2. Career Category
• Starting Career
• Short Term Goals(2025)
• Immediately after graduation: Entry-level media
position
• at any professional soccer organization.
• Within the first three months of each year, send
resumes
• to at least 15 overseas clubs until I get a response.
• Use LinkedIn to connect with industry
professionals overseas.
• Long Term Goals(2035/2040)
• On-field Broadcast Director of the Premier League.
• Preferably at the Emirates/Arsenal Football Club.
• My Favorite Club since I started playing around
4yo.
5. Competition
Alexander Silvers
• Industry Experience: None
• Education: Currently enrolled in The
Dan Patrick School of Sportscasting at
Full Sail University.
• Noteworthy Experience: 2024 NFL Pro
Bowl Production Assistant for DNK
Production.
• Skills: Strength, Critical Thinking,
Creative, Artistic, Observant, Directing.
• Online Presence: Social media
accounts and LinkedIn Profile with 12
connections.
Caden Schmid
• Industry Experience: None
• Education: Currently enrolled in The
Dan Patrick School of Sportscasting at
Full Sail University.
• Noteworthy Experience: 1 1/2 years
working in construction, 2024 NFL Pro
Bowl
• Skills: Adobe Creative Cloud, Microsoft
Excel, Broadcast Production
• Online Presence: Active on Social Media
account and LinkedIn with 2
connections
6. Identity
• Core Values: Adventure, Balance, Happiness, Leadership,
Teamwork
• Golden Circle
• What? – coordinating teammates to a successful broadcast
• Why? – to present a stellar display of the game/show that is
being aired
• How? – refine my directing skills in the sportscasting studio
at Full Sail, connect with industry professionals with LinkedIn
and other platforms, and work my way up through the ranks
in the sportscasting industry.
• Vision: Move to England and direct broadcasts for the Premiere
League
• Guiding Principle: The amount of positive in the world is balanced
by the amount of negative. Don’t take anything for granted, and
when life hits you hard get back up.
• Superpower: Overall coordination
7. Promise and Position
• I direct a television crew that is
manageable and organized, while
also providing comedic relief and
positive energy to a stressful
environment. This will create the
best possible viewing experience.
• Optimistic Organized Directing
8. Networking
• Industry Event 1- NFL Superbowl Feb 9th, 2025
Location: New Orleans Louisiana
Objective: Networking With NFL industry Professionals and teams
at the game. Gain a presence at the event for executives to
remember for future job opportunities.
• Industry Event 2- Summer Olympics July 26th – Aug 11th 2024
Location: Paris, France.
Objective: Networking with industry professionals in European
football-specific events. Gain Knowledge of personnel in the
premier league.
• Elevator pitch: You know how some people are uptight in the
workplace and it’s hard to cooperate and stay on task? Well,
what I do is bring positive energy and optimistic vibes while
also bringing the coordination skills to keep everyone on task.
In fact, at my previous production job, I was begged to come
back because executives said they’d never worked with
someone as charming and ambitious as me.
• Mentorship: Someone with 15+ years of experience in on-field
broadcast directing overseas, willing to take me under their
wing and guide me to success in the premier league.
9. Digital Marketing
• ID Calculator Quiz Results
Volume: Greater than 0
Relevance: Less than 0
Purity: 7%
Diversity: Less than 0
Validation: Less than 0
• Brand Archetype
Lover – This archetype relates to me
through the fear of being stuck in a
situation that I am not passionate about.
• Digital Marketing Strategy:
I want to exude my brand archetype by
creating a friendly and hardworking
profile online and off in the work field. I‘ll
do this by presenting those qualities on
social media and being myself in the
workplace.
10. Professional Development
• Two Technical Skills (things you work with, actual directing skills)
Practice being the Technical Director in the Studio, While Also
attending PGA Tour events with Eric Rutledge who worked as a
Director at Golf Channel in Feb. of 2024.
Practice being in the audio room at Full Sail in February and March
so I can fully understand how to direct that portion of the
broadcast.
• Transferable Skills
I want to develop faster typing on Typing.com for one hour a day
for quicker future communication with executives and coworkers.
I want to direct in the future and the only way to be the best I can
be is to attend the directing seminars held by Eric Rutledge at the
Full Sail studio.
11. References
Aughtmon, S. (n.d.). 31 types of content we crave [infographic]. Content Marketing Institute. https://contentmarketinginstitute.com/articles/content-crave-
infographic/
Brand archetypes: Psychology-driven brand strategy. Kaye Putnam | Psychology Driven Brand Strategist. (2023, May 23). https://www.kayeputnam.com/brand-
archetypes/
Core Values Exercise Worksheet. (n.d.).
Full sail online login. Full Sail Online Login. (n.d.). https://online.fullsail.edu/
The Golden Circle. Simon Sinek. (n.d.). https://simonsinek.com/golden-circle/
Home - new orleans: Host of Super Bowl LIX. New Orleans: Host of Super Bowl LIX - February 9, 2025. (n.d.). https://nolasuperbowl.com/
LinkedIn login, sign in. LinkedIn. (n.d.). https://www.linkedin.com/login
O*Net online. O*NET OnLine. (n.d.). https://www.onetonline.org/
Official Website. Paris 2024. (2024, February 9). https://www.paris2024.org/en/
Online reputation management (2020 guide): BrandYourself. BrandYourself.com. (n.d.). https://brandyourself.com/online-reputation-management
Questions to Help Discover Your Vs and Ps. (n.d.).
Use of Microsoft copyrighted content. Microsoft Legal. (n.d.). https://www.microsoft.com/en-us/legal/intellectualproperty/copyright/permissions
Wiley. (n.d.). Book yourself solid illustrated: The fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate
marketing and selling. O’Reilly Online Learning. https://learning.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
