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Nasscom
Emerge –
Exotel

Exotel

1
Preface:
Our world without Exotel
Consider an SME
• 3 to 30 people
• Owner has a smart phone
• Has an email address and a simple internet connection
• Company has a website
• Typically B2C services
• Receives or makes more than 20 calls a day
• Less than 1200 calls a day
• (or) High value of leads
• Requires mobility due to multi-tasking
Examples of SME

15 people resort in
Masinagudi,
only aircel mobile works,
Owner in Hyderabad

7 people travel agent
in Ahmedabad

13 people
real estate marketplace
in Delhi
Their leads are generated from..
The call to action is..

Phone call (or SMS)

Email

Website
Internet is covered
What about phone calls?
Cell phones are not designed to run a
business
A missed call is a lost customer
So, they advertise more numbers…
And soon end up with this..
EPABX
EPABX is a hardware. It is
like a mini telephone
exchange..
But that has last mile connectivity
issues…
Consumes (a lot of) power
Needs to be on 24x7…
Involves wires..
Takes time to install..
Is impossible to change after
installation..
And goes down when someone digs up
nearby..
Getting support is a pain..
Does not expand with the business…
Calls are not measurable…
And you have to leave it behind at
office…
A few SMEs grow large enough for a call
center…
Chapter 1:
Virtual Phone Number
Instant activation of a reliable phone
number
So, Chapter 1 ends like this…
Exotel gives a virtual phone number to
companies in India. The difference between
this number & your SIM card is that it can
receive & make more than one phone call at
the same time. Theoretically, it can scale
infinitely.
Chapter 2:
App Bazaar
App bazaar is a collection of
telephony applications that
can be installed on a virtual
phone number. The concept
is similar to force.com (of
salesforce) in B2B or Play
store (of Andrioid)
The Oak Tree
• Oak Tree is an IVR app. It
helps you easily build IVR
menus and route calls to the
correct department in your
company!
• This is an example of
functionality based app
Shout Out
• Shout out app allows you to
upload an excel sheet of
phone numbers, call them,
play an audio file and do
much more!
• This is an example of an
app built for a team
(Marketing teams)
Real Time CRM
• Real time CRM allows you
exchange data between your
ERP/CRM or ticketing system
& Exotel. For ex: Call popups
• This app is an example of how
3rd
party
software
can
integrate with exotel.
Food at your
doorstep
• There are only a few reasons
why anyone calls a delivery
based restaurant. “Food at your
doorstep” pre-packages all
those reasons.
• Example of an app designed for
a vertical or industry segment
Phone a friend
Phone a friend is our integration
provider program. On
installation, Customers get
access to third party IT
companies who have been
trained on Exotel API to do their
integrations at an extra cost
App bazaar SDK

• Building a B2B telephony app
ecosystem.
• First of it’s kind in India &
elsewhere.
• Work in progress.
So, Chapter 2 ends like this…
Along with the virtual phone number, exotel also
gives telephony apps for your sales, marketing &
Support functions.
So, the three easy steps are:
• Purchase a number
• Purchase an app
• Install that app on this number to get the
functionality
Conclusion:
Business phone system on the cloud
Google, Justdial = More leads
Exotel Number = Better Conversion
The Team

Shivku

Ishwar

Sooth Sayer

Operations

Roopit
Flipkart
Yahoo!
BITS Pilani CS

Position2
Yahoo!
SAP Labs
IIITB CS

Sid

Technology

Vijay

Marketing

Bing Search
Practo
Windows backup
NEN
Utah MS in CS BITS Pilani
BITS Pilani CS
Story so far

2 years, 4 months
●450+ clients
●Team of 15
●Growth from 100 customers in September
last year to 450 (350 in 1 year)
●Cash Flow Sustainable month on operations
●Pure SaaS model so far, no FOS or Tele Sales
yet.
What do SME's say about us? And why?
What do SME's say about us? And why?
What do SME's say about us? And why?
What do SME's say about us? And why?
Clients
Thank you

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Why your business needs Exotel - a phone system on the cloud