Green Business Screening 101: How to Earn the Green America Seal of Approval
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Some of you may have heard about our business screening process, but don't know how to get started. Others may have started the process, but can't quite seem to finish. Now is the time to submit your application if you want to be eligible for a listing in the 2011 National Green Pages. The deadline for consideration in our signature publication is May 14th, 2010. Don't fret -- we'll help you do it through this "Screening 101" conversation with our Senior Researcher and Screening Director. They will walk you through the application, offer the Top 5 helpful hints, and answer your burning questions.
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Screening 101
There's no better way to reach your target audience than to be featured in the National Green Pages™. This webinar offers a guided tour to learn how to apply for the Seal of Approval and get listed.
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This document analyzes Patagonia, Inc. and its unique culture and business practices. It discusses Patagonia's conservationist mission statement and objective to earn profits in order to fund environmental initiatives, rather than maximize shareholder wealth. It also describes Patagonia's transparent and employee-oriented culture, including benefits like paid parental leave. The document evaluates Patagonia's "Workbook Process" budgeting system, recommending continued use but with senior manager oversight of meetings and division manager reports to improve accountability.
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As producer of outdoor cloth Patagonia considers the environment as their most important stakeholder in their decision-making. Their environmental efforts go far beyond required law and impose extra costs on their customers. As to basic economic logic providing environmental quality beyond required law will put a company in a competitive disadvantage.
Patagonia’s vision is environmental conservation and restoration. They consider their purpose of being in building the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis. Patagonia wants to compete in the market by pursuing an environmental differentiation strategy.
Patagonia’s key tactics in providing value for their stakeholders are summarized under the so-called ‘Product Lifecycle Initiative’. This initiative is a holistic commitment to lengthen the product lifecycle and reduce landfill waste. Those tactics can be categorized into what Patagonia refers to as: Reduce, repair, reuse and recycle. To reduce their customers consumption Patagonia heavily invests into R&D to produce the most durable garments. In addition, they only use organic and recycled garments to reduce the footprint of their products. Patagonia offers a free repair service for all of their products for the whole product life. Furthermore, they offer a second market where consumers can resell their used products. Patagonia encourages their customers to return Patagonia products instead of throwing them away so that they can recycle them correctly.
Patagonia provides a lot of value to the environment. This value needs to be captured via the consumers. Hence, the environmental quality they provide needs to find a willingness to pay among the customers. Some, but few people buy Patagonia products for altruistic reasons because they know that buying Patagonia products will do good to the environment. Patagonia bundles the public good of environmental quality, which is difficult to charge the customer for, with the private good being product quality. They do this by constantly communicating environment friendliness together with quality. Hence, consumer value environmental friendliness for the implicit quality Patagonia offers. Another aspect to buy their products is environmental prestige. Most importantly, however, environmentalism resonates with their customer values as Patagonia’s customers, as buyers of outdoor wear, usually love the nature. The fact that environmentalism is deeply integrated into their business model makes their engagement credible and difficult to imitate by competitors.
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Patagonia’s vision is environmental conservation and restoration. They consider their purpose of being in building the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis. Patagonia wants to compete in the market by pursuing an environmental differentiation strategy.
Patagonia’s key tactics in providing value for their stakeholders are summarized under the so-called ‘Product Lifecycle Initiative’. This initiative is a holistic commitment to lengthen the product lifecycle and reduce landfill waste. Those tactics can be categorized into what Patagonia refers to as: Reduce, repair, reuse and recycle. To reduce their customers consumption Patagonia heavily invests into R&D to produce the most durable garments. In addition, they only use organic and recycled garments to reduce the footprint of their products. Patagonia offers a free repair service for all of their products for the whole product life. Furthermore, they offer a second market where consumers can resell their used products. Patagonia encourages their customers to return Patagonia products instead of throwing them away so that they can recycle them correctly.
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This is a presentation my group put together for our Strategic CSR class. We were assigned the task of recommending a Sustainability Strategy that fit within the core business strategy of our our selected business.
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PART#4Put section 2 & 3 into ACTIONS! · How are we going to ac.docx
PART#4
Put section 2 & 3 into ACTIONS!
· How are we going to accomplish these things
· What methods, practices, policies and logistical features would we include in our “forum” to ensure these things are being followed by our partners and people using our forum/resource???
