Download to read offline
![e&treeWidth=0&csi=306910&docNo=6
Camps & clinics. (n.d.). Retrieved from
http://www.lagalaxy.com/camps
Davis, S. (2007, July 22). Beckham debut a surreal night for
mls. Retrieved from
http://espnfc.com/news/story?id=447198&cc=5901
Eisenmenger, L. E. (2012, March 22). La galaxy sign mls record
$44 million sponsorship deal with herbalife. Retrieved from
http://www.examiner.com/article/la-galaxy-sign-mls-record-44-
million-sponsorship-deal-with-herbalife
Grossman, B. (2007, January 15). Tv scores with beckham deal.
Retrieved from
http://web.ebscohost.com.oclc.fullsail.edu:81/ehost/pdfviewer/[
email protected]&vid=2&hid=1
Hakala, J. (2011, June 11). With eyes on detroit, silverdome
owners submit major league soccer expansion bid. Retrieved
from
http://www.mlive.com/soccer/index.ssf/2011/06/with_eyes_on_
detroit_silverdome_owners_submit_mls_expansion_bid.html
Kenney, P. (2013, May 06). Mls's top 20 highest-paid player.
Retrieved from
http://www.socceramerica.com/article/51524/mlss-top-20-
highest-paid-players.html
Lagalaxy.com review. (2013, September 24). Retrieved from
http://soccergenesis.com/lagalaxy-review/
La galaxy and herbalife announce record 10-year extension.
(2012, March 16). Retrieved from
http://www.lagalaxy.com/news/2012/03/la-galaxy-and-](https://image.slidesharecdn.com/expandedusecasedescriptionactorscustomerregisterweb-221031070219-11c12e0d/75/Expanded-Use-Case-DescriptionActorsCustomerRegisterWeb-docx-18-2048.jpg)
![herbalife-announce-record-10-year-extension
La galaxy and time warner cable sports reach 10-year agreement
to televise galaxy games. (2011, NOVEMBER 18). Retrieved
from http://www.lagalaxy.com/news/2011/11/la-galaxy-and-
time-warner-cable-sports-reach-10-year-agreement-televise-
galaxy-games
La galaxy local television schedule and broadcast teams set for
2012. (2012, March 08). Retrieved from
http://www.lagalaxy.com/news/2012/03/la-galaxy-local-
television-schedule-and-broadcast-teams-set-2012
Los angeles galaxy current salaries. (n.d.). Retrieved from
http://www.spotrac.com/mls/los-angeles-galaxy/
Morgan, L. (2010, March 4). Galaxy to hold open player
tryouts. Retrieved from
http://www.lagalaxy.com/news/2010/03/galaxy-hold-open-
player-tryouts
Partners. (n.d.). Retrieved from
http://www.lagalaxy.com/club/partners
Peltz, J. (2013, June 01). galax'ys home stadium in carson now
named stubhub center. Retrieved from
http://articles.latimes.com/2013/jun/01/sports/la-sp-sn-galaxy-
stubhub-center-20130601
Scarborough Sports Marketing. (n.d.). Retrieved from
http://www.sportsbusinessdaily.com/Daily/Issues/2010/06/Issue
-185/The-Back-Of-The-Book/Fan-Demographics-Among-Major-
North-American-Sports-Leagues.aspx
Schultt. (2013, October 17). [Web log message]. Retrieved from
http://mlsattendance.blogspot.ca/2013/10/2013-final-attendance-
update.html](https://image.slidesharecdn.com/expandedusecasedescriptionactorscustomerregisterweb-221031070219-11c12e0d/75/Expanded-Use-Case-DescriptionActorsCustomerRegisterWeb-docx-19-2048.jpg)
![Contact: [email protected]
Naomi Whiteside is very passionate about the marginalised
groups in society because of her own humble beginnings.
Getting products out to the community at no cost or at least at
low cost for people to learn about computing and the Internet of
Things has been her goal for the last 3 years.
Her goals for the proposed system are:
· The system needs to support her company in creating low cost
products enabling people/schools to have access to new
technology. Her current focus is on virtual and augmented
reality tools.
· The current website needs to be a catalyst for building a safe
community environment where inventors and users share ideas.
· Although she still wants to turn around a profit and sales does
matter to her, she has been keen to give out loyalty discounts to
returning customers.
Yee Ling (Database and Accounts Manager - DAM):
Contact: [email protected]
Yee Ling used to work for PWC (Price Waterhouse and
Coopers) as a senior auditor and has recently been appointed to
look after the accounting side of the business. This includes
being the local database administrator. She is profit oriented
and is concerned about budget overruns for new projects. She is
currently concerned that there is no credit check within the
current revenue process. Her motto is “let’s be charitable only if
we can afford it”. She believes that a customer’s credit needs to
be validated first before a new customer can order a product.
Vince Bruno (Principal Hardware Engineering Manager -
PHEM):
Contact: [email protected]
Vince was part of Ulf’s engineering group that designed the
actual UDöb chip. He is currently based in Australia and](https://image.slidesharecdn.com/expandedusecasedescriptionactorscustomerregisterweb-221031070219-11c12e0d/75/Expanded-Use-Case-DescriptionActorsCustomerRegisterWeb-docx-29-2048.jpg)
![through online collaboration with the Swedish team has
continued to develop the UDöb chip. Vince and his team of
engineers have embarked on evaluating and selecting the best
user ideas. If there was to be a new information system he
would like it to support his team to bring the best user ideas to
life, as real products and as product packages ready for sale.
