The internet has impacted our everyday lives massively even though we may not see it. It has become such a part of our life that when we cannot access it, we feel like we are missing something. We rely on it to communicate with friends and family, searching up bits of information, shopping or even just streaming content.

1. Unit 1, Assignment
2: Evolution of
Marketing
Daria Mozejewska
76961962

2. The Evolution of
the internet
Task 1

3. Brief history of the internet
Origins of the internet are rooted from the USA in the
1950’s when the Cold War was at its peak and the
tensions between North America and the Soviet Union
were high. Both countries were in possessions of deadly
nuclear weapons, so USA realized they needed systems
that couldn’t be affected by the Soviet’s nuclear attack.
At the time, the computers were large and expensive
machines which were only used by military scientists
and university staff. The ”computers” were powerful but
there were limited numbers of them which meant
researches had to travel far if they did want to use one.
Not one person invented the internet, but it was many
scientists and engineers working together to create the
‘Arpanet’, and later other inventors’ creations were
added and improved to make the web we know today.
(Science and Media Museum, 2020)
Unit 1: Evolution of Marketing
Figure 1: This picture shows an ‘Elliott / NRDC 401 Mk I
mainframe’ which was one of the first electronic computers
developed by British electrical company Elliot Brothers in 1952.
(Science and Media Museum, 2020)

4. Digital Devices used by
audiences
Unit 1: Evolution of Marketing
Figure 2: This image shows the
different percentages, and the
different types of devices people use
to access the internet. As we can
see, the most used device is a
mobile phone followed by
smartphones. This data was
collected in the 3rd quarter of 2022
(July 1st-September 30th ) and the
age range used for the sample was
16-64 worldwide. (Statista, 2023)

5. Access to the Internet
Unit 1: Evolution of Marketing
Figure 3: This image shows the numbers
of people accessing the internet and
where they are based. As we can see,
the highest number of people is in North
America followed by Europe and Central
Asia. This data has been collected for
over 30 years to be able to see the trends
and rise of the internet. (Our World in
Data, 2015)

6. Access to the internet
Unit 1: Evolution of Marketing
Figure 4: This image shows the average upload and
download internet speeds over the world through
mobile data and a fixed broadband. We can see the
top 5 best countries with the highest and best mbps
for upload and download speed. (Speedtest, 2023)

7. What information do customers
search for?
Unit 1: Evolution of Marketing
Figure 5: This image shows the Top 10 search topics that
people in the UK have looked up. A survey done by
ExpressVPN had included around 2000 Brits to see just
what the most common thing is people search for. The
highest and most simple being just to find out the weather,
followed by a lot of similarly simple ones that everyone
may admit to searching at least once a day.
Around 46% of the responders have admitted they could
not go a week without searching up for the answers to the
different questions they may have. (Digital Information
World, 2022)

8. What consumers buy online?
Unit 1: Evolution of Marketing
Figure 6: This table shows just what items and just
how much money people spend on buying things
online, with the highest being apparel. A lot of people
moved to online shopping when the covid-19
pandemic hit as it was the easiest and only option at
the time. (DoDropShipping. 2023)

9. Online consumption
Unit 1: Evolution of Marketing
Figure 7: This image shows us just how much
can happen in one minute on the internet. We
know a lot happens but never just how much.
(Smart Insights, 2021)

10. Online video consumption
Unit 1: Evolution of Marketing
Figure 8: This graph shows
what people have been
watching the most of with the
highest being any kind of video
(videos on Facebook or
Instagram or twitter) followed
by music videos. (Statista,
2022)

11. Consumer trends
Unit 1: Evolution of Marketing
Figure 9: This graph
shows the increase of
internet users from 2012
to 2022. The numbers
have nearly doubled in
the 10 years, and we can
see when the biggest
increase of users was.
(Data Reportal, 2022)

12. Technologies used by consumers
Figure 10: This graph
shows us what people
know and think of using AI
based tools to help with
their everyday life. (World
Economic Forum, 2022)
Unit 1: Evolution of Marketing

13. Summary
To conclude, the internet has impacted our everyday lives
massively even though we may not see it. It has become
such a part of our life that when we cannot access it, we feel
like we are missing something. We rely on it to communicate
with friends and family, searching up bits of information,
shopping or even just streaming content.
Unit 1: Evolution of Marketing

14. SlideShare
This is a link to this Presentation on SlideShare:
Unit 1: Evolution of Marketing

15. The Evolution of
the internet
Task 2

16. Video Pitch
This is a link to the video pitch: https://vimeo.com/813811771
Unit 1: Evolution of Marketing

17. The Evolution of
the internet
Task 3

18. Script
Hello. My name is Daria and today I will be talking
about the Evolution of the internet and how it has
impacted our lives.
The origins of the internet started around the 1950’s,
during the cold War. Both the USA and Soviet Union
had access to nuclear weapons, so the USA needed
a system which wouldn’t be affected by the Soviets
attack. At that time, computers were large and
expensive, so there was only a limited number of
them to be used by military scientists and university
staff. Figure 1 shows one of the first electronic
computers which was developed by British electrical
company, the Elliot brothers in 1952.
Unit 1: Evolution of Marketing
As we can see, the most used device to access the internet
on is a mobile phone which is then followed by laptops or
desktop computers. It isn’t surprising that mobile phones
are most popular, no one wants to be carrying a laptop with
them everywhere they go. As technology is being
developed everyday, it’s not unusual to access the internet
through your smart TV’s or smart devices such as Alexa’s
or Google Home.
Everyone uses the internet for different reasons: school,
work, shopping or connecting with friends and family all
over the world. But where in the world has the most people
with access to the internet? That would be North America
followed quite closely by Europe and Central Asia. We can
see all the dips and spikes throughout the graph,
suggesting that either more people are getting access to
the internet or just becoming more open to the idea of it.