· ex.) Reward systems for following regulations, committees, maintenance checks. etc
NOTE: This template is inspired by the CauxRT General Principles. It is a tool for CSR Planning & Documentation 1) to create conditions for stakeholders to work together and live in society to advance the common good. - They are guidelines for enabling cooperation and mutual prosperity to coexist non-conflictually with healthy and fair competition, and 2) to value each person as an end, not simply as a mean to the fulfillment of its, or its owners, purposes, or even as a reason to coerce or otherwise force an individual to accede to a majority in any circumstance.
Identify
1) CSR Issues
2) Suggest Communication Mode (USE: MS/Mission, VA/Values, VS/Vision, CE/Code of Ethics, CBC/Code of Business Conduct, SC/Supply Chain Standards, SupplierGML/General Manager's Annual Letter to Stakeholders, Any Other deemed appropriate) and
3) Structural Implications - Commitees, budgets, staff resources needed for each.
Principle 1 - RESPECT STAKEHOLDERS BEYOND SHAREHOLDERS
1. Customers
2. Employees
3. Shareholders
4. Suppliers
5. Competitors
6. Communities
1) CSR Issues
2) Suggest Communication Mode
3) Structural Implications - Committees, BofD Responsibilties, Outreach, etc.
Principle 2 – CONTRIBUTE TO ECONOMIC, SOCIAL AND ENVIRONMENTAL DEVELOPMENT
1. Customers
2. Employees
3. Shareholders
4. Suppliers
5. Competitors
6. Communities
1) CSR Issues
2) Suggest Communication Mode
3) Structural Implications - Committees, BofD Responsibilties, Outreach, etc.
Principle 3 – BUILD TRUST BY GOING BEYOND THE LETTER OF THE LAW
1. Customers
2. Employees
3. Shareholders
4. Suppliers
5. Competitors
6. Communities
1) CSR Issues
Follow all laws, and be honest with consumer, do not be fraudulent.
Pay salaries to employees accordingly and fairly. Do not offshore work.
Disclose reports detailing the companies issues and finances. Do not lie on the reports
Follow all contracts with suppliers and do not shortchange them.
No Price fixing, or setting artificially high prices due to monopoly status
2) Suggest Communication Mode
3) Structural Implications - Committees, BofD Responsibilties, Outreach, etc.
Principle 4 – RESPECT RULES AND CONVENTIONS
1. Customers
2. Employees
3. Shareholders
4. Suppliers
5. Competitors
6. Communities
1) CSR Issues
2) Suggest Communication Mode
3) Structural Implications - Committees, BofD Responsibilties, Outreach, etc.
Principle 5 – SUPPORT RESPONSIBLE GLOBALISATION
1. Customers
2. Employees
3. Shareholders
4. Suppliers
5. Competitors
6. Communities
1) CSR Issues
2) Suggest Communi.
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The document discusses the formation of a Green & Sustainable Business Work Group to develop a sustainability initiative for local businesses. The Work Group found that becoming more environmentally friendly provides benefits like attracting new customers and employees, increased innovation and opportunities. The Work Group recommends the Chamber implement a green business recognition program, advocate for sustainability, and promote green community and economic development.
Business plan g8 apk friday
The business plan is for a company called Syarikat Suria S that seeks to generate and market ideas to improve businesses' environmental, social and community involvement aspects. The company aims to provide business models that sustain businesses while expanding them to meet environmental demands and increase social/community contributions. The ideal customers are business owners who can directly impact environmental, social and community needs. The company stands out by tailoring solutions to suit each community's unique needs. The plan outlines the company's vision, organizational structure, marketing strategy, financial projections, and compliance with ethical and social responsibility standards.
Conscious Marketing Slideshow
A PowerPoint created by Lilly Johnson for Foundations of Marketing at Sinclair Community College. This presentation is about the components and implementation of conscious and ethical marketing in the business world and its impacts on stakeholders.
GreenGain June Webinar
Take a tour of GreenGain, the online green business certification assessment and sustainability tool from Green America's Green Business Network.
A/E/C Marketing: How to Market Green When Everyone Else Is
This seminar was presented to the Society of Professional Services Marketing (SMPS) Maryland on February 9, 2011.
Today’s business success requires that organizations demonstrate their environmental commitment and social purpose, engaging internal and external stakeholders in a meaningful and relevant way. So it is imperative for A/E/C firms to market their environmental and social initiatives – to help create differentiation and gain competitive advantage in the increasingly crowded “green” marketplace.