Ian Storey (Principal Sofware Engineer - PSE):
Contact: [email protected]
Has only recently come onboard and is enthusiastic of the new
tools as he spends a lot of time at local high schools promoting
the fun of coding and robotics. He believes in a cashless society
and thus, believes having an app is top priority for his company
to allow all transactions to be done online. However, most of
his time has been enhancing their programming tool and
increasing the tool’s libraries, and thus has no time himself to
develop this app. He also believes that everything should be
open-source and thus, has just put forward his proposal to
Fredrik and Ulf from the Swedish guild to make the UDöb
source code open-source. He believes a website should allow
the sharing of ideas and code from people using the UDöb
programming tool to build applications.
Paul Mercieca (Communications and Information Manager -
CIM)
Contact: [email protected]
Paul’s main focus is to gather and manage information about the
profiles of their customers and purchasing trends thus, he is
keen to see the new system support his information management
needs. He is often the data analyst for both Naomi and Ulf’s
strategic plans. Paul is a librarian by trade and has a
background in business analytics, and at the moment does not
believe he has any effective tools to analyse the information
gathered concerning the business. He also does a lot of
promotion work for the company as a side role and is often
abroad. He sometimes acts as a liaison among the Swedish,](https://image.slidesharecdn.com/expandedusecasedescriptionactorscustomerregisterweb-221031070219-11c12e0d/75/Expanded-Use-Case-DescriptionActorsCustomerRegisterWeb-docx-30-2048.jpg)
![South East Asian, and Australian Guilds.
Konrad Peszynski (Events Manager - EM)
Contact: [email protected]
Konrad joined the Australian guild recently and his job is to
create awareness for the company’s products and expertise.
Over the past year he has organized product expos called
“Raids” in Melbourne, Sydney, Perth, Linkoping, Gothenburg,
and Stockholm. Each “Raid” consists of workshops, product
stands, keynote speakers, and seminars. Competitions are also
held at these “Raids”, such as the Robot territory Wars (RTWs)
where teams around the world bring their group of robots to
battle for territory within a battleground set (a world created
by AM-Udöb engineers). Konrad’s main concern is that the
more traditional methods of tv advertisements, magazine posts,
flyers are costly and have limited reach. He would like the new
website or app to communicate his events, and to have a
stronger social-media presence.
Ian Searle (Project Manager - PM)
Contact: [email protected]
Ian’s primary task is to ensure projects are continued within
cost and time budgets. He has monthly skype meetings with
both Naomi and Ulf to report on progress of all of AM-Udöb’s
projects. He has a team of Scrum leaders that report to him
weekly. Thus, he would like the system to be able help generate
project progress reports when he needs to discuss things with
the executive directors. In addition, he would like the new
system to consider security issues and to filter out initial project
ideas before they get to selection by Vince and his team.
Arthur Adamopoulos (Quality Control Manager - QCM)
Contact: [email protected]
Arthur leads a team of “Pillagers”. A “Pillager” is an engineer
that takes hold of a product – hardware or software and
rigorously pulls it apart and tests it under the company’s own
comprehensive testing scheme. Apart from the normal tests run](https://image.slidesharecdn.com/expandedusecasedescriptionactorscustomerregisterweb-221031070219-11c12e0d/75/Expanded-Use-Case-DescriptionActorsCustomerRegisterWeb-docx-31-2048.jpg)
![on hardware and software, AM-Udöb’s chips were also created
to withstand some physical pressures. Therefore, for hardware
products testing also includes physical testing for durability,
water-resistance, fire-resistance, etc. Software testing includes
hacking thresholds and code-flexibility (ability to link to other
visual programming tools). Often Arthur’s job is to
troubleshoot new designs and also recommend alterations to
products. A product is only approved for release once it has
gone through Arthur’s “Pillaging” process and gained his seal
of approval.
Pradip Sarkar (Quality Control Liaison - QCL)
Contact: [email protected]
Pradip is part of Arthur’s team of “Pillagers” but is often used
as a co-developer, a type of liaison among the design,
development, and testing teams. He often visits the Swedish
Guild to direct test products and to give recommendations to
Ulf’s team. Thus, he is a hard person to get hold of as he is
often overseas. He has recently taken on a new role for Ulf to
locate new ideas and new talent for their development team. He
is currently in India.
Swedish Guild
Ulf Melin (Executive Director Sweden - EDS)
Contact: [email protected]
Ulf actually started the company with Naomi when they met at a
technology forum in Europe. He is considered as the “Steve
Wozniak” of the company and often leaves the management
duties to Naomi. He is also a committed philanthropist.
Although he prefers to stay at home and tinker with things, he
realised a long time ago that he can’t do things alone.
Therefore, it was when he was leading a small team of engineers
that his ideas for the UDöb chip and the programming software
tool was fully realised. His ultimate vision is to create an online
community where struggling and underprivileged developers](https://image.slidesharecdn.com/expandedusecasedescriptionactorscustomerregisterweb-221031070219-11c12e0d/75/Expanded-Use-Case-DescriptionActorsCustomerRegisterWeb-docx-32-2048.jpg)
![can come together in cyberspace to collaborate on projects.
Thus, he would like to see the system facilitate and support this
functionality, and have this evident on their website and app.
Fredrik Söderström (Principal Hardware Engineering Manager -
PHEM )
Contact: [email protected]
Fredrik is the lead engineer for Ulf’s engineering team. These
days his main focus has been to review and contribute to the
continuous redesign of the chip. In addition, as the Swedish
Guild is a smaller team, he often helps Konrad with promotions
and event organising, specifically on his side of the world.
Jonathan Cruz (Subject Matter Expert - SME)
Contact: [email protected]
Jonathan was involved in the developing of the UDöb
programming language. His main contribution was to create a
language compatibility tool for the programming language,
allowing many people around the world to program in their own
language. Being a Subject Matter Expert, his role extends to
promoting their products at “Raids”.
