The line between personal and professional spheres is blurring; vital business processes can now be handled from smartphones, and workers expect applications to be as intuitive and easy to use as the ones they enjoy outside the office. At the same time, the gap between expectations for business applications and the reality presents an intriguing opportunity for developers. By implementing a mobile-first strategy, enterprises can increase employee satisfaction as well as productivity, all while staying ahead of emerging technology.
In our experience working with Fortune 500 brands, we have seen the importance of considering how the customer wants to feel when using a product, not just the features they want included. Users want apps that feel sexy, but this is achieved by providing an effortless experience that evokes a feeling of skill and aptitude in use.
As well, these apps must be capable of handling critical processes without missing a beat, integrating real time data and on the go capabilities with ease. To achieve the best of both worlds, we follow a user-lead approach, thinking first about how the end-user will interact with an application to preserve engagement and productivity.
Based on our experience working with enterprise clients, we guided session participants through the process of creating effective, intuitive and functional enterprise apps that are seamless and delightful to use. This will include integrating a user-led approach, planning for emerging technology such as wearables, and leading the way to a mobile-first strategy in the enterprise.