While in the past many A/E/C firms relied on the number of LEED-certified projects or LEED APs to get ahead, most firms today have LEED-certified projects in their portfolio and LEED APs on staff — A/E/C marketers need to move their message beyond LEED to remain competitive.
Corp sustainabilityreportgbestpracticeswpf1012
This document provides best practices for medium and small enterprises to develop an authentic and transparent corporate sustainability report. It explains that sustainability reporting has become important for businesses of all sizes to communicate their environmental and social impacts to consumers and large corporate partners. The document recommends that companies evaluate their operations, reduce energy usage, select sustainable suppliers, improve their local community, plan communication strategies, leverage strengths and manage weaknesses. Following these best practices can help companies establish credibility and derive benefits like increased customer loyalty, profit, and competitiveness.
PART#4Put section 2 & 3 into ACTIONS! · How are we going to ac.docx
PART#4
Put section 2 & 3 into ACTIONS!
· How are we going to accomplish these things
· What methods, practices, policies and logistical features would we include in our “forum” to ensure these things are being followed by our partners and people using our forum/resource???
· ex.) Reward systems for following regulations, committees, maintenance checks. etc
NOTE: This template is inspired by the CauxRT General Principles. It is a tool for CSR Planning & Documentation 1) to create conditions for stakeholders to work together and live in society to advance the common good. - They are guidelines for enabling cooperation and mutual prosperity to coexist non-conflictually with healthy and fair competition, and 2) to value each person as an end, not simply as a mean to the fulfillment of its, or its owners, purposes, or even as a reason to coerce or otherwise force an individual to accede to a majority in any circumstance.
Identify
1) CSR Issues
2) Suggest Communication Mode (USE: MS/Mission, VA/Values, VS/Vision, CE/Code of Ethics, CBC/Code of Business Conduct, SC/Supply Chain Standards, SupplierGML/General Manager's Annual Letter to Stakeholders, Any Other deemed appropriate) and
3) Structural Implications - Commitees, budgets, staff resources needed for each.
Principle 1 - RESPECT STAKEHOLDERS BEYOND SHAREHOLDERS
1. Customers
2. Employees
3. Shareholders
4. Suppliers
5. Competitors
6. Communities
1) CSR Issues
2) Suggest Communication Mode
3) Structural Implications - Committees, BofD Responsibilties, Outreach, etc.
Principle 2 – CONTRIBUTE TO ECONOMIC, SOCIAL AND ENVIRONMENTAL DEVELOPMENT
1. Customers
2. Employees
3. Shareholders
4. Suppliers
5. Competitors
6. Communities
1) CSR Issues
2) Suggest Communication Mode
3) Structural Implications - Committees, BofD Responsibilties, Outreach, etc.
Principle 3 – BUILD TRUST BY GOING BEYOND THE LETTER OF THE LAW
1. Customers
2. Employees
3. Shareholders
4. Suppliers
5. Competitors
6. Communities
1) CSR Issues
Follow all laws, and be honest with consumer, do not be fraudulent.
Pay salaries to employees accordingly and fairly. Do not offshore work.
Disclose reports detailing the companies issues and finances. Do not lie on the reports
Follow all contracts with suppliers and do not shortchange them.
No Price fixing, or setting artificially high prices due to monopoly status
2) Suggest Communication Mode
3) Structural Implications - Committees, BofD Responsibilties, Outreach, etc.
Principle 4 – RESPECT RULES AND CONVENTIONS
1. Customers
2. Employees
3. Shareholders
4. Suppliers
5. Competitors
6. Communities
1) CSR Issues
2) Suggest Communication Mode
3) Structural Implications - Committees, BofD Responsibilties, Outreach, etc.
Principle 5 – SUPPORT RESPONSIBLE GLOBALISATION
1. Customers
2. Employees
3. Shareholders
4. Suppliers
5. Competitors
6. Communities
1) CSR Issues
2) Suggest Communi.
Business-Sustainable-Roadmap-FINAL-2
The document outlines a roadmap for businesses to progress on their sustainability journey through 5 destinations: Commitment, Implementation, Embedding Sustainability, Value Creation, and Sustainable Enterprise. Each destination represents increased sustainability performance and leadership. The roadmap provides guidance on key themes like engagement, environmental footprint, innovation, and management systems to help businesses evaluate their current position and identify next steps to advance.