South East Asia Guild
Huan Vo-Tran (Subject Matter Expert South East Asia -
SMESEA):
Contact: [email protected]
Huan used to be part of Ulf’s development team that designed
the new software tool that enables even primary school kids to
perform sophisticated programming of the UDöb chip. He
considers himself a tech-junkie and coming from the poorer
areas of Vietnam really appreciated the opportunity given to
him by Naomi and Ulf to explore his creative and technical
talents. He has recently been promoted to lead the promotion
side of the company for South East Asia, and directly reports to
Naomi. At the beginning of this year, Huan moved back to
Vietnam to be with his family. Skype and online tools has](https://image.slidesharecdn.com/expandedusecasedescriptionactorscustomerregisterweb-221031070219-11c12e0d/75/Expanded-Use-Case-DescriptionActorsCustomerRegisterWeb-docx-33-2048.jpg)
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Expanded Use Case DescriptionActorsCustomerRegisterWeb.docx
- 1. Expanded Use CaseDescription Actors Customer Register Website administrator Purpose Login website Type Abstract Importance Primary Technical Difficulty Medium Cross References Pre -Condition Custumen know our website and entered. Assumptions This step is the first step for client when they are enter the website. Use Case Interactions Actor Action System Response 01- This use case start with when clients enter our website and want to login or sign in. customer use login system to login account 02- the new customer need register first new customer use login system to register and then login
- 2. 03- Administrator needauthorized customer to login or sign in admin system is focus on verify customer and record customer profile. Use Case Interaction Exception 1. forgot passwords and changed email or phone number 2. can’t register because of error 3. registered name repetition 4.can’t login because of website maintenance Expanded Use Case Description Actors Administration Manager Customer Purpose System Maintenance Type Abstract Importance Primary Technical Difficulty
- 3. High Cross References Maintenance Pre -Condition Customeris registered already Customer has access to the system Assumptions This process is to maintenance system operate smoothly Use Case Interactions Actor Action System Response 1. The system maintenance process start with Log In Log in includes both manager and customer (students) access smoothly 2. Software need to regularly update 2.1 Software update successfully notification to Manager 2.2 Software may update unsuccessful due to lack of technology skill or not enough budget, it also notification to Manager 3. Firewall is important to protect profiles and information 3.1 Display risk to managers during running the system 3.2 If there is risk for Profiel safety, notification to customers to change password or update firewall 4. System reporting 4. 1 Notification to both managers and customers if the system need time for updating 4.2 Notification to both managers and customers if the system
- 4. shut down fora moment for fix system bug or maintenance upgrade. Use Case Interaction Exception 2.1 Overspend the budget to update the software 2.2 Still have problem even update the software 2.3 System can’t operate smoothly after updated 3.1 Customer Profile disclosure 4.1 Time manage issue for system maintenance Use-case Description Actions: Customer/student(Primary), course staff, accountant Purpose: order the course Type: Abstract Importance Primary Technical Difficulty Medium Cross Reference Pay for the course Pre-Conditions Login successful Assumption: assume customer can order online successfully Use-Case interactions Actor Action
- 5. System response 1. Thiscase begins when a customer decides to order the course 2a. System requests class is available 2b. System notifies class is not available 0. Customer pays the course fee Use-case interaction exceptions Alternative exceptions Line1: customer needs to register Line2a: Customer cancels the order, Line3: customer want to change their mind after paying the fee. Line4: System send the wrong invoice. Expanded Use Case Description Actors Applicant Student(Primary) Course Administrator Financial Team Teaching Team Purpose Admission into the free training course Type Abstract Importance Secondary Technical Difficulty Medium
- 6. Cross References Pre -Condition Registrationfor application is mandatory for any aspirant who wants free training Assumptions Aspirant is having flexible time schedule to adjust with that of teachers/trainers Use Case Interactions Actor Action System Response 01- The use case starts when the applicant student selects the module level that she wants to study System approved the admission 02-Student applied in the institution Unique Id created by the customer Use Case Interaction Exception Alternate Courses/Exceptions Notices to the applicant student to give additional details Reasonable notice to the applicant student to termination from the course More than one module can be taught to an applicant student Purchase system Order course customer
- 7.
- 8. <<includes>> <<includes> > Pay the course fee Send invoice Complete theorder Purchase system Order course customer course staff student <<extend>> Check course numbers <<includes>> Course available <<includes>> Course unavailable <<extends>> Lost order <<includes>> accountant
- 9. Record order Notify course available <<includes>> <<includes> > Pay the course fee Send invoice Complete theorder Student Free Training Selection Process Application Personal Details Unique Identification Identity«uses» Course Selection Module 01 Module 02 «extends» «extends» Admission Approval Date Confirmation To
- 10.
