Explainer video tools (new workshop 2018)

Dr. Eisa Rezaei
Virtual University Of Medical Sciences
MAKE
ANIMATED
VIDEOS
How to
in Minutes!

Dr. Eisa Rezaei | rezaeiphd@gmail.com
Résumé
Academic Positions
Assistant Professor, Virtual University of Medical Sciences, Tehran, Iran.
rezaeiphd@gmail.com@Rezaeiid +989120749518
Education
Ph.D. Educational Technology, Allameh Tabataba'i University, Dissertation Topic: MOOCs, March, 2017.
M.A. Educational Technology, Allameh Tabataba'i University. Thesis Topic: E-Portfolio, September, 2011.
B.A. Educational Technology, University Of Tabriz. September, 2009.
Publications
Original articles: 24 Conference Proceedings Articles: 15 Books: 18
Areas of Research
E-Assessment, Online Evaluation, Learning Analytics, MOOCS, Instructional Need Assessment, Research Me
thodology.

‫بود‬ ‫خواهد‬ ‫قادر‬ ‫دوره‬ ‫این‬ ‫از‬ ‫بعد‬ ‫یادگیرنده‬:
•‫کند‬‫تعریف‬‫ا‬‫ر‬‫آموزشی‬‫دهنده‬‫توضیح‬‫ویدئوی‬.
•‫نماید‬‫شناسایی‬‫ا‬‫ر‬‫آموزشی‬‫دهنده‬‫توضیح‬‫ویدئوهای‬‫اع‬‫و‬‫ان‬.
•‫بنویسد‬‫آموزشی‬‫دهنده‬‫توضیح‬‫ویدئوی‬‫سناریوی‬‫یک‬.
•‫ری‬‫برنامه‬‫ا‬‫ر‬‫الکترونیکی‬‫ای‬‫و‬‫محت‬‫لید‬‫و‬‫ت‬‫پروژه‬‫یک‬‫مدیریت‬‫ایند‬‫ر‬‫ف‬‫نماید‬‫زی‬.
•‫با‬‫آ‬‫دهنده‬‫توضیح‬‫ویدئوی‬‫یک‬‫اقل‬‫د‬‫ح‬‫شده‬‫معرفی‬‫ارهای‬‫ز‬‫اف‬‫نرم‬‫از‬‫یکی‬‫موزشی‬
‫بسازد‬

1 ‫آموزشی‬ ‫دهنده‬ ‫توضیح‬ ‫ویدئوهای‬ ‫شناسی‬ ‫مفهوم‬
2 ‫الکترونیکی‬ ‫یادگیری‬ ‫در‬ ‫آموزشی‬ ‫ویدئوهای‬ ‫جایگاه‬ ‫بررسی‬
3/1 ‫با‬ ‫دهنده‬ ‫توضیح‬ ‫ویدئوی‬ ‫تولید‬ ‫آموزش‬PowToon
4 ‫پاسخ‬ ‫و‬ ‫پرسش‬ ‫و‬ ‫عملی‬ ‫تمرین‬
3/2 ‫با‬ ‫دهنده‬ ‫توضیح‬ ‫ویدئوی‬ ‫تولید‬ ‫آموزش‬Video Scribe
‫نظری‬‫مبانی‬‫ویدیوی‬‫تولید‬‫و‬‫طراحی‬
‫دهنده‬‫توضیح‬
‫تمرین‬
3/3 ‫با‬ ‫دهنده‬ ‫توضیح‬ ‫ویدئوی‬ ‫تولید‬ ‫آموزش‬Replay

Definition: An explainer video is usually a
short video that is between 30 secs and
3 minutes long that explains a concept,
idea, product or service.
“
WebinMotionTvac

It is a clear and concise story about a single subject
, presented in simple, easy to understand and narr
owly focused way.
“
WebinMotionTvac

Definition: This video style effectively conveys
complex facts to a target group within a ver
y short time. Characterizing elements are st
orytelling and a multisensory experience. Ex
plainer videos are usually 1–3 min long. Rath
er than going into detail, they focus on the
most relevant facts.
“
Krämer and Böhrs, 2018

