Our vision is to provide “Organic Natural Products” for the betterment, health & environment friendly life style of our countrymen in specific & world in general using Organic route & become a leader in Organic Market place in food category

1. Startup Story
Live An Organic Life With Convenience

2. About Us
NTM Vegiorganic Products Pvt. Ltd incorporated in year 2018
Our vision is to provide “Organic Natural Products” for the
betterment, health & environment friendly life style of our
countrymen in specific & world in general using Organic route
& become a leader in Organic Market place in food category
Our Mission is to Market Organic food category products by
creating strong backend integration through modern high-tech
contract farming with integrated supply chain, along with
creating strong domestic & international sales & distribution
network for “VEGIORGANIC” & VEGINATURAL brand.

3. Business Model
Organic
Ready to Eat
Products
Organic
Ready to Cook
Products
Organic
Grocery Products
Organic
Certified
Farmers
Natural Brown
Eggs
Organic
Certified
Processing
Facility
Organic
Certified
Traders
Poultry
Farm
NO
Antibiotics
Back End Integration
Export
Contract
Farming
Frozen
Vegetables
Product Category
Domestic

4. Products
Frozen Vegetables Residue Free Okra
Organic Ready to Eat Products
Organic Just Heat & Eat
(North & South Indian Dishes
/Soups)
Organic Ready to Cook Products Organic Base Gravy
Organic Grocery
Millets, Rice, Pulses, Spices, Oil,
Sugar & Jaggery
Natural Brown Eggs
No Antibiotics No Artificial
Hormones

5. Sales
Model
Exports
Frozen Vegetables (Residue Free Okra to UK)
Organic Ready to Eat & Ready to Cook Products
USA, Australia-New Zeeland, Europe, Gulf, South
Africa
Organic Spices & Millets
USA, Australia-New Zeeland, Europe, Gulf, South
Africa

6. Sales
Model
Domestic
Organic Ready to Eat, Ready to Cook & Grocery Products
Retail ( Modern Trade)
Organic Shops
Exclusive Company Store
Online Portal (Vegiorganic.com)
Online Market Place (Amazon, Flipkart etc.)
HORECA
Special Organic Ready to Eat & Ready to Cook Products
Quick Service Restaurant Drive (QSR)
Special “Organic Menu ”QSR
Special “Organic Menu” Hotel Room Service
Natural Brown Eggs (NO Antibiotics)
Retail (Modern Trade)

7. Infrastructure
Contract Farming – Ahmednagar (FPO)
Organic Certified Farmers & Traders
(Maharashtra & Karnataka)
Organic Grocery Packing facility – Goa
Organic Ready to Eat & Cook processing facility in Pune
(3rd Party Retort Factory)
Frozen (IQF) facility – Aurangabad
(3rd Party IQF Factory)
Natural Brown Eggs (No Antibiotics)
3rd Party Poultry Karnataka

8. USP
Concept
Live an Organic
Life With
Convivence
We provide all
required Organic
ingredients to
consumers for their
Breakfast, Lunch
& Dinner needs
Organic Ready to
Eat & Cook
products will help
consumers quickly
prepare their
organic dishes in
few minutes
Organic Menu for QSR is good idea as restaurant
kitchen can make & serve Organic dishes quickly
with good margin
Natural Brown
Eggs without
“Antibiotics” for
healthy breakfast

9. Market
• Organic food in India is a niche category and the wave which is still to sweep across
the nation. Demand is expected to rise in the coming years due to increasing
number of incidence of food adulteration, rising consumer consciousness coupled
with increasing income. Growth in e-commerce sector is acting as facilitator to
reach target consumers
• Consumers in India are preferring to turn completely organic in their food habits.
Non availability of organic fruits and vegetable is still a concern and there is need
for stronger supply chain. Organic beverages like tea have the highest value share
followed by pulses and dairy products.
• Current Domestic Organic Market estimated at 4000 Cr expected to rise to 10,000
Cr by year 2020
• Market is Expected to Grow at a CAGR of 25% till 2023
• Market size for packed Organic products is approximately 75 Cr which is growing
rapidly
• The highest growth is observed in the organic food segment, followed by textile,
beauty and personal care.
• Source : India Organic Market by ASSOCHAM

10. Gross
Margins
Organic
Ready to Eat
Products 30%
to 35%
Organic
Grocery 20%
to 25%
Frozen
Products 10%
to 15%
Natural
Brown Eggs
25% to 30%

11. Challenges
to work with farmers & traders for sourcing certified
organic products , as these are not available easily
Need
to stock Organic Products in season (Raw Material)Need
to provide heavy retail margins to retailers (Modern
Trade) which makes product more expensive
Need
Ready to eat products are 18% GST bracket which
makes product more expensive
GST

12. Growth
Potential –
Line Extension
Organic Meal Services will be big market &
game changer
Intent to launch “Vegiorganic Meal” Services
to Corporate as part of expansion program
Our company will provide Organic Ingredients to
franchise who will prepare Organic Melas , these ready
melas will be marketed under Vegiorganic Meals &
distributed through meal delivery market place players
like Zomato, Swagy etc

13. Business Plan
1
Soft launch will
be done by Jan
2019 in Goa &
Mumbai
2
Targeting 6 to 10
Cr business in 12
month operation
with 80% focus
on domestic
market & 20%
on export
revenue
3
Targeting Gross
Margin of 25% +
4
Targeting Net
Margin of 10% +
5
In year 2 other
markets will be
opened (Top 10
to cities in India)
with top line
target of 20 to 25
Cr with YTY
growth of 30%+

14. Brand
Promotion
RETAIL
(MODERN TRADE)
PROMOTION
ONLINE
PROMOTION SEO
GOOGLE
ADWORDS
SOCIAL MEDIA
MARKETING
WHY ORGANIC
EVENTS IN
HOUSING SOCIETY,
BPO, CORPORATE,
CLUBS
SPECIAL ORGANIC
MENU DRIVE IN
RESTAURANTS
(QSR)
SPECIAL ORGANIC
MENU IN FINE
DINING
RESTAURANTS

15. Investor
Perspective
Gross Margin 30%
Net Margin 10% +
Working Capital Need 25% of Targeted Revenue
(3 Month Sales Cycle Rotation)
Capital Need for creating backword &
supply chain integration
Packing & Grading facility for Grocery
Procurement & supply chain infrastructure
Research & development of RTE products
Advertising & Marketing
Expansion Scope
6 to 10 Cr Year 1
20 to 25 Cr Year 2
Up to 50 Cr in Year 3
Up to 75 Cr in Year 4
Up to 100 Cr in Year 5

16. Organic
Menu for
Restaurants

17. Organic
Ready to Eat
Products

18. Organic
Grocery
Products

19. Organic
Spices

20. Journey So far
JAN TO APRIL 2018
CONCEPTUALIZATION
OF BUSINESS IDEA
MAY TO JULY 2018
PRODUCT & PACKING
DEVELOPMENT
AUG 2018 1ST BATCH OF
TRIAL PRODUCTION OF
RTE
SEP TO DEC 2018 TEST
MARKET IN GOA
DEC 2018 INSTALLATION
OFF PACKING FACILITY
IN GOA
JAN 2019 SOFT LAUNCH
IN GOA & MUMBAI
(PROPOSED)

21. Certification

22. Contact
NTM Vegiorganic Products Pvt Ltd
#116, 1st floor, Anand Towers – II,
Airport Road, Chicalim – Goa – 403711
www.vegiorganic.com
sales@Vegiorganic.com
+91 9769216214 / +91 9823141161