- 11. Course Administrator Financial Team TeachingTeam Timetable «uses» * * * * * * Student Free Training Selection Process Application Personal Details Unique Identification Identity «uses» Course SelectionModule 01 Module 02 «extends» «extends» Admission Approval Date Confirmation To Start Training Basic Advance Basic Advance «extends»
- 12. «extends» «extends» «extends» Applicant Student * * * * * * * * * * Course Administrator FinancialTeam Teaching Team Timetable «uses» * * * * * *
- 13. EBM Assignment Three L.A.Galaxy (Student Name) (Date) Carol Wonsavage, Entertainment Business Models Why I chose this company: Being from Los Angeles, I am a fan of the L.A. Galaxy and support its mission of establishing a higher profile for soccer in America. It has among its players one of the biggest names in the franchise. I am also interested in sports marketing as a possible career choice. Background Information The L.A. Galaxy is a professional soccer team owned by AEG based in Los Angeles, California. Competing in the MLS league, the highest level in both the United States and Canada, L.A. Galaxy are one of the league’s most-decorated clubs as well as reigning MLS Cup Champions ("Lagalaxy.com review," 2013). The team was founded in 1995 and became part of the ten members of MLS. The Galaxy also reached a 10-year $55million contract with Time Warner Cable in 2011 (Baxter). It is one of the earliest successful U.S. soccer franchises, a pioneer before soccer caught on more broadly after 2010, and pioneered the tradition of building a team around one or more successful stars from abroad. Bruce Arena, a former US national team coach, is the head
- 14. coach for theL.A. Galaxy. Originally, The Galaxy played their home games at the Rose Bowl in Pasadena, California but in 2003 moved to the StubHub Center in Carson. The Galaxy is the most popular MLS team around the world including some of the best players such as Robbie Keane, Landon Donovan and David Beckham. Landon Donovan signed a four-year, $10M (Baxter, 2013). David Beckham’s $250M for 5 year deal move to The Galaxy is what sparked their popularity (Davis, 2007). The Galaxy has won numerous Cups and Awards. They have won the MLS Cup four times, the MLS supporters’ Shield four times, the Lamar Hunt U.S. Open Cup twice, and the CONCACAF Champions’ Cup which they are just one of two MLS teams to win the award. Customer Segments · Men 18-34: The main target customer for the L.A. Galaxy games are men ages 18-34 who enjoy watching sporting events. Based on a chart found on Sports Business Daily fans ages 18- 34 make up 37.8% of the attendees. On average 60.5% of the fans attending MLS games are males (Scarborough Sports Marketing). Many of the fans are also soccer players themselves and enjoy watching a high intensity game with friends or family. · Sponsors: Another customer segment includes sponsors and potential sponsors for live games, the arena and game telecasts. Sponsors can be the brands with exclusive rights to provide team jerseys or shoes; exclusive venders of beer or soft drinks, airlines providing team travel, and more. Value Proposition · Famous Athletes: L.A. Galaxy has numerous famous athletes on their team including David Beckham, Robbie Keane, and Landon Donovan. All three of these athletes are on the top paid athletes: Robbie Keane earning $4,333,333, Landon Donovan earning $2,600000 and David Beckham on top with $6,500,000 (Kenney, 2013).
- 15. · MLS SoccerFranchise: With some of the top athletes in MLS every L.A. Galaxy game is a highly competitive game that will keep fans at the edge of their seats. Being one of the most popular MLS teams worldwide many people who visit California and enjoy soccer always make it out to a game. Other fans are simply locals who are huge fans and enjoy rooting for their favorite team. · Championship Team: Fans attending the L.A. Galaxy get to attend a match with a championship winning team. The Galaxy have been the 2013 MLS National Cup champions. · StubHub Center: this iconic arena, located in the heart of Los Angels, is part of the fan appeal. The team shares it with other LA athletic teams. Channels of Distribution · The Live Game: Their biggest channel of distribution is live games played both at home and on the road. An average of 22,283 attend every home game. By bringing the fans to the live event that opens several opportunities for L.A. Galaxy to sell their merchandise, promote new merchandise and events, and advertise many things. · Cable and network outlets. As part of FIFA, the team is seen on US and international TV outlets, such as ESPN. The individual stations or cable outlet depends on the negotiation with the MLS league and specific outlets. · Live Stream: L.A. Galaxy brings in fans from all over the world. On their website where they give fans a link to international broadcasts (due to the international FIFA association). Soccer comes in 2nd after NHL with fans spending 20 or more hours on the Internet with a percentage of 13.8% (Scarborsough Sports Marketing). Customer Relationships · Social Media/website: The Galaxy does a fantastic job at keeping up to date with their fans online, they have an account on Facebook, Twitter, YouTube, Instragram, Google+, Pinterest, and FourSquare . The Galaxy has a total of 152,846 followers
- 16. on twitter anda total of 700k likes on Facebook. · Charity Youth Camps: This is a great way that L.A. Galaxy keeps in touch with their younger fans is community service initiatives and charities in the LA area. . An example, the team presents camps for all ages for simply one day or weeks at a time. Many of these camps are for under-priviledged youth. ("Camps & clinics,”). They also provide grants to local youth non-profits. · MLS Pubs: L.A. Galaxy has numerous pubs for fans to go watch the game. The pubs are located close to the field such as Buffalo Wild Wings, or far from the field like Gallaghers Pub and Grill in Long Beach or Ye Olde Kings Head in Santa Monica. · Merchandise: in the online store and at the games is also an important revenue stream. · Viewing parties: L.A. Galaxy holds “Galaxy Viewing Parties” at the Buffalo Wild Wings near the stadium for the fans, which other Galaxy legends will join. Assignment 1 Canvas Outline: L.A . Galaxy (Student Name) Value Proposition Customer Relationships Customer Segments MLS franchise soccer team Top soccer stars such as David Beckham, Landen Donovan Championship season Social media: facebook, twitter Player appearances at live events Charity/kids organizations based in L.A.
