1.
Re-thinking UX
Designing responsible UX for Ecosystems
Sonja Rattay
Block Zero Studio
Head of UX & Co-Founder
sonja@blockzero.se

2.
Block Zero
Strategic Design &
Innovation Studio

3.
#techbacklash

4.
Why is this so hard?

5.
HowWhat
P
rocess & Environ
ment
Product

6.
Aniticipation | Privacy
Usability | Habits
Integration | Complexity
Process & Environm
ent
Product
Smart things are wicked.

7.
Language enables Critique
Shared Acceptance
Comfort enables Discurse
Process & Environm
ent
Product
Move slow & fix things.

8.
Human Experience
Human Effort
Human Rights
Delightful
Functional,
Convenient, Reliable
Accessible, Secure & Sustainable
Ethical Design Manifesto by Ind.ie

9.
MINUTSOFT SECURITY
FOR EVERYONE
POINT BY MINUT

10.
CONTEXT: PILOT

11.
Process & Environm
ent
Product
Challenge
Map an informal communication
process to a natural messaging
flow in potentially tense situations.

12.
Soft Security
Delightful
Functional,
Convenient, Reliable
Accessible, Secure & Sustainable
Integrated Communication
Accessible Application
REQUIREMENTS

13.
Family
digital & personal
transparent, open
all encompassing
Close Neighbors
personal
casual, unintrusive
favors, emergencies
Distant Neighbors
digital
polite
warnings, threats
COMMUNITY
RESEARCH

14.
ASKING FOR HELP

15.
Delightful
Functional,
Convenient, Reliable
Accessible, Secure & Sustainable
Integrated Communication
Product as connector for
new communication
REFLECTION

16.
Control
Connection
Freedom
Comfort
TONALITY

17.
Opt in vs Opt out behaviour
Multi-channel
communication
Leveled access
Neutral
Personality

18.
Delightful
Functional,
Convenient, Reliable
Accessible, Secure & Sustainable
Accessible Application
True multi-channel connection
is difficult
REFLECTION

19.
FUTURE OF THE
SMART HOME
FOR ELECTROLUX

20.
The vision of the future smart
home is one where a
highly interconnected
ecosystem of smart products
all work together using
artificial intelligence
to help people organize their
daily lives at home.
CONTEXT: VISION

21.
Challenge
Establish and enable communication,
reflection and a shared goal
throughout different sections.
Process & Environm
ent
Product

22.
Shared Vision
Delightful
Functional,
Convenient, Reliable
Accessible, Secure & Sustainable
Consistent Interactions
Scenarios & Vision Candidates
REQUIREMENTS

23.
INTENSIFY
COMMUNICATION
1. Connection
From Designer to Manager
2. Acceptance Criterias
Sustainability, Compatibility,
Uniqueness, Reduction
3. Documentation
Appliance-independent Mapping

24.
Shared Politics
Politics need to be part of
the design process
Delightful
Functional,
Convenient, Reliable
Accessible, Secure & Sustainable
REFLECTION

25.
MULTI-LEVEL
STORY

26.
Delightful
Functional,
Convenient, Reliable
Accessible, Secure & Sustainable
Language matters
Names & frameworks enable
communication
REFLECTION

27.
WISHLIST
We need to build the tools we need for structured reflection throughout the
process.
We need to build environments which are supportive of our motivations.
We need to accept accountability for users beyond usability.

28.
This is a design responsibility.

29.
Thank you
Sonja Rattay
sonja@blockzero.se
Block Zero Studio
blockzero.se
@blockzerostudio