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Assignment 1: Case Study Hong Kong Disneyland
The document discusses Disney's plans to enter the European (Paris) and Japanese markets. It agrees that adapting strategies is the right move. Disney has been a family entertainment leader for over 90 years. Entering new markets requires considering various factors like politics, economics, social issues, technology, law, and environment in each location. Adapting to local cultures will help Disney gain acceptance and operate successfully in new environments. Demographics and the right timing are also important for new business opportunities. Overall, adjusting strategies for each market's unique conditions will benefit Disney's global expansion plans.
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Assignment 1: Case Study Hong Kong Disneyland
- 1. PRESENT FOR: ASSOC. PROF.DR HJH. NORYATI BT AHMAD
- 2. QUESTION 2: “DISNEY PLANSTO MAKE CERTAIN ADAPTATION TO ITS PREVIOUS STRATEGIES TO ENTER THE EUROPEAN (PARIS) AND JAPANESE MARKET. DO YOU AGREE WITH ITS DECISIONS? WHY?”
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- 4. For more thannine decades, the name Walt Disney has been preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today's global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world.
- 5. AREA OF CONCERN/FOCUS: BUSINESSES: Media Network Parksand Resorts The Walt Disney Studio Disney Consumer Product Disney Interactive
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- 9. THEREFORE: Based on currentbusiness operations strategies, we believe that the decision to make certain adaptation to Disney’s previous strategies are a right move.
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- 12. STRATEGIES TOKYO EUROPEAN HK DISNEYLAND DISNEYLAND DISNEYLAND POLITICS *Government Regulation *TaxBenefit •Supportive •Stable •Considerable •Stable •Very cooperative and supportive •Stable •Govt: 100% •Disney: 0% •Govt: 61% •Disney: 39% •Govt: 57% •Disney: 43%
- 13. STRATEGIES TOKYO EUROPEAN HK DISNEYLAND DISNEYLAND DISNEYLAND •Enterduring good economy (1982) •Enter during recession (1992) *Enter during good economy (2005) *Currency Exchange * Volatile * Stable * Volatile * Labor Intensive * Creates about 14,000 jobs * Creates 10,000 jobs * Creates more than 18,000 jobs ECONOMICS
- 17. STRATEGIES TOKYO EUROPEAN HK DISNEYLAND DISNEYLAND DISNEYLAND •Maniacon Western Culture. SOCIAL •Having similar culture with US. •Truly Modern Asian. •Japanese have highly level of acceptance towards the Disney culture. •However, their French lifestyle is a must for them. •Willing to adapt American culture due to being colonized for too long. •They willing to cultivate a new and fresh culture into their lifestyle. •Cannot comply with the American culture. •Chinese have broad minded in business.
- 18. STRATEGIES TOKYO EUROPEAN HK DISNEYLAND DISNEYLAND DISNEYLAND TECHNOLOGY •Veryup-to-date •Very up-to-date •Very up-to-date with technology with technology with technology advancement. advancement. advancement.
- 19. STRATEGIES TOKYO EUROPEAN HK DISNEYLAND DISNEYLAND DISNEYLAND •Avery strict labor law enforce. LEGAL •They protect both employer and employee. •No flexibility or •HK government negotiation in regulations must terms of work. be the fundamental •Employee are understanding. not allows to dismiss easily •Minimize all the during working problems time. between parties.
- 20. STRATEGIES TOKYO EUROPEAN HK DISNEYLAND DISNEYLAND DISNEYLAND *Located at Urayasu, Chiba : delta of the Edo River. •High consideration on safety issues. ENVIRONMENT •The management make sure all the facilities provided comply with the safety standards. *Located at Marne La Valle, France : a •Function as new town in the gateway to China eastern suburbs of Mainland. Paris. •High consideration on safety issues. •High consideration on safety issues. •The management make sure all the facilities provided comply with the safety standards. •The management make sure all the facilities provided comply with the safety standards.
- 22. WHY NEW STRATEGY NEEDSTO BE IMPLEMENT IN HONG KONG DISNEYLAND?
- 23. 1. Hong Kongpopulation growth.
- 24. 2. Local Adaptation Crossculture adaptability is really important to the new business operations, by doing this, the company will earn benefits such as: 1. Easily accepted by local people 2. Gaining positive support by local authority 3. Manage to operate in good business environment.
- 25. 3. Right Timing 2005:Hong Kong economy in a very healthy and stable condition
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- 27. 1 2 3 • Demographics factors:very important to create business opportunity and well operated in new country/place. • New strategy need to be imply based on different business operations. • Well verse with local cultures will give more benefit for global expansion.