Uniqueness of exotic vegetables?
Cultivation practices
Types of Exotic vegetables
Product life-cycle per type (stages and duration)
Practices and Methodology
What is the market potential?
2. Uniqueness of exotic vegetables?
Cultivation practices
Myths and Reality
Types of Exotic vegetables
Product lifecycle per type (stages and duration)
Practices and Methodology
Urban Agri culture: Professionalism in Farming
What is the market potential?
QA
3. Popular Not so popular
Salads, Iceberg
Zucchini
Broccoli
Red Yellow Capsicum
Red Cabbage
Cherry Tomatoes
Asparagus
Herbs
Basil
Parsley
Celery
Oregano etc.
Sweet corn and Baby corn
Mushroom (not farming but factory
production)
Brussels sprouts
Artichokes
Garlic Chives
Golden cherry tomato
Galangal
Pok Choy
4.
5. Popular uniqueness
Eaten Raw / semi cooked
High priced in Retail
Mostly health conscious people eat.
Not so popular Uniqueness
Super healthy food proven scientifically
Farming efforts are same as normal vegetables
In India Pune, Nasik, Ooty, Himachal,
Uttarakhand and Banglore are the only area
which produce it.
Its used and sold in high quantity in Udaipur,
Jaipur, Delhi, Chennai, Kalcutta
6. Myths and Reality
MYTH Reality
Only poly house
cultivation
Open, Shade net and Polyhouse all are used based on
crop choice and agronomic condition of the farmland
No pest attack
happens on Exotic
vegetables
Pest attack happens on Exotic vegetables and need
same care as the other vegetables
Only 5 star hotels
has exotic
vegetables
Every Small restaurant, household and cafes also use
Exotic vegetables
It needs very high
knowledge and
technology
It does not need very high knowledge and technology
but basic understanding of the Agriculture. Lot of
hands on practice.
A new entrant might need a consultant for 6 months
to year.
Used only in
Chinese vegetables
Used in Indian, Continental, Thai, Chinese recipes.
Also there are fusion cooking with Indian Recipes.
Smoothies, soups and salads has increased
consumption.
7.
8.
9. Open Farming
The temperature
between 16 to 38 dc
Shed net Framing
Temperature above
38 to 42
Polyhouse farming
Controlled
temperature and
humidity
Salads, Iceberg
Zucchini
Broccoli
Red Cabbage
Cherry Tomatoes
Asparagus
Herbs
Basil
Parsley
Celery
Oregano etc.
Sweet corn and
Babycorn
Salads
Iceberg
Red Cabbage
Cherry Tomatoes
Herbs
Basil
Parsley
Celery
Oregano etc.
Zucchini flowers
Red Yellow Capsicum
10. One time Harvest Perennial ( Multiple
harvest)
•Salads, Iceberg
•Broccoli
•Red Cabbage
•Herbs
Parsley
Celery
•Zucchini
•Kale salad
•Cherry Tomatoes
•Asparagus
•Herbs
Basil
Oregano etc.
•Sweet corn and Baby corn
Plant
Harvest Re
Harvest
End of plot
Plant Harvest
End of
plot
11.
12. Salads, Iceberg 21 to 25 days for sampling, harvest 0 to
45 days then end.
Herbs
Parsley 21 to 25 days for sampling, harvest 0 to 40
days, then end
Basil 21 to 25 days for sampling, harvest 0 to 45 days,
life till 1 year
Asparagus 30 to 40 days for sampling, harvest 0 to 650
days, life for 7 years.
Practices / Methodologies
Seeds Samplings Plantation Harvest
13. Direct seed sowing
•Zucchini flowers after 30 days, fruiting 40 days and life till
3 months
•Sweet corn 60 days, 3 corns per plant, life till 3 months
•Babycorn 60 days, 3 to 5 corns per plant, life till 3 months
•Herbs
Celery 45 days then end
Oregano etc. 45 days re-harvest till 3 years from same
plant.
Practices / Methodologies
Seeds Plantation Flowers Fruiting Harvest
14. Broccoli 21 to 25 days : Broccoli is bud stage of the
Flower (not fruit) : 0 to 75 days Harvesting then end
Cherry Tomatoes 21 to 25 days: 0 to 45 days
Harvesting then continue till 6 months
Red Cabbage 21 to 25 days, Red cabbage is leaves in
head form (not fruit) : 0 to 75 days Harvesting then
end
Red Yellow Capsicum : Tissue culture ready samplings
45 days flowers then fruiting till 0 to 180 days
Practices / Methodologies
Seeds Samplings Plantation Flowers Fruiting Harvest
15. Generic opportunities Other opportunity
Salads, Iceberg B2B and B2C Health based Salads
Zucchini B2B Zucchini flowers
Broccoli B2B and B2C
Red Yellow Capsicum B2B and B2C
Red Cabbage B2B and B2C
Cherry Tomatoes B2B and B2C
Asparagus B2B and B2C
Herbs
Basil
Parsley
Celery
Oregano etc.
