Sentara Norfolk General Hospital aims to expand its emergency department to meet growing demand. A strategic plan will assess the impact, provide an implementation plan, and establish communication and evaluation strategies. The plan will use a SWOT analysis to assess the project's impact on internal and external factors. It will determine resources, costs, and financial benefits needed. Goals and milestones will track progress, and stakeholder satisfaction will be evaluated. The communication plan will keep people informed of results and progress through implementation. The strategic plan outlines the assessment, implementation, communication, and evaluation required for the expansion project's success.

1. EXPANSION FOR SENTARA NORFOLK GENERAL HOSPITAL: EXPANDING
THE
EXPANSION FOR SENTARA NORFOLK GENERAL HOSPITAL: EXPANDING THE EMERGENCY
DEPARTMENT Phase I—Introduction: In this section, you will give background on your
organization, introduce the project that precipitates the strategic plan, and explain what
your assessment tools and approach will be. Your introduction should include the following:
A. The mission, vision, value statements, structure, and current community position of the
organizationB. The project topic that is the focus of the strategic plan, including the goal(s)
of this projectOverview: In this milestone, you will submit the assessment analysis of your
project on the organization. Specifically, the following critical elements must be addressed:I.
Phase I—Assessment: In this section, you will explain your assessment tools and approach.
Your assessment should include the following: A. An appropriate analysis tool to assess the
impact of your project on your organizationB. The effect of internal and external factors on
the feasibility and development of the projectC. An assessment of the financial impact of the
initiative, including any necessary capital expenditures, necessary fundraising, or potential
financial benefits that may result from the initiative.D. An evaluation of additional resources
needed to effectively implement the initiative, including staffing, equipment, technology
needs, and so forthPhase II—Implementation A. Implementation Plan: Provide a
comprehensive plan for implementation that includes the following: i. Target area or
intended population and established goalsii. The timeline and implementation milestones of
the initiativeiii. Financial impact of the initiative, including any necessary capital
expenditures, necessary fundraising, or potential financial benefitsiv. Resources needed to
effectively implement the initiative, including staffing, equipment, technology needs, and so
forthv. Compliance with all federal and state regulations relevant to the proposed planvi.
Potential ethical challenges and formulated plans for monitoring behavior, practices,
procedures, and so forth Specifically, the following critical elements must be addressed:II.
Phase II—Communication Plan A. Communication and Management Strategy: Your total
communication plan should address the strategies and practices you will employ to
communicate to the proper stakeholders at the proper times. In this section, you should
detail your comprehensive approach for how you will communicate this change and its
impact, how you will keep people informed of the project’s progress, and how you will keep
people informed of the project’s ongoing results. III. Phase III—Evaluation Strategy: This
plan for managing and measuring progress and success of your initiative should include the

2. following: A. A discussion of the specific goals and milestones of implementation of the
initiative. Lay out your goals in a clear, obtainable fashion to ensure that progress
milestones are clear, reasonable, and consistent.B. Specific definitions of measures of
progress toward obtaining the intended goals and a description of the tools that you would
use to measure progress. What strategies will be used to measure success, and how will
adjustments be made should progress toward these goals fall short or change?C. How do
you intend to collect and analyze information to ascertain stakeholder satisfaction with the
initiative? What information will be looked at, and who are the stakeholders that will be
considered?Guidelines for Submission: Your Strategic Plan will be submitted in the form of
a presentation. You may use any media to prepare the visuals for your presentation, such as
PowerPoint or prezi. You also have the ability to submit presentation speaker notes in place
of audio recording, if approved by your instructor. Your Professional Reflection should be
submitted in the form of a well-crafted, reflective essay, most likely consisting of 3 pages.
For both submission artifacts, you should properly cite research and references in
discipline-appropriate format.The “Possible Indicators of Success” are examples for you and
the instructor of the types of concepts to look for to demonstrate proficiency. They are
neither exhaustive nor prescriptive, and should be used as guides for illustrating how your
capstone embodies the outcome. You must show proficiency in all six (6) outcomes to be
successful in the capstone course.Expert Solution PreviewIntroduction:As a medical
professor in charge of creating assignments and answers for medical college students, I
have been tasked with designing a strategic plan for the expansion of Sentara Norfolk
General Hospital’s Emergency Department. The purpose of this strategic plan is to assess
the impact of the project on the organization and provide a comprehensive plan for
implementation, communication, and evaluation strategy.I. Phase I – Assessment:A.
Analysis Tool:To assess the impact of the project on Sentara Norfolk General Hospital, we
will be using a SWOT analysis tool. This tool will help us identify the hospital’s strengths,
weaknesses, opportunities, and threats concerning the Emergency Department expansion
project.B. Effects of Internal and External Factors:Internal factors such as the hospital’s
budget, staffing, and resources will affect the feasibility and development of the project.
External factors such as competition, political climate, and regulatory requirements will
also impact the project’s success.C. Financial Impact:An assessment of the financial impact
of the initiative will be conducted to determine the necessary capital expenditures,
necessary fundraising, or potential financial benefits that may result from the initiative.D.
Additional Resources:To effectively implement the initiative, we will evaluate the need for
additional resources such as staffing, equipment, technology needs, and so forth.II. Phase II
– Implementation:A. Implementation Plan:1. Target Area or Intended Population:The target
area for the Emergency Department expansion project is the city of Norfolk, Virginia.2.
Established Goals:The primary goal of this project is to increase the capacity of the
Emergency Department to meet the growing demand for emergency services in the city of
Norfolk.3. Timeline and Implementation Milestones:The timeline for the implementation of
the initiative will be determined based on the availability of resources and other external
factors. Implementation milestones will be established to track progress and ensure that the
project stays on track.4. Financial Impact:An assessment of the financial impact of the

3. initiative will be conducted to determine the necessary capital expenditures, necessary
fundraising, or potential financial benefits that may result from the initiative.5.
Resources:To effectively implement the initiative, resources such as staffing, equipment,
technology needs, and so forth will be evaluated.6. Compliance:All federal and state
regulations relevant to the proposed plan will be adhered to.7. Potential Ethical
Challenges:Potential ethical challenges will be identified, and plans will be formulated for
monitoring behavior, practices, procedures, and so forth.III. Phase III – Evaluation:A. Goals
and Milestones:Specific goals and milestones for implementing the initiative will be
outlined in a clear, obtainable fashion to ensure that progress milestones are clear,
reasonable, and consistent.B. Measures of Progress:Specific definitions of measures of
progress toward obtaining the intended goals will be identified. A description of the tools
that will be used to measure progress will also be provided. Strategies that will be used to
measure success, and how adjustments will be made should progress toward these goals
fall short or change.C. Stakeholder Satisfaction:Information relating to stakeholder
satisfaction will be collected and analyzed to ascertain their satisfaction with the
initiative.IV. Phase IV – Communication Plan:A. Communication and Management Strategy:A
total communication plan will be developed to address the strategies and practices that will
be employed to communicate the change’s impact. The approach’s comprehensiveness will
be detailed in terms of keeping people informed of the project’s progress and ongoing
results.Conclusion:The success of the Emergency Department expansion project at Sentara
Norfolk General Hospital will be based on the strategic plan developed in this assessment.
The plan outlines the assessment tools and approach used to determine the feasibility of the
project along with the implementation, communication, and evaluation strategies that must
be put in place to ensure its success.#EXPANSION #SENTARA #NORFOLK #GENERAL
#HOSPITAL #EXPANDING