- 17. MLS Pubs Merchandise Primary: Men 16-49 soccerfans Advertisers/ sponsors Channels Distribution) Live games in the arena and on the road ESPN, ABC contracts Time Warner Cable Online live streaming References About the galaxy academy. (n.d.). Retrieved from http://www.lagalaxy.com/news/2010/03/galaxy-hold-open- player-tryouts Baxter, K. . Retrieved from http://articles.latimes.com/2011/nov/18/sports/la-sp-mls- finances-20111119 Baxter, K. (2013, August 28). Donovan gets new deal from galaxy. Retrieved from http://www.lexisnexis.com.oclc.fullsail.edu:81/lnacui2api/result s/docview/docview.do?docLinkInd=true&risb=21_T1854771585 3&format=GNBFI&sort=BOOLEAN&startDocNo=1&resultsUrl Key=29_T18547715857&cisb=22_T18547715856&treeMax=tru
- 18. e&treeWidth=0&csi=306910&docNo=6 Camps & clinics.(n.d.). Retrieved from http://www.lagalaxy.com/camps Davis, S. (2007, July 22). Beckham debut a surreal night for mls. Retrieved from http://espnfc.com/news/story?id=447198&cc=5901 Eisenmenger, L. E. (2012, March 22). La galaxy sign mls record $44 million sponsorship deal with herbalife. Retrieved from http://www.examiner.com/article/la-galaxy-sign-mls-record-44- million-sponsorship-deal-with-herbalife Grossman, B. (2007, January 15). Tv scores with beckham deal. Retrieved from http://web.ebscohost.com.oclc.fullsail.edu:81/ehost/pdfviewer/[ email protected]&vid=2&hid=1 Hakala, J. (2011, June 11). With eyes on detroit, silverdome owners submit major league soccer expansion bid. Retrieved from http://www.mlive.com/soccer/index.ssf/2011/06/with_eyes_on_ detroit_silverdome_owners_submit_mls_expansion_bid.html Kenney, P. (2013, May 06). Mls's top 20 highest-paid player. Retrieved from http://www.socceramerica.com/article/51524/mlss-top-20- highest-paid-players.html Lagalaxy.com review. (2013, September 24). Retrieved from http://soccergenesis.com/lagalaxy-review/ La galaxy and herbalife announce record 10-year extension. (2012, March 16). Retrieved from http://www.lagalaxy.com/news/2012/03/la-galaxy-and-
- 19. herbalife-announce-record-10-year-extension La galaxy andtime warner cable sports reach 10-year agreement to televise galaxy games. (2011, NOVEMBER 18). Retrieved from http://www.lagalaxy.com/news/2011/11/la-galaxy-and- time-warner-cable-sports-reach-10-year-agreement-televise- galaxy-games La galaxy local television schedule and broadcast teams set for 2012. (2012, March 08). Retrieved from http://www.lagalaxy.com/news/2012/03/la-galaxy-local- television-schedule-and-broadcast-teams-set-2012 Los angeles galaxy current salaries. (n.d.). Retrieved from http://www.spotrac.com/mls/los-angeles-galaxy/ Morgan, L. (2010, March 4). Galaxy to hold open player tryouts. Retrieved from http://www.lagalaxy.com/news/2010/03/galaxy-hold-open- player-tryouts Partners. (n.d.). Retrieved from http://www.lagalaxy.com/club/partners Peltz, J. (2013, June 01). galax'ys home stadium in carson now named stubhub center. Retrieved from http://articles.latimes.com/2013/jun/01/sports/la-sp-sn-galaxy- stubhub-center-20130601 Scarborough Sports Marketing. (n.d.). Retrieved from http://www.sportsbusinessdaily.com/Daily/Issues/2010/06/Issue -185/The-Back-Of-The-Book/Fan-Demographics-Among-Major- North-American-Sports-Leagues.aspx Schultt. (2013, October 17). [Web log message]. Retrieved from http://mlsattendance.blogspot.ca/2013/10/2013-final-attendance- update.html
- 20. The l.a. galaxy.(2012). Sports Illustrated, 116(2), 32. http://web.ebscohost.com.oclc.fullsail.edu:81/ehost/detail?sid=c b200f3e-92b0-4b9a-9fae- 40ef7411de2c%40sessionmgr115&vid=1&hid=119&bdata=JnNp dGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9h&AN=70367677 Sheet1The Business Model CanvasStudent:Date:Company:Product:Key PartnersKey ActivitiesValue PropositionCustomer RelationshipsCustomer SegmentsKey ResourcesChannels (Distrbution)Cost StructureRevenue Streams YOU HAVE TO GO FOR CASE STUDY AT THE END OF THIS DOCUMENT What I have to do is- 01-One class diagram, one use-case and expanded use cases, one BPMN, and one state diagram using Microsoft visio(you can go to lucidchart.com also) NOTE: included in my marks are the following: · Feedback given from previous sprints is incorporated in all diagrams · Assumptions made in each diagram are specifically stated somewhere. 02-Report Requirements (8%): 1. Report Structure and flow (see below for details) (1 Mark). 2. Executive summary, Introduction (0.5 Mark). 3. Final Product Backlog and comments (2 mark). 4. Diagram Sections. 5. Prototyping content (0.5 Mark).
- 21. 6. A finalchange report – highlighting all the changes from sprint to sprint (1 Mark). 7. A final burned down report (0.5 Mark). 8. Recommendations/Conclusion (2 Marks). 9. Appendices can include a sample of your CRCs, Screen Shots, and other documentation you see as appropriate that adds value to your proposal (0.5 Mark). 10. Final Report Rubrics Final Report Rubrics Criteria Ratings Pts This criterion is linked to a learning outcomeBPMN BPMN shows main process for proposed system - has incorporated feedback from previous sprints. 1.0 Pts Full marks No significant problems with the diagram. 0.75 Pts Partial marks Still some minor problems with the BPMN 0.5 Pts Pass marks Good effort but still not quite right 1.0 pts This criterion is linked to a learning outcomeProcess Diagrams Process Diagrams for other critical processes 1.5 Pts Performed Exceptionally All other diagrams make sense and are drawn well, and look consistent with one another. 0.5 Pts Performed Adequately Some problems exist with these diagrams.