B2B and B2C Pollination improved due to
friendly insects
Sweet corn and Baby corn B2B Animal fodder is main crop
and corn is secondary crop
Also protection purpose
16. Row to Row Plant to plant
Salads, Iceberg 1 feet 1 feet
Zucchini 2 feet 3 feet
Broccoli 1 feet 1 feet
Red Yellow Capsicum 8 – 9 inch 8 – 9 inch
Red Cabbage 1 feet 1 feet
Cherry Tomatoes 2 feet 2 feet
Asparagus 2 feet 3 feet
Herbs
Basil
Parsley
Celery
Oregano etc.
2 feet 3 feet
Sweet corn and Baby corn 2 feet 3 feet
17. Salads, Iceberg 150 to 250 gram each salad 4 to 5 toms per acre
Zucchini 4 kg per plant 6 tons per acres
Broccoli 200 to 350 grams per plant 5 – 6 tons per acres
Polyhouse 8 to 11 tons
Red Yellow Capsicum 150 to 350 grams per fruit 10 gunthe 40 ton
Red Cabbage 200 to 350 grams per plant 5 – 6 tons per acres
Cherry Tomatoes 10 to 15 grams per fruit 10 gunthe 15 tom
Asparagus 10 to 25 grams per stick 1 to 5 ton per acres
Herbs
Basil
Parsley
Celery
Oregano etc.
500 grams
2 -3 bunches
200- 300 grams
30 to 100 grams
Sweet corn and
Baby corn
200 - 300 grams
10 to 15 grams
20. Start your farming with Market analysis
Demand analysis
Then product planning
Then production or sourcing
Build Supply chain system at your scale
Post harvest to customer delivery team,
equipments, storage and logistics.
21. B2B : Business to business
Hotels
Resellers
Malls
Market yard
Institutions
Exporters
B2C Business to customer
Own shop
E commerce with home delivery: Whats app, Mobile
app, website, sms, calls etc.
Stalls in Weekly bazar, corporate, societies and counter
sales
22. B2B Market Rates are determined by Demand
supply
Contract farming rates are based on how
scares and valuable the item is. Rates can be
25 rs to 75 rs per kg.
B2C rates are guided by rates on E commerce
apps and Mall rates.
The fixed MRP based fresh produce is
possible only when the SKU is created with
brand and packing.
23. B2B B2C
Salads, Iceberg 30 TO 50 RS PER KG (SUMMER END 150 RS) 80 to 120rs per kg
Zucchini 30 TO 50 RS PER KG (SUMMER END 100 RS) 80 to 120rs per kg
Broccoli 30 TO 50 RS PER KG (SUMMER END 250 RS) 80 to 150rs per kg
Red Yellow Capsicum 50 TO 60 RS PER KG (Winter 150 RS) 80 to 150rs per kg
Red Cabbage 10 TO 40 RS PER KG (SUMMER END 80 RS) 80 to 120rs per kg
Cherry Tomatoes 30 TO 50 RS PER KG (SUMMER END 250 RS) 80 to 120rs per kg
Asparagus 60 TO 90 RS PER KG (SUMMER END 250 RS) 150 to 200rs per kg
Herbs
Basil
Parsley
Celery
Oregano etc.
30 to 200 rs per kg 10 rs to 30 rs pack
Sweet corn
Baby corn
5 to 80 Rs as per demand supply 60 to 100 rs.
24. Any questions now?
Any questions later?
Gouri.jadhav@gmail.com
Whatsapp : 77580 11174
Call 9325206907
26. Certified organic PGS India Organic Residue free
Cost 40000 to 1 lac 5000 6500 per sample by
buyer
What is certified LAND.
The process, soil,
water, methodology
and farm site
Legal documents Actual product
samples
Time to get
certified
3 years Instant After sample test
International
recognition
Yes No Yes
Domestic
recognition
Yes Yes Yes
Who gets this
done?
Buyer pays for
Farmers land to get
certified
Farmers in groups Exporter
Certified by? NPOP approved 23+
agencies appointed
by APEDA
PGS india Private labs
approved by Export
inspection agency,
Phyto sanitary and
FSSAI
27. NPOP : Indian certifying body for organic
http://apeda.gov.in/apedawebsite/organic/or
ganic_contents/national_programme_for_org
anic_production.htm
3 years time
Internationally recognized.
Cost 40 k to 1.25 lac Inr
29. Benefits
1) pH of water can be managed
2) EC of soil is maintained .
3) fertilizer applied at regular intervals increases
efficiency by 30-40 %
4) Calcium and magnesium application increases
quality and quantity of yield.
5) Micronutrients are applied at regular interval.
6) In fertigation to soil urea can be used which
reduces cost as compared to hydroponics where
urea can not be used.
7) Losses of fertilizers and losses Nitrogen from
fertilizers are minimized.
8) Fertilizers applied equally to all plants in crop.