Organizational Objectives
The document discusses organizational objectives and how they function to control, motivate, and direct a business. It explains that objectives can be set at different levels and should meet the SMART criteria. The relationship between aims, objectives, strategies, and tactics is explored. Common strategic objectives like profit maximization and growth are outlined. The importance of ethics, corporate social responsibility, and social/environmental auditing are also summarized.
Five benefits of becoming a sustainable print shop
There are five main benefits to becoming a sustainable print shop: 1) It can help attract, retain, and motivate employees, especially millennials who want to work for socially responsible companies; 2) It can help win more customers, as many companies now require sustainability commitments from their suppliers; 3) It can save money over the long run through reduced energy and material costs; 4) It can reduce healthcare costs and safety issues; and 5) It can help attract investors who increasingly seek sustainable investment opportunities. Print shops can work towards sustainability through practices like recycling, energy efficiency, waste reduction, and certification programs like the Sustainable Green Partnership.
GBB-Sustainability-Certification-GUIDE-2022-1.pdf
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Credibility in Green Business Certification - What to Look For?!
This document summarizes the key elements of the Green Business Bureau's (GBB) green business certification program. The GBB certification aims to provide transparency, develop credible standards, drive measurable environmental improvements, include third-party audits and verification, offer tools and support to members, require regular re-qualification audits, and establish industry-relevant standards. The certification also aims to provide visibility and recognition to member businesses through marketing and partnerships with other organizations.
corporate image & agency brief
This document contains a presentation on corporate image and social media campaign planning for Hayleys PLC. It discusses the importance of corporate image, provides an overview of Hayleys' operations and achievements. It then outlines a proposed social media campaign for Hayleys' purification sector to position it as a global leader. Key stakeholders are identified and communication objectives are set for each. Methods for assessing the effectiveness of the campaign using analytics are also presented. The document concludes by providing suggestions for developing an advertising agency brief to further enhance Hayleys' corporate reputation.
Ethics and Social Responsibility in Marketing Strategy 8C .docx
Ethics and Social Responsibility in Marketing Strategy
8
C H A P T E R
© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Grown in importance recently due to firms having problems in these areas
Have become necessities due to:
Stakeholder demands (especially customers)
Ethical issues can become legal issues
Improve marketing performance and profits
Are important to the development of marketing strategy
Ethics and Social Responsibility in Marketing Strategy
2
© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Why is marketing ethics a strategic consideration in organizational decisions? Who is most important in managing marketing ethics: the individual or the firm’s leadership? Explain your answer.
3
© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Social Responsibility
A broad concept that relates to an organization’s obligation to maximize its positive impact on society while minimizing its negative impact
Marketing Ethics
Principles and standards that define acceptable marketing conduct as determined by the public, government regulators, private interest groups, competitors, and the firm itself
Social Responsibility and
Marketing Ethics
4
© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
The Pyramid of Corporate Social Responsibility (Exhibit 8.1)
5
© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Economic responsibility of making a profit
Legal responsibility of obeying laws and regulations
Ethical responsibility to uphold principals and standards
Philanthropic responsibility to increase the firm’s positive impact on society
Dimensions of Social Responsibility
6
© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Programs designed to protect and preserve the natural environment
Eco-friendly business practices
Waste reduction
Reduction in greenhouse gas emissions
LEED building certification
Green sourcing
Green Marketing
Creating customer relationships while also enhancing the natural environment
Greenwashing – misleading consumers about the eco-friendly nature of products
Sustainability
7
© 2014 Ceng ...
FIGURE 8-10Ethics and Social Responsibility in Marke.docx
FIGURE 8-10
Ethics and Social Responsibility in Marketing Strategy
8
C H A P T E R
© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Grown in importance recently due to firms having problems in these areas
Have become necessities due to:
Stakeholder demands (especially customers)
Ethical issues can become legal issues
Improve marketing performance and profits
Are important to the development of marketing strategy
Ethics and Social Responsibility in Marketing Strategy
2
© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Why is marketing ethics a strategic consideration in organizational decisions? Who is most important in managing marketing ethics: the individual or the firm’s leadership? Explain your answer.
