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Rethinking Enterprise UX in the Age of Consumerization

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The line between personal and professional spheres is blurring; vital business processes can now be handled from smartphones, and workers expect applications to be as intuitive and easy to use as the ones they enjoy outside the office. At the same time, the gap between expectations for business applications and the reality presents an intriguing opportunity for developers. By implementing a mobile-first strategy, enterprises can increase employee satisfaction as well as productivity, all while staying ahead of emerging technology.

In our experience working with Fortune 500 brands, we have seen the importance of considering how the customer wants to feel when using a product, not just the features they want included. Users want apps that feel sexy, but this is achieved by providing an effortless experience that evokes a feeling of skill and aptitude in use.

As well, these apps must be capable of handling critical processes without missing a beat, integrating real time data and on the go capabilities with ease. To achieve the best of both worlds, we follow a user-lead approach, thinking first about how the end-user will interact with an application to preserve engagement and productivity.

Based on our experience working with enterprise clients, we guided session participants through the process of creating effective, intuitive and functional enterprise apps that are seamless and delightful to use. This will include integrating a user-led approach, planning for emerging technology such as wearables, and leading the way to a mobile-first strategy in the enterprise.

Published in: Design, Mobile
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Rethinking Enterprise UX in the Age of Consumerization

  1. Rethinking Enterprise UX in the Age of Consumerization Ashish Toshniwal 
 CEO of Y Media Labs
  2. PRODUCTIVITY UNBOUND Syncplicity Named a Leader in Gartner’s Magic Quadrant
  3. Every enterprise user is a consumer first.
  4. There are roughly 160 MILLION smartphones in the US according to ComScore
  5. THE RISE OF THE ALWAYS- CONNECTED WORKFORCE Today’s modern workforce is radically different from that of the generation before us.
  6. Employees expect the same ease-of-use and simplicity in their work tools they have come to anticipate in consumer apps.
  7. Benefits User Satisfaction User Productivity Process Efficiency/Collaboration Business Agility Access to Critical Business Information Workflow Velocity/Speed Product/Service Innovation External Customer Satisfaction 6% 5% 7% 7% 6% 6% 7% 8% 35% 34% 30% 29% 28% 27% 23% 19% 51% 57% 59% 60% 61% 63% 66% 69% Net positive impact Little or no impact Net negative impact What type of impact will the consumerization of IT have on your business over the next 12-18 months? Source: IDG Report 2014
  8. 83% of organizations are planning to invest in mobile technology in the next 12 months Source: IDG Report 2014
  9. Apps will drive the next phase in the evolution of enterprise mobility, creating new ways of working, and transforming existing business processes.
  10. SOCIAL FEATURES SALESFORCE 1
  11. INTUITIVE NAVIGATION LINKEDIN CONNECT
  12. PERSONALIZATION Syncplicity
  13. MINIMALIST DESIGN MailChimp
  14. BIBAGO TO MEETING ADP MOBILE ENTERPRISE APPS 1.0
  15. RISE OF MILLENIALS IN THE WORKFORCE 0% 20% 40% 60% 80% 2005 2010 2015 2025 75% 50% 35% 25% Source: Bureau of Labor Statistics Employment Projects 2012
  16. PercentofRespondents 0% 7.5% 15% 22.5% 30% Percentage Productivity Increase ~10% ~20% ~30% ~40% ~50% ~60% ~70% ~80% ~90% 0% 2%2% 11% 14% 23% 20% 14% 15% ESTIMATED PRODUCTIVITY INCREASE IF ALL ENTERPRISE APPS WERE MOBILIZED Source: Citrix Survey 2013
  17. Factors leading to a slowdown in the adoption of enterprise applications mobile devices? Development Cost Security Concerns Increased Support & Maintenance Cost Performance Challenges Need to Rewrite/Re-Engineer for Acceptable Mobile UX Complexity Skills Shortage for Mobilizing Enterprise Apps General UX Concerns Requirement To Be Online None of the Above Percent of Respondents 0% 14% 28% 42% 56% 70% 3% 14% 28% 32% 42% 44% 44% 48% 63% 65% Source: Citrix Survey 2013
  18. DESIGNED FOR THE BUSINESS CONSUMER
  19. The leader in enterprise cloud file sharing management 
 transforms into an industry standard. I P H O N E / I P A D Featured on
  20. OLD VS. NEW SYNCPLICITY OLD NEW
  21. CONSUMER APP FEATURES
  22. •Use-case driven approach •Browsing •Deep IT controls •Social features & personalization •Minimizing user friction •Editing capabilities BUSINESS SOLUTIONS
  23. RECOMMENDATIONS Focus on 3 key features Implement a user- first approach Conduct user testing Iterate frequently Don’t overlook user research
  24. WEARABLES IN THE ENTERPRISE: UNLIMITED POSSIBILITIES
  25. The future of business is digital and the time to adapt is now.
  26. ashish@ymedialabs.com @AshishToshniwal @ymedialabs
  27. Thank You

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