A search of PubMed using
the phrase “use of video in
medical education” resulted
in articles dating back to the
1960s about topics such as
knowledge transfer,
diagnostic skill development,
and clinical skill development.
(Hurtubise & et al. 2013)

”‫اس‬ ‫داده‬ ‫نشان‬ ‫بسیاری‬ ‫شواهد‬‫ت‬
‫هن‬‫ه‬‫ی‬ ‫ن‬ ‫هی‬‫ه‬‫نال‬ ‫ه‬‫ه‬‫ی‬ ‫در‬ ‫هادگیری‬‫ه‬‫ی‬ ‫هی‬‫ه‬‫ک‬
‫های‬‫ه‬‫ه‬ ‫ه‬‫ه‬‫ک‬ ‫هدازه‬‫ه‬‫ان‬ ‫هی‬‫ه‬‫ب‬ ‫هد‬‫ه‬‫اوان‬ ‫هت‬‫ه‬‫ن‬
‫هههد‬‫ه‬‫باش‬ ‫هههرب‬‫ه‬‫اخ‬ ‫ات‬ ‫سههه‬.‫ههها‬‫ه‬‫خانی‬
‫کهه‬ ‫در‬ ‫یادگیرنههدگان‬ ‫یههادگیری‬
‫خیر‬ ‫اهه‬ ‫االههت‬ ‫یههن‬ ‫ن‬ ‫هههای‬‫کیفیههت‬
‫ین‬ ‫ن‬ ‫نوزش‬‫است‬.”
‫ت‬ ‫اال‬-‫لیو‬ ‫و‬ ‫او‬ ‫هرن‬ ‫کوپر‬ ‫الن‬ ‫اونا‬ ‫رانلز‬(2006)
The average upload of videos per minute on YouTube boosted from 8 hours in 2007
to 300 hours in 2014 (Statista, 2015)

Visual images
offer several
advantages
over verbal
communication
Video can:
 Present more information in a given
amount of space and time
 Simplify complex concepts
 Clarify pieces of abstract language-based
concepts
 Demonstrate concepts/subjects that are in
motion and/or relate to one another
 Be more efficient and effective at getting
audience attention.

Who Can Use Explainer Videos?
Introduce a product or services
Start-ups
Assignment or E-portfolio
University Students
Promotions and advertising
Big Corporates
Edutainment content
kids in high school
Engaging presentation
Lecturers
Practically anyone with a message that needs to be relayed in a fun and cool way without totally
boring the person/people you are presenting to.

The Application of Animations in Medical Education
to demonstrate new practices to nurses
and doctors
Healthcare Organizations
to explain complicated medical concepts
to people with limited health literacy
Patient Education
as a resource for patient information
Pharmaceutical Companies
Medical Simulation, Cellular and Molecular Animation,
Emergency Care Instruction
Professional training

Explainer Videos Do 3 Things
Communicate a message
that a 7 year old can
understand
Help them interact
with the video
Make them laugh
EDUCATE
ENGAGE
ENTERTAIN

‫برخ‬ ‫های‬ ‫دوره‬ ‫طراحت‬ ‫نفهونت‬ ‫الگوی‬
‫انبوه‬ ‫زاد‬
‫اسیماعیل‬ ‫زوارکیی‬ ‫زارعیی‬ ‫عیسیی‬ ‫رضایی‬
‫علی‬ ‫دالور‬ ‫خدیجه‬ ‫آبادی‬ ‫علی‬ ‫جواد‬ ‫حاتمی‬
(1396)‫دور‬ ‫آموزشی‬ ‫طراحی‬ ‫الگوی‬ ‫تدوین‬‫ه‬
‫یه‬‫ی‬‫ری‬ ‫ن‬ ‫یر‬‫ی‬‫ب‬ ‫یی‬‫ی‬‫ممتن‬ ‫یوه‬‫ی‬‫انم‬ ‫آزاد‬ ‫یرخا‬‫ی‬‫ب‬ ‫یای‬‫ی‬‫ه‬
‫گرایی‬ ‫ارتماط‬ ‫یادگیری‬.‫مط‬ ‫مرکز‬ ‫مجله‬‫العات‬
‫یزد‬ ‫پزشکی‬ ‫علوم‬ ‫آموزش‬ ‫توسعه‬ ‫و‬.1۲(1‫و‬
۲: )6۵-۸6

is an online platform that makes education affordable, effective and
engaging with short, fun video lessons created by qualified instructors.