19. Script
As we started to take our mobile phones out with us,
we expect our mobile data to be able to handle
whatever we need it to do, without slowing us down.
As I mentioned before, everyone uses the internet
for different reasons, but people also search up
many different questions. In a study done by
ExpressVPN in 2022, they asked around 2000 Brits
to find out just what they look up. The highest and
most simple one being to find out the weather. I
know that I have looked up at least 8 out of 10 of
those topics just this week.
Unit 1: Evolution of Marketing
This list shows the most bought item through online
shopping: that being apparel. A lot of people were online
shopping before the covid-19 pandemic, but the pandemic
caused a lot more people to start shopping online.
According to a study conducted by the Office for National
Statistics in July 2022, they had calculated that before the
pandemic, in February 2020, internet sales were only
accounting for 19.7% of all official sales reports. But in May
2022, that number had gone up to 26.6%.
Having to stay inside and not being able to leave had a
massive increase on the online video consumption. By
June 2020, 48% of US adults had subscribed to at least
one online streaming service. They made it more appealing
by having exclusive content and lowered prices to fit all
budgets.

20. Blog Post
This is a link to my blog post:
https://marketingdaria.wordpress.com/2023/03/22/evolution-
of-the-internet/
Unit 1: Evolution of Marketing

21. Bibliography: Images
Figure 1: Science and Media Museum (2020) A short history of the internet. Available at:
https://collection.sciencemuseumgroup.org.uk/objects/co62354 [Accessed on 13 February
2023]
Figure 2: Statista (2023) Share of users worldwide accessing the internet in the 3rd quarter
2022, by device. Available at: https://www.statista.com/statistics/1289755/internet-access-by-
device-worldwide/ [Accessed on 14 February 2023]
Figure 3: Roser, M. Ritchie, H. Ortiz-Ospina, E. (2015) Internet. Available at:
https://ourworldindata.org/internet#citation [Accessed on 14 February 2023]
Figure 4: Speedtest (2023) Median Country Speeds January 2023. Available at:
https://www.speedtest.net/global-index [Accessed on 27 February 2023]
Figure 5: Digital Information World (2022) What do people really search for online and why?
New survey highlights top ten secret search topics. Available at:
https://www.digitalinformationworld.com/2022/08/what-do-people-really-search-for-online.html
[Accessed on 27 February 2023]
Unit 1: Evolution of Marketing

22. Bibliography: Images
Figure 6: Ashique (2023) What do people buy the most online in 2023? Available at:
https://dodropshipping.com/what-do-people-buy-the-most-online/ [Accessed on 27 February
2023]
Figure 7: Chaffey, D. (2021) What happens online in 60 seconds in 2021? Available at:
https://www.smartinsights.com/internet-marketing-statistics/happens-online-60-seconds/
[Accessed on 1 March 2023]
Figure 8: Shephard, J. (2023) 30 Vital Video Marketing Statistics you need to know in 2023.
Available at: https://thesocialshepherd.com/blog/video-marketing-statistics# [Accessed on 4
March 2023]
Figure 9: Kemp, S. (2022) Digital 2022: Global Overview Report. Available at:
https://datareportal.com/reports/digital-2022-global-overview-report [Accessed on 7 March
2023]
Figure 10: Myers, J. (2022) 5 charts that show what people around the world think about AI.
Available at: https://www.weforum.org/agenda/2022/01/artificial-intelligence-ai-technology-
trust-survey/ [Accessed on 31 March 2023]
Unit 1: Evolution of Marketing

23. References
Croudace, L (2022) ‘How our spending has changed since the end of coronavirus (covid-19) restrictions’ Office For
National Statistics [online] Available at:
https://www.ons.gov.uk/businessindustryandtrade/retailindustry/articles/howourspendinghaschangedsincetheendo
fcoronaviruscovid19restrictions/2022-07-11 [Accessed on 17th March 2023]
ExpressVPN (2022) ‘Secrets we keep from our friends but share with Google’ ExpressVPN. [online] Available at:
https://www.expressvpn.com/blog/secrets-we-keep-from-our-friends-but-share-with-google/ [Accessed on 27
February 2023]
Lai, A. (2021) ‘Post Pandemic media consumption: Online streaming accelerates a new content experience’ Forrester
[online] Available at: https://www.forrester.com/blogs/post-pandemic-media-consumption-online-streaming-
accelerates-a-new-content-experience/?utm_source=forbes&utm_medium=pr&utm_campaign=b2cm [Accessed on
31 March 2023]
Science and Media Museum (2020) ‘A short history of the internet’ Science and Media Museum. [online] Available
at: https://www.scienceandmediamuseum.org.uk/objects-and-stories/short-history-internet [Accessed on 13
February 2023]
Unit 1: Evolution of Marketing