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UX STRAT Europe 2018: Sonja Rattay, Block Zero

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UX STRAT Europe 2018: Sonja Rattay, Block Zero

  1. 1. Re-thinking UX Designing responsible UX for Ecosystems Sonja Rattay Block Zero Studio Head of UX & Co-Founder sonja@blockzero.se
  2. 2. Block Zero Strategic Design & Innovation Studio
  3. 3. #techbacklash
  4. 4. Why is this so hard?
  5. 5. HowWhat P rocess & Environ ment Product
  6. 6. Aniticipation | Privacy Usability | Habits Integration | Complexity Process & Environm ent Product Smart things are wicked.
  7. 7. Language enables Critique Shared Acceptance Comfort enables Discurse Process & Environm ent Product Move slow & fix things.
  8. 8. Human Experience Human Effort Human Rights Delightful Functional, Convenient, Reliable Accessible, Secure & Sustainable Ethical Design Manifesto by Ind.ie
  9. 9. MINUTSOFT SECURITY FOR EVERYONE POINT BY MINUT
  10. 10. CONTEXT: PILOT
  11. 11. Process & Environm ent Product Challenge Map an informal communication process to a natural messaging flow in potentially tense situations.
  12. 12. Soft Security Delightful Functional, Convenient, Reliable Accessible, Secure & Sustainable Integrated Communication Accessible Application REQUIREMENTS
  13. 13. Family digital & personal transparent, open all encompassing Close Neighbors personal casual, unintrusive favors, emergencies Distant Neighbors digital polite warnings, threats COMMUNITY RESEARCH
  14. 14. ASKING FOR HELP
  15. 15. Delightful Functional, Convenient, Reliable Accessible, Secure & Sustainable Integrated Communication Product as connector for new communication REFLECTION
  16. 16. Control Connection Freedom Comfort TONALITY
  17. 17. Opt in vs Opt out behaviour Multi-channel communication Leveled access Neutral Personality
  18. 18. Delightful Functional, Convenient, Reliable Accessible, Secure & Sustainable Accessible Application True multi-channel connection is difficult REFLECTION
  19. 19. FUTURE OF THE SMART HOME FOR ELECTROLUX
  20. 20. The vision of the future smart home is one where a highly interconnected ecosystem of smart products all work together using artificial intelligence to help people organize their daily lives at home. CONTEXT: VISION
  21. 21. Challenge Establish and enable communication, reflection and a shared goal throughout different sections. Process & Environm ent Product
  22. 22. Shared Vision Delightful Functional, Convenient, Reliable Accessible, Secure & Sustainable Consistent Interactions Scenarios & Vision Candidates REQUIREMENTS
  23. 23. INTENSIFY COMMUNICATION 1. Connection From Designer to Manager 2. Acceptance Criterias Sustainability, Compatibility, Uniqueness, Reduction 3. Documentation Appliance-independent Mapping
  24. 24. Shared Politics Politics need to be part of the design process Delightful Functional, Convenient, Reliable Accessible, Secure & Sustainable REFLECTION
  25. 25. MULTI-LEVEL STORY
  26. 26. Delightful Functional, Convenient, Reliable Accessible, Secure & Sustainable Language matters Names & frameworks enable communication REFLECTION
  27. 27. WISHLIST We need to build the tools we need for structured reflection throughout the process. We need to build environments which are supportive of our motivations. We need to accept accountability for users beyond usability.
  28. 28. This is a design responsibility.
  29. 29. Thank you Sonja Rattay sonja@blockzero.se Block Zero Studio blockzero.se @blockzerostudio

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