Sample

Key Characteristics Of Explainer Videos
1) Script: A well-written script is essential for a successful explainer video.
2) Reduced length: The videos need to be short. short videos of 1 to 4 minutes are
ideal (Bond, 2008)
3) Focus: In order to keep a video short and to explain to core message to the target
group, it is necessary to keep the content as simple as possible.
4) Storytelling: It is a fundamental and extremely powerful element to explainer
videos.
5) Visuals: Good visuals have an immense effect on the audience and can captivate
their imagination.
Andreas Krämer & Sandra Böhrs 2016

Character Animation
•‫از‬ ‫اسافاده‬ ‫اطبان‬ ‫ن‬ ‫با‬ ‫برقراری‬ ‫های‬‫روش‬ ‫نوخرارین‬ ‫از‬ ‫یکت‬‫ها‬‫صیت‬ ‫ش‬‫ی‬
‫ناالرک‬‫است‬.
•‫د‬ ‫همان‬‫کاراونت‬ ‫های‬ ‫فیلم‬‫ن‬ ‫اطبان‬ ‫ن‬ ‫با‬ ‫احساست‬ ‫پیوند‬ ‫ی‬ ‫ایجاد‬ ‫باعث‬‫شود‬ ‫ت‬.
•‫باعث‬ ‫سریع‬ ‫بسیار‬‫فکر‬ ‫اناقال‬ ‫و‬ ‫همدلت‬ ‫ایجاد‬‫شود‬ ‫نت‬.
•‫انسان‬ ‫ذهن‬ ‫اساسا‬‫نمادها‬ ‫و‬ ‫اصاویر‬‫سپارد‬‫نت‬ ‫خاطر‬ ‫بی‬ ‫بهار‬ ‫را‬.

whiteboard animation
•‫با‬‫برد‬‫وایت‬ ‫روی‬ ‫ناژی‬‫ار‬ ‫خاصت‬ ‫داساانت‬ ‫خ‬ ‫یا‬ ‫اوضیالات‬‫سیم‬
‫شود‬‫نت‬.
•‫بسیار‬ ‫ویدئوها‬ ‫از‬ ‫نوع‬ ‫این‬‫جذاب‬ ‫و‬ ‫فهم‬ ‫قابل‬‫د‬ ‫هسا‬
•‫اوضیح‬ ‫برای‬‫نوضوع‬ ‫جزئیات‬ ‫و‬ ‫زیاد‬ ‫های‬‫قابلیت‬‫ن‬ ‫اب‬ ‫انا‬‫اسبت‬
‫د‬ ‫هسا‬.
•‫برد‬‫وایت‬ ‫روی‬ ‫گرافیکت‬ ‫اشکالت‬ ‫نشاهده‬20%‫ی‬ ‫از‬ ‫بیشار‬
‫اوضیالت‬ ‫صرفا‬ ‫ویدئوی‬‫د‬ ‫ک‬‫نت‬ ‫کسب‬ ‫عات‬ ‫اط‬.
•‫بور‬ ‫نوزش‬ ‫نرکز‬‫نفاهیم‬ ‫اوضیح‬ ‫برای‬ ‫ویدئو‬ ‫نوع‬ ‫این‬ ‫از‬
‫اس‬ ‫کرده‬ ‫اسافاده‬ ‫خوبت‬ ‫بی‬ ‫بور‬ ‫عملکرد‬ ‫و‬ ‫گذاری‬‫سرنایی‬‫ت‬.

