on
your client’s expectations.
You can either choose to lead the
conversation or not.
ROB HARR
Starting a job without a contract is
like putting a condom on after you’ve
taken a home pregnancy test. It’s just
not going to help you at that point.
MIKE MONTEIRO
F*ck You. Pay Me.
MIKE MONTEIRO
From Creative Mornings SF
AND NOW, MORE TOOLS
THE TOOLS
+ Be thorough during sales
+ Require a contract
+ Commit to budget transparency
+ Communicate & document changes
+ Hold weekly meetings
TO SUM IT UP
Remember that dogs clients are a
reflection of us, so when we work
with them, we are also working on
ourselves.
CESAR MILLAN, Dog Whisperer
Thank you!
@mayabruck // www.pixotech.com

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Winning the client relationship game (without selling your soul) — FOWD 2013