This document outlines the key elements to include in an analysis of a social media platform, including an executive summary, the history and evolution of the platform, its unique features, characteristics of its audience in terms of demographics and motivations, relevant marketing metrics to measure success, ideas for creating an engaging profile, examples of successful brands on the platform, and any other relevant information. The analysis should be 2 pages long with 1.5 line spacing.

1. The analysis must include:
Executive summary
History and evolution of the platform (How did it started?)
Features specific to the platform (Why is this platform unique?)
Characteristics of its audience (Who joins this network? What
are they looking for?)
a. Demographics
b. Motivation to use the platform
Relevant marketing metrics (How can we measure success?)
Ideas to create an engaging profile (What type of content should
be posted?)
Successful brands on the platform (“Best of the platform 2014”
)
Other relevant information
2 pages, 1.5 spac