Motion Graphics
•‫گرافیکت‬ ‫ساده‬ ‫های‬‫المان‬ ‫با‬‫پیچیده‬ ‫نفاهیم‬‫ب‬ ‫خوبت‬ ‫بی‬ ‫را‬‫یان‬
‫د‬ ‫ک‬‫نت‬.
•‫ده‬ ‫ده‬ ‫اوضیح‬ ‫ویدئوهای‬ ‫سایر‬ ‫بی‬ ‫نسبت‬‫و‬ ‫ار‬‫غیررسمت‬
‫د‬ ‫پس‬‫عانی‬‫است‬.
•‫ارایی‬ ‫برای‬‫زیباار‬ ‫و‬ ‫ار‬‫درک‬ ‫قابل‬ ‫شکلت‬ ‫بی‬ ‫ارقام‬ ‫و‬ ‫نار‬
‫است‬ ‫ار‬ ‫اسب‬ ‫ن‬.
•‫سب‬ ‫این‬‫دیگر‬ ‫های‬ ‫سب‬ ‫ارکیب‬ ‫با‬‫ش‬ ‫نت‬ ‫گرفای‬ ‫بکار‬‫ود‬.

Live action
•‫و‬ ‫کرده‬ ‫ناقاعد‬ ‫را‬ ‫کاربران‬ ‫ها‬‫الیواکشن‬‫همدلت‬ ‫حس‬‫را‬ ‫ها‬‫ن‬
‫انگیزد‬ ‫نت‬ ‫بر‬.
•‫با‬ ‫یادگیرندگان‬‫ندر‬ ‫نشاهده‬‫گیرند‬ ‫نت‬ ‫یاد‬ ‫بهار‬.
•‫برای‬‫علمت‬ ‫نباحث‬ ‫از‬ ‫بسیاری‬ ‫اوضیح‬‫است‬ ‫اسب‬ ‫ن‬.
•‫نوع‬ ‫این‬ ‫اولید‬‫بر‬ ‫ی‬ ‫هزی‬ ‫و‬ ‫زنانبر‬ ‫نالاوا‬‫است‬.

‫حهوا‬ ‫سههم‬ ‫نورد‬ ‫در‬ ‫االقیقات‬ ‫ناایج‬
‫کههی‬ ‫داده‬ ‫نشههان‬ ‫انسههان‬ ‫یههادگیری‬ ‫در‬
‫حدود‬ ‫اقریبا‬‫درصد‬ ‫ج‬ ‫پ‬ ‫و‬ ‫هفااد‬(‫سی‬
‫چهارم‬)‫دیهدن‬ ‫طریق‬ ‫از‬ ‫یادگیری‬13
‫یدن‬ ‫ش‬ ‫طریق‬ ‫از‬ ‫درصد‬6‫از‬ ‫درصهد‬
‫از‬ ‫هد‬‫ه‬‫درص‬ ‫هی‬‫ه‬‫س‬ ‫هردن‬‫ه‬‫ک‬ ‫هس‬‫ه‬‫لم‬ ‫هق‬‫ه‬‫طری‬
‫طریهق‬ ‫از‬ ‫درصهد‬ ‫سهی‬ ‫و‬ ‫بوییدن‬ ‫طریق‬
‫پذیرد‬ ‫نت‬ ‫صورت‬ ‫چشیدن‬.
‫انسان‬ ‫یادگیری‬ ‫در‬ ‫حوا‬ ‫نق‬ ‫نمودار‬

Picture and Words
Cognitive Theory of Multimedia Learning (Mayer)
Audiovisual materials in learning could help people retrieve the information better, and reduce their time learning

Top 200 Tools for Learning 2017
The Top 200 Tools for Learning 2017 was compiled by
Jane Hart (in the 11th Annual Survey) from the votes of
2,174 learning professionals from 52 countries
worldwide who contributed their Top 10 Tools for
Learning (for personal learning, for workplace learning
and/or for education) during the voting period (April-
September 2017).
The Top 200 Tools for Learning
TopTools4Learning.com

