The key to optimizing revenue is to keep sales, marketing and customer success teams aligned to customer journeys. And yet, journeys are not static. Keeping all teams aligned to revenue cycles means staying on top of constantly shifting customer expectations and behaviors. And CX expectations begin well before - and continue long after - the point of purchase! In this session, join award-winning CX strategy expert and author Christine Crandell to learn how to spot and use key customer micro-moments to keep your Revenue Ops model always at peak performance. And how to use journey maps to optimize your go-to-market model for truly differentiated customer experiences that result in faster revenue cycles.