- 22. 0.5 Pts Performed Well Justsome minor problems 0.0 Pts Performed Inadequately Diagrams not performed at all well. 1.5 pts This criterion is linked to a learning outcomeUse-Cases Use case diagrams and expanded use-cases that were done in previous sprints. 1.5 Pts Performed Exceptionally All diagrams and expanded use-cases are done well and have incorporated feedback from previous sprints 1.0 Pts Performed Well just still some minor problems. 0.5 Pts Performed Inadequately There are still many major problems here. 1.5 pts This criterion is linked to a learning outcomeClass Diagram Class diagram is comprehensive and shows the case's full system and incorporates feedback from previous sprints. 1.0 Pts Performed Exceptionally This diagrams is well drawn and shows the full system well. Covers most of the main facets of the business. 0.5 Pts performed adequately Still major problems here 0.0 Pts No marks
- 23. 1.0 pts This criterionis linked to a learning outcomeState Diagrams All state diagrams make sense and are consistent and are drawn well and have incorporated previous feedback. 2.0 Pts Performed Exceptionally All diagrams make sense and are consistent with one another. 1.5 Pts Performed Well Just minor problems and more needed in the descriptions such as transitions. 1.0 Pts Performed Adequately There are still major problems but it still looks like they are state diagrams. 0.4 Pts Performed Inadequately There are too many major problems. These are not really sttae diagrams 2.0 pts This criterion is linked to a learning outcomeReport Structure highlight what you think the main aim of the proposed system is through your product backlog, diagrams (the ones you think are relevant), and the screenshots and explanation of your prototype system. You need to put all your documentation in one document. The report needs to at least follow the standard business report structure . The report flows well and easy to read via the structure. 1.0 to >0.75 Pts Performed Exceptionally The flow is there and this is a very professional looking report. This is structured well. 0.75 to >0.5 Pts Performed Well Just minor problems with structure but it still reads well.
- 24. 0.5 to >0Pts performed inadequately The structure has some problems and there are parts that don't read well. 1.0 pts This criterion is linked to a learning outcomeExecutive Summary and Introduction Both are distinct and have different purposes and both are well written. 0.5 to >0.0 Pts Full marks This will very depending on quality of these sections. 0.0 Pts No marks 0.5 pts This criterion is linked to a learning outcomeProduct Backlog this is a list of requirements that have been ongoing and changing over the sprints. This should be influenced by the stakeholder replys. 2.0 to >1.5 Pts Performed Exceptionally Just minor problems or some requirements not considered but nevertheless quite comprehensive. 1.5 to >1.0 Pts Performed Well The backlog is good but could be a bit more comprehensive. It may be missing some aspects of the business. 1.0 to >0 Pts Performed Inadequately There are some issues with this backlog. 2.0 pts This criterion is linked to a learning outcomeBurned Down Report
- 25. stating 1) whathas been done, 2) what needs to be done, and 3) what tasks perhaps have proved difficult. 0.5 to >0.0 Pts Quality and depth of burned down report. 0.0 Pts No marks 0.5 pts This criterion is linked to a learning outcomeRecommendations should state overall what has been done, and what has yet to be done, and recommendations moving forward, in the context of user requirements. You can include future requirements in this section too 2.0 to >1.5 Pts Performed Exceptionally The recommendations make sense and there is an insight into what comes next and what needs to be done next. 1.5 to >1.0 Pts Performed Well The recommendation is good but perhaps needs more elaboration on what needs to be done first, and future direction. 1.0 to >0.5 Pts Performed Adequately There is not much of recommendations made but more of a summary of the report. 0.5 to >0 Pts Performed Inadequately Not real recommendation made and the conclusion or summary is too brief. 2.0 pts This criterion is linked to a learning outcomeAppendices Extra material adds value to the report and these appendices are organised and structured well. 0.5 to >0.0 Pts Appendices add value
- 26. Appendices are notjust a place to put the rest of the material. They must add value to the report and possibly be referenced by the report. 0.0 Pts No marks 0.5 pts Case Study Background · Due No due date · Points None AM-UDÖB Incorporated Case Background AM-Udöb (pronounced Arm-Oodoob) is a technology education enterprise that develops products to teach people (from all ages) programming, robotics, and internet of things. They see themselves as similar to other organisations, such as Dexter Industries, Raspberry Pi Foundation, and Arduino. AM-Udöb was created through a conjoint project involving Australian and Swedish programmers and researchers during the period of 2015-2016. During that year, government initiatives from both countries introduced new education programs to up- skill primary and high school students with computer skills. This provided the two founders of Am-Udöb (Naomi Whiteside and Ulf Melin) motivation in creating new products that would help not just children to learn computer skills but to help anyone who does not have prior IT skills. In 2016, as a competitor to RaspberryPis, Naomi had the idea to launch their new computer chip as a Kickstarter Project called the UDöb (pronounced Oo-doob) an abbreviation for utforska djupt och brett – meaning explore deep and wide in Swedish – their motto). The product differentiation mainly revolved around being able to be connected to Lego MindStorm robotic sets and have inbuilt components that could link to Microsoft’s