Top e-learning authoring tools in 2017
TOP 200
TOOLS FOR LEARNING TOOL
TOP 100
WORKPLACE LEARNING
TOP 100
EDUCATION
25 Articulate e-learning authoring 22 –
29 PowToon animated explainer 24 53
33 EasyGenerator e-learning authoring 25 31
38 Adobe Captivate e-learning authoring 26 –
48 iSpring e-learning authoring 37 56
59 Sway web presentation tool 85 34
63 Office Mix PowerPoint enhancement 86 35
68 GoAnimate animated explainer 50 –
71 Videoscribe animated explainer 51 –
77 Branchtrack scenario-based e-learning 53 –
83 Lectora e-learning authoring 57 –
96 Udutu e-learning authoring 70 –
122 Adapt e-learning authoring 80 –
130 Moovly animated explainer 66
136 Explain Everything animated explainer 67

Explainer Video Software
 Animated video
Software type
PowToon animation
Animaker animation
MySimpleShow animation
RawShorts animation
Wideo animation
animatron animation
 Motion graphic & other Whiteboard Animation Software
Software type
Explain Everything Text
storypix Photo
After effect Motion
motionarray Templates
moovly editing tool
Animiz Text
Software type
GoAnimate animation
Biteable animation
VideoScribe whiteboard
Easy Sketch Pro whiteboard
Explainido whiteboard
Videomaker FX whiteboard

01
PowToon
PowToon is a company which sells cloud-based
software for creating animated presentations and
animated explainer videos.
02
animatron
Animatron is a web-based video and animation
software that enables businesses and individuals
to create and edit animations and visual content
with its online video making tools.

It was launched in 2012 by UK company Sparkol.
By April 2014 it had more than 250,000 users in
135 countries around the world.
Creating
Whiteboard
Animations
This super-simple package lets you make
whiteboard style animations, adding images,
text, voice and music for a really
professional finish in minutes.
software for

Replay 360 is where you can
create and share professional
screencasts with webcam.

WHAT IS
THE PROCESS FOR CREATING
AN EXPLAINER VIDEO?

You may already know
that animated explainer
videos are not just made with
cute characters. Before they
even come to life,
professional explainer video
production includes a long
process of nothing but hard
work on a solid story.

How to
Write a
Explainer
Video Script
1. KEEP THE EXPLAINER SCRIPT SHORT.
The length of your script will depend on your audience (6-8 minutes).
2. PUT YOUR MESSAGE IN THE FIRST 30 SECONDS.
This tells the audience what to pay attention to in the video.
3. SPEAK DIRECTLY TO THE AUDIENCE.
The easiest way to speak to an audience is to use personal pronouns
like “you” and “your”
4. FIND THE RIGHT TONE.
The tone you choose for your video will then drive your choice of
setting, narrator or cast, tempo, pace and type of dialogue for the
script.
5. TELL A STORY.
The better you tell stories about yourself
6. USE HUMOR WISELY.
Humor is a great tool for story-telling so long as the humor
supports your message.
7. PACE YOURSELF.
Keep dialogue to between 125 and 150 words a minute.
Kole Riggs (2018)

Script
Title
Storyboard

Q&A
What
questions
do you
have?

4
0
Core Referenc
es
• Hurtubise, L., Martin, B., Gilliland, A., & Mahan, J. (2013). To play or not to play: leveraging
video in medical education. Journal of graduate medical education, 5(1), 13-8.
• Clark, R. C., Mayer, R. E., & John Wiley and Sons,. (2016). E-Learning and the
science of instruction: Proven guidelines for consumers and designers of multimedia
learning.
• Horton, W. (2012). E-learning by design. San Francisco, CA: Pfeiffer.
• Daniel, J., & Marquis, C. (1977). Interaction and independence: Getting the mixture right. Teaching
at a Distance, 14, 29–44.
• Kole Riggs (2018) How to Write a Killer Explainer Video Script - Video Brewery.
https://www.videobrewery.com/blog/how-to-write-a-killer-explainer-video-script/

Thank you
linkedin.com/in/eisarezaei/
rezaeiphd@gmail.com@Rezaeiid +989120749518

Explainer video tools (new workshop 2018)

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