The document provides an overview of Exide Battery, the market leader in batteries in India. It states that Exide has a strong brand equity and wide distribution network. It notes that the replacement battery market is fragmented, with unorganized players accounting for 55% of the market. The document discusses Exide's history and incorporation, its segmentation into automotive and industrial batteries, and its current market share of 45.82% compared to competitors like HBL, Amara Raja, and others.

1. Presented by
Krishna Mhatre
Roll.No.16

2.  OVERVIEW OF INDUSTRY
 ABOUT EXIDE BATTERY
 SIZE OF THE COMPANY
 SEGMENTATION
 TARGET AUDIENCE
 PRODUCT DETAILS
 CURRENT MARKET SHARE
 ADVERTISEMENT AND SELLING

3.  Exide is the market leader in batteries with a
strong brand equity and widest distribution.
 Production of batteries grew by 18.3% in 2009-
10.
 The replacement market is fragmented. The
unorganized players make up about 55% of the
market, while the organized players account for
the remaining 45% of the market. The market
share for the organized players was 30% in this
segment 4 years before.

4.  Exide was incorporated as Associated Battery Makers (Eastern)
Ltd., on 31st January, 1947 under the Companies Act, 1913 to
purchase all or any of the assets of the business of
manufacturers, buyers and sellers of and dealers in and repairers
of electrical and chemical appliances and goods carried on by the
Chloride Electric Storage Company (India) Ltd, in India.
 The name of the Company was changed to Chloride India Ltd on
2nd August, 1972.
 The name of the Company was again changed to Chloride
Industries Ltd. vide fresh Certificate of Incorporation dated 12th
October, 1988.

5.  1. Automotive
 2. Industrial

6. Automotive
 General Motors, Toyota, Hyundai, TATA
Motors, Maruti, FIAT, Leyland, Renault,
Honda.
Industrial
 Railway, Telecommunications, Defense,
Mining, Hospitals, Airlines Signaling &
Communications.

7. Amco, 2.03
Others, 18.8
Tractor and Exide, 45.82
farm HBL, 13.98
equipment, 2.
Amara
23
Raja, 17.14

8. sales
Industrial
45%
Automobile
55%

11. Thank you