- 27. Hololens, in orderfor customer to build their own robots and augmented reality applications. The aim of the product was to not only help people create mini computers at a cheap price like the Raspberry Pi but to go one better and to make robotics and augmented reality easily assessable to everyone. The vision of both Naomi Whiteside (whose surname was originally Augar, the “A” in AM-Udöb) and Ulf Melin (the “M” in AM- Udöb ) is to allow teachers to create an easy environment for their students to both learn about computing and also to problem solve and create. For the hobby enthusiasts and other consumers, the attraction is a multi-purpose chip designed to empower individuals or small business’s to create their own applications and products. The UDöb chip has its own built in operating system that can easily interface with other platforms such as OS, Android, Windows, Linux, and Unix. In addition, it has its own visual block programming language, which allows sophisticated programming by joining hexagonal pieces together. It also can be created using mind-maps, jigsaw pieces, or flowcharts. Therefore, it is compatible with visual block languages such as Scratch and BluePrint. The programming tool itself created by Ulf Melin and his team of engineers can act as a stand-alone downloadable programming environment that people can use to create database interfaces (to most Relational Databases and JSON formatted NoSQL databases) and create robotic programming automation tools. Initial User Requirements: Naomi, being the business brains of the company wants to continue to use the concept of Kick-Starter projects with crowd- funding in order to gauge from the public what new products designs they should create. Hence, Naomi wants an upgrade to their existing website in order to better accommodate crowdfunding. Their initial Kick-Starter project website has a very standard interface, which just has a brief project description and an email link for those who expressed interest
- 28. in helping orfunding the project. Naomi wants more functionality and features, especially those that allow users to keep track of their project ideas, the crowd-sourcing levels for each project, decisions made, and notifications to project owners. The company is also in need of a system that manages their product inventory, customer purchases, customer profiles, sales reports, and also links directly to their records for crowdfunding. Ulf’s idea is to be able to log in to the website or a phone app to check on the progress of the crowd funding and keep track of how each potential project is funded. He would also like the app to allow customers to come up with their own designs for products or submit their use of their products on the website. For example, a customer had come up with a program created using the Udöb language to link the Hololens, creating a virtual reality textbook using the camera functionality of the Udöb chip. Every year Naomi and Ulf would select the best idea and submit it for crowdfunding, if the product or idea proves popular the customer becomes part of their design team. Overall, both Naomi and Ulf would like to promote struggling young technically minded people to pursue their creativity and project ideas. Thus, a proportion of profits they make supports project ideas for those who come from underprivileged societies and environments. For the first year of the sale of new products, a percentage of the sales price goes directly towards a fund for supporting the underprivileged. Addition Information The following are people connected with AM-Udöb, which you can try and contact for clarification of requirements or obtain new information (their email addresses are included). The following summarised information is what you have initially gathered from viewing public and internal documents. The Australia Guild Naomi Whiteside (Executive Director Australia - EDA):
- 29. Contact: [email protected] NaomiWhiteside is very passionate about the marginalised groups in society because of her own humble beginnings. Getting products out to the community at no cost or at least at low cost for people to learn about computing and the Internet of Things has been her goal for the last 3 years. Her goals for the proposed system are: · The system needs to support her company in creating low cost products enabling people/schools to have access to new technology. Her current focus is on virtual and augmented reality tools. · The current website needs to be a catalyst for building a safe community environment where inventors and users share ideas. · Although she still wants to turn around a profit and sales does matter to her, she has been keen to give out loyalty discounts to returning customers. Yee Ling (Database and Accounts Manager - DAM): Contact: [email protected] Yee Ling used to work for PWC (Price Waterhouse and Coopers) as a senior auditor and has recently been appointed to look after the accounting side of the business. This includes being the local database administrator. She is profit oriented and is concerned about budget overruns for new projects. She is currently concerned that there is no credit check within the current revenue process. Her motto is “let’s be charitable only if we can afford it”. She believes that a customer’s credit needs to be validated first before a new customer can order a product. Vince Bruno (Principal Hardware Engineering Manager - PHEM): Contact: [email protected] Vince was part of Ulf’s engineering group that designed the actual UDöb chip. He is currently based in Australia and
- 30. through online collaborationwith the Swedish team has continued to develop the UDöb chip. Vince and his team of engineers have embarked on evaluating and selecting the best user ideas. If there was to be a new information system he would like it to support his team to bring the best user ideas to life, as real products and as product packages ready for sale. Ian Storey (Principal Sofware Engineer - PSE): Contact: [email protected] Has only recently come onboard and is enthusiastic of the new tools as he spends a lot of time at local high schools promoting the fun of coding and robotics. He believes in a cashless society and thus, believes having an app is top priority for his company to allow all transactions to be done online. However, most of his time has been enhancing their programming tool and increasing the tool’s libraries, and thus has no time himself to develop this app. He also believes that everything should be open-source and thus, has just put forward his proposal to Fredrik and Ulf from the Swedish guild to make the UDöb source code open-source. He believes a website should allow the sharing of ideas and code from people using the UDöb programming tool to build applications. Paul Mercieca (Communications and Information Manager - CIM) Contact: [email protected] Paul’s main focus is to gather and manage information about the profiles of their customers and purchasing trends thus, he is keen to see the new system support his information management needs. He is often the data analyst for both Naomi and Ulf’s strategic plans. Paul is a librarian by trade and has a background in business analytics, and at the moment does not believe he has any effective tools to analyse the information gathered concerning the business. He also does a lot of promotion work for the company as a side role and is often abroad. He sometimes acts as a liaison among the Swedish,