3
© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Social Responsibility
A broad concept that relates to an organization’s obligation to maximize its positive impact on society while minimizing its negative impact
Marketing Ethics
Principles and standards that define acceptable marketing conduct as determined by the public, government regulators, private interest groups, competitors, and the firm itself
Social Responsibility and
Marketing Ethics
4
© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
The Pyramid of Corporate Social Responsibility (Exhibit 8.1)
5
© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Economic responsibility of making a profit
Legal responsibility of obeying laws and regulations
Ethical responsibility to uphold principals and standards
Philanthropic responsibility to increase the firm’s positive impact on society
Dimensions of Social Responsibility
6
© 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Programs designed to protect and preserve the natural environment
Eco-friendly business practices
Waste reduction
Reduction in greenhouse gas emissions
LEED building certification
Green sourcing
Green Marketing
Creating customer relationships while also enhancing the natural environment
Greenwashing – misleading consumers about the eco-friendly nature of products
Sustainability ...
Chapter10 review
The document discusses establishing and maintaining an ethical corporate culture. It recommends that companies 1) establish a code of ethics, 2) provide extensive training on the code, 3) hire an ethics officer, 4) celebrate ethical behavior, 5) promote the commitment to ethics, and 6) continuously monitor the culture as the company grows. It also discusses making ethics policies proactive rather than reactive and becoming a transparent organization with integrity.
Maureen hart, gcc 2017
This document discusses sustainability professional certification. It provides background on why certification is needed, what skills are required of sustainability professionals, and an overview of the certification process and levels offered by the International Society of Sustainability Professionals (ISSP). Key points include:
- Certification brings cohesion to the field, provides evidence of competency, and assurance of skills for employers.
- The ISSP certifies professionals who spend 25%+ of their time on sustainability. Required skills include strategic planning, systems thinking, communication.
- ISSP offers two certification levels - Associate and Certified Professional - requiring exams, experience, and ongoing training. Over 400 have achieved Associate level so far.
GreenGain March Webinar
Take a tour of GreenGain, the online green business certification assessment and sustainability tool from Green America's Green Business Network.
Aligning Promise with Practice
The document discusses how companies can align their sustainability practices with their corporate reputation through authentic and transparent communication. It provides examples of how companies can develop credible sustainability strategies by understanding stakeholders, integrating green initiatives with their brand, and engaging employees, customers and partners in sustainability efforts. The document also warns against "greenwashing" and provides tips for effective communication of sustainability practices and impacts.
Mba i mm-1 u-5.2 ethics & csr
Nike faced criticism for sweatshop labor and poor working conditions at its overseas factories. It responded by implementing an ethical code of conduct, commissioning an independent study of its factories, creating a social responsibility department, and donating money to charity. The document discusses various criticisms of marketing practices such as deceptive advertising, high-pressure sales tactics, producing unsafe products, and neglecting disadvantaged consumers. It also covers topics like environmental sustainability, corporate social responsibility, and businesses' responsibilities to society.
Similar to Green Business Screening 101: How to Earn the Green America Seal of Approval (20)
Ocala/Marion County Chamber Green & Sustainable Workgroup
Ocala/Marion County Chamber Green & Sustainable Workgroup
A/E/C Marketing: How to Market Green When Everyone Else Is
A/E/C Marketing: How to Market Green When Everyone Else Is
PART#4Put section 2 & 3 into ACTIONS! · How are we going to ac.docx
PART#4Put section 2 & 3 into ACTIONS! · How are we going to ac.docx
Five benefits of becoming a sustainable print shop
Five benefits of becoming a sustainable print shop
Credibility in Green Business Certification - What to Look For?!
Credibility in Green Business Certification - What to Look For?!
Ethics and Social Responsibility in Marketing Strategy 8C .docx
Ethics and Social Responsibility in Marketing Strategy 8C .docx
FIGURE 8-10Ethics and Social Responsibility in Marke.docx
FIGURE 8-10Ethics and Social Responsibility in Marke.docx
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- 2. Introducing Rebecca Shaloff, Screening Director Tish Kashani, Senior Researcher
- 4. Green America’s Green Business & Green Economy Programs: Green Business Network Business Seal Of Approval National Green Pages Green Festivals Green Business Conferences Business Advertising Guides Consumer and Investor Outreach Corporate Responsibility Programs
- 29. Thank You. 1612 K St., NW, Suite 600 Washington, D.C. 20006 202-872-5330 www.GreenBusinessNetwork.org www.facebook.com/greenbusinessnetwork www.twitter.com/greenbizconf
Editor's Notes
- 120,000 individual members/2.5 million web visitors