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The Dark Knight

Marketing case study
The Dark Knight
• Warner Bros
• $185 million budget
• Made due to the success of last (well known
  comic book
• Technological convergence
• Grossed over $1billion
• Created Synergy
• Viral marketing
The Dark Knight
• Created two rollercoasters to promote the film
  ($7.5 million)
• JarnoTrulli promoted it on the side of his F1 car
• Silverstone – batmobile drove round
• Promoted as a more serious batman
• WHY SO SERIOUS
• www.whysoserious.com
• Viral marketing
The campaign
• Teaser trailer
• Trailer

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The dark knight

  • 2. The Dark Knight • Warner Bros • $185 million budget • Made due to the success of last (well known comic book • Technological convergence • Grossed over $1billion • Created Synergy • Viral marketing
  • 3. The Dark Knight • Created two rollercoasters to promote the film ($7.5 million) • JarnoTrulli promoted it on the side of his F1 car • Silverstone – batmobile drove round • Promoted as a more serious batman • WHY SO SERIOUS • www.whysoserious.com • Viral marketing
  • 4. The campaign • Teaser trailer • Trailer