- 31. South East Asian,and Australian Guilds. Konrad Peszynski (Events Manager - EM) Contact: [email protected] Konrad joined the Australian guild recently and his job is to create awareness for the company’s products and expertise. Over the past year he has organized product expos called “Raids” in Melbourne, Sydney, Perth, Linkoping, Gothenburg, and Stockholm. Each “Raid” consists of workshops, product stands, keynote speakers, and seminars. Competitions are also held at these “Raids”, such as the Robot territory Wars (RTWs) where teams around the world bring their group of robots to battle for territory within a battleground set (a world created by AM-Udöb engineers). Konrad’s main concern is that the more traditional methods of tv advertisements, magazine posts, flyers are costly and have limited reach. He would like the new website or app to communicate his events, and to have a stronger social-media presence. Ian Searle (Project Manager - PM) Contact: [email protected] Ian’s primary task is to ensure projects are continued within cost and time budgets. He has monthly skype meetings with both Naomi and Ulf to report on progress of all of AM-Udöb’s projects. He has a team of Scrum leaders that report to him weekly. Thus, he would like the system to be able help generate project progress reports when he needs to discuss things with the executive directors. In addition, he would like the new system to consider security issues and to filter out initial project ideas before they get to selection by Vince and his team. Arthur Adamopoulos (Quality Control Manager - QCM) Contact: [email protected] Arthur leads a team of “Pillagers”. A “Pillager” is an engineer that takes hold of a product – hardware or software and rigorously pulls it apart and tests it under the company’s own comprehensive testing scheme. Apart from the normal tests run
- 32. on hardware andsoftware, AM-Udöb’s chips were also created to withstand some physical pressures. Therefore, for hardware products testing also includes physical testing for durability, water-resistance, fire-resistance, etc. Software testing includes hacking thresholds and code-flexibility (ability to link to other visual programming tools). Often Arthur’s job is to troubleshoot new designs and also recommend alterations to products. A product is only approved for release once it has gone through Arthur’s “Pillaging” process and gained his seal of approval. Pradip Sarkar (Quality Control Liaison - QCL) Contact: [email protected] Pradip is part of Arthur’s team of “Pillagers” but is often used as a co-developer, a type of liaison among the design, development, and testing teams. He often visits the Swedish Guild to direct test products and to give recommendations to Ulf’s team. Thus, he is a hard person to get hold of as he is often overseas. He has recently taken on a new role for Ulf to locate new ideas and new talent for their development team. He is currently in India. Swedish Guild Ulf Melin (Executive Director Sweden - EDS) Contact: [email protected] Ulf actually started the company with Naomi when they met at a technology forum in Europe. He is considered as the “Steve Wozniak” of the company and often leaves the management duties to Naomi. He is also a committed philanthropist. Although he prefers to stay at home and tinker with things, he realised a long time ago that he can’t do things alone. Therefore, it was when he was leading a small team of engineers that his ideas for the UDöb chip and the programming software tool was fully realised. His ultimate vision is to create an online community where struggling and underprivileged developers
- 33. can come togetherin cyberspace to collaborate on projects. Thus, he would like to see the system facilitate and support this functionality, and have this evident on their website and app. Fredrik Söderström (Principal Hardware Engineering Manager - PHEM ) Contact: [email protected] Fredrik is the lead engineer for Ulf’s engineering team. These days his main focus has been to review and contribute to the continuous redesign of the chip. In addition, as the Swedish Guild is a smaller team, he often helps Konrad with promotions and event organising, specifically on his side of the world. Jonathan Cruz (Subject Matter Expert - SME) Contact: [email protected] Jonathan was involved in the developing of the UDöb programming language. His main contribution was to create a language compatibility tool for the programming language, allowing many people around the world to program in their own language. Being a Subject Matter Expert, his role extends to promoting their products at “Raids”. South East Asia Guild Huan Vo-Tran (Subject Matter Expert South East Asia - SMESEA): Contact: [email protected] Huan used to be part of Ulf’s development team that designed the new software tool that enables even primary school kids to perform sophisticated programming of the UDöb chip. He considers himself a tech-junkie and coming from the poorer areas of Vietnam really appreciated the opportunity given to him by Naomi and Ulf to explore his creative and technical talents. He has recently been promoted to lead the promotion side of the company for South East Asia, and directly reports to Naomi. At the beginning of this year, Huan moved back to Vietnam to be with his family. Skype and online tools has
- 34. enabled him todo his job effectively. His main job now is to promote the company’s products for the South East Asia Guild, as a Subject Matter Expert. Naomi found that there is a new effective practice used in new businesses, the use of Subject Matter Experts. Using subject matter experts to sell products to consumers, as consumers are more comfortable talking to people who know the product inside and out rather than just from a mere sales person. Since Huan has been part of Ulf’s development team in the past, he has in-depth knowledge of how the products operate, both hardware and software. Contacting him through email is simple as his local email is linked to his Australian email address. Educaton Process Applicant Student Admission Department Teaching Department Accounts Department P h a se
- 35. Applicaton Personal Informaton Unique User Id Selectonfrom available learning modules Applicaton processed Scrutny Additonal Informaton request Online Interview Result Declared Provisional Selecton Final approval Budgetary approval no yes no yes Page-1
- 36. Number of Pages:10 (Double Spaced) Number of sources: 1 Writing Style: APA Type of document: Other (Not listed) Academic Level:Master Category: IT Management Language Style: English (U.S.) Order Instructions: one class diagram, one use-case and expanded use cases, one BPMN, and one state diagram,Report Structure and flow (see below for details) (1 Mark). Executive summary, Introduction (0.5 Mark). Final Product Backlog and comments (2 mark). Diagram Sections. Prototyping content (0.5 Mark). A final change report – highlighting all the changes from sprint to sprint (1 Mark). A final burned down report (0.5 Mark). Recommendations/Conclusion (2 Marks).
- 37. Appendices can includea sample of your CRCs, Screen Shots, and other documentation you see as appropriate that adds value to your proposal