The document discusses design choices made for a magazine. Key elements like "The Usual" and "Inside This Week" were kept in a simple consistent style to look familiar to regular readers. Additional sections like free offers and contents were placed discreetly to not distract from the main content but still be noticeable. Bold 3D text is used for important sections to make them stand out from other writing and be the first thing a reader sees. Glow effects are also used sparingly to draw attention to select elements.