Fastest growth Retail Branding opportunity in Agriculture Hydroponics and residue free farming Organic farming

1. Gourijadhav.com
Gouri Jadhav
Sept 2018
EXOTIC VEGETABLES:
FAST GROWING
AGRICULTURE SECTOR IN
INDIA
2013 TO 2018
500% GROWTH IN 5 YEARS

2. Gourijadhav.com
¡ Exotic vegetables market has undergone the 5 fold increase in
demand and also production in India since 2013
¡ The new opportunities are in terms of Building brand.
¡ The new opportunities are also in terms of having healthier
food options.
¡ The usage, consumption, awareness, cultivation and types are
increased 5 times
EXOTIC VEGETABLES
INCREASED OPPORTUNITIES

3. Gourijadhav.com
What are the exotic vegetables
Scenario in 2013 AND 2018
• Crops
• Growing area
MARKET IN 2013 AND 2018
• B2B
• B2C
Conclusion
CONTENTS

4. Gourijadhav.com
¡ The vegetables which are considered under Super healthy food
Category.
¡ Mostly originated from western recipes
¡ Generally semi cooked or consumed raw.
What are the Exotic vegetables?

5. Gourijadhav.com
ORGANIC / RESIDUE FREE EXOTIC
Organic
NPOP
3rd party
Certification
PGS INDIA
Self declared
Organic
RESIDUE
FREE
Hydroponics
Lab report
based
acceptance
Soil based
Lab report
based
acceptance

6. Gourijadhav.com
EXOTIC CULTIVATION PRACTICES
Soil Based
Open
Shade net
Poly house
Kitchen Garden
Hydroponics
Open
Shade net
Poly house
Home Units
Container
Warehouse

7. Gourijadhav.com
Popular
Not so popular
1. Iceberg
2. Broccoli
3. Red Yellow Capsicum
4. Sweet corn and Baby corn
5. Mushroom (not farming but factory
production)
1. Salads
2. Zucchini
3. Red Cabbage
4. Cherry Tomatoes
5. Asparagus
6. White Cucumber
7. Herbs
1. Basil
2. Parsley
3. Celery
4. Oregano etc.
8. Brussels sprouts
9. Artichokes
10. Garlic Chives
11. Golden cherry tomato
12. Galangal
13. Pok Choy
CROPS IN 2013

8. Gourijadhav.com
Popular
Not so popular
1. Salads, Iceberg
2. Zucchini
3. Broccoli
4. Red Yellow Capsicum
5. Red Cabbage
6. Cherry Tomatoes
7. Asparagus
8. White Cucumber
9. Herbs
1. Basil
2. Parsley
3. Celery
4. Oregano etc.
10. Sweet corn and Baby corn
11. Mushroom (not farming but factory
production)
1. Brussels sprouts
2. Artichokes
3. Garlic Chives
4. Golden cherry tomato
5. Galangal
6. Pok Choy
CROPS IN 2018

9. Gourijadhav.com
¡ Only 10% Polyhouse were cultivation Exotic
vegetables
¡ The open area for Exotic vegetable cultivation
was negligible
¡ Locations : Ooty, Nashik, Pune, Jammu,
Banglore
GROWING AREA 2013

10. Gourijadhav.com
¡ The new polyhouses build are undertaking exotic
vegetable cultivation : 75% area
¡ Almost 50% flower cultivating farmers shifted to
exotic vegetable cultivation
¡ The open area for Exotic vegetable cultivation is 3
to 5% of the vegetables
¡ Locations : Himachal Pradesh, Uttarkhand, Ooty,
Sangli, Satara, Nashik, Pune, Jammu, Banglore ,
Hydrabad,
GROWING AREA 2018

11. Gourijadhav.com
¡ B2B : Business to business ( WHOLESALE)
§ Horeca
§ Resellers
§ Malls
§ Market yard
§ Institutions
§ Exporters
¡ B2C Business to customer (REATIL)
§ E commerce with home delivery: Whats app, Mobile app,
website, sms, calls etc.
§ Stalls in Weekly bazar, corporate, societies and counter
sales
§ Own shop
B2B & B2C

12. Gourijadhav.com
B2B B2C
The fast food cousin are part of the
high end, mid size and low cost
restaurants in India.
e.g. Mushroom, Red yellow
capsicum, Baby corn, Broccoli,
Zucchini , cherry tomatoes based
food items such as
• Pizza
• Pasta
• Wraps
• Sandwiches
• Chinese / Thai
• Bruschetta
• Barbeque
• Soups
• Lasagna
The health conscious people have
increased due to lifestyle diseases.
That has caused change in eating
habits
The new items / increased
consumption for following
• Raw salads
• Diet salads
• Naturopathy
• Smoothies
• Barbeque
WHY GROWTH IN MARKET?

13. Gourijadhav.com
B2B
Market yard 80%
HORECA 10%
Hotels 5%
Restaurant 5%
Catering 0%
Malls 10%
B2B MARKET POSITION 2013
WEEKLY DEMAND 100 - 150 MTN
PAN INDIA

14. Gourijadhav.com
B2B
HORECA
Hotels 50%
Restaurant 20%
Catering 10%
Resellers
Retail shop 10%
Malls 10%
B2B MARKET POSITION 2018
WEEKLY DEMAND 700 - 1000 MTN
PAN INDIA

15. Gourijadhav.com
B2C Farmer market
50%
Retail brands
50%
B2C MARKET POSITION 2013
WEEKLY 10 - 20 MTN PAN INDIA

16. Gourijadhav.com
B2C
Unbranded 20%
SKU (Retail
brands) 80%
Packed
vegetables
Combo packs
Salads
Smoothy
B2C MARKET POSITION 2018
WEEKLY 100 - 125 MTN PAN INDIA

17. Gourijadhav.com
¡ B2B Market Rates are determined by
Demand supply
¡ Contract farming rates are based on how
scares and valuable the item is. Rates can
be 25 rs to 75 rs per kg.
¡ B2C rates are guided by rates on E
commerce apps and Mall rates.
¡ The fixed MRP based fresh produce is
possible only when the SKU is created with
brand and packing.
PRICES PER CROP

18. Gourijadhav.com
B2B
B2C
Salads, Iceberg
30 TO 50 RS PER KG (SUMMER END 150 RS)
80 to 120rs per kg
Zucchini
30 TO 50 RS PER KG (SUMMER END 100 RS)
80 to 120rs per kg
Broccoli
30 TO 50 RS PER KG (SUMMER END 400 RS)
80 to 150rs per kg
Red Yellow Capsicum
50 TO 60 RS PER KG (Winter 150 RS)
80 to 150rs per kg
Red Cabbage
10 TO 40 RS PER KG (SUMMER END 80 RS)
80 to 120rs per kg
Cherry Tomatoes
30 TO 50 RS PER KG (SUMMER END 250 RS)
80 to 120rs per kg
Asparagus
60 TO 90 RS PER KG (SUMMER END 250 RS)
150 to 200rs per kg
Herbs
Basil
Parsley
Celery
Oregano etc.
30 to 200 rs per kg
10 rs to 30 rs pack
Sweet corn
Baby corn
5 to 80 Rs as per demand supply
60 to 100 rs.
PRICES PER CROP FOR
YEAR 2017 -18

19. Gourijadhav.com
¡ Any questions / comments?
¡ Any questions later?
Gouri.jadhav@gmail.com
Whatsapp : 77580 11174
Call 7276464488
Gourijadhav.com
THANKS!