Learn how to identify internal influencers and why they are a VIP part of your comms strategy! Award-winning Senior Employee Engagement Specialist Laura Jameson from Instinctif Partners shares examples influencer networks that have made a crucial difference for organizations during times of change. Laura has worked with brands like Rolls-Royce, AstraZeneca, BT, AXA, Bank of Ireland, and GSK.

1. Expert Webinar Series
Wednesday, August 22, 2018

3. instinctif.com
Laura.Jameson@instinctif.com
Laura Jameson
Senior Engagement Specialist

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Big brands
make big promises
We get your people to do the right things at the
right time because they want to.
Our engagement strategy and programmes
influence and enhance your reputation and
impact, creating a world of opportunity for you,
your employees and your stakeholders.

6. Company
CustomerEmployee

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Create a movement

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What is an influencer?

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What is an influencer?
Champions/ambassadors
- self-selected/self-nominated
- High-performing
- ‘Official’
Influencers
- Peer-nominated
- Disruptive
- Unofficial network

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12. Who do
they trust?
Who do they
admire?
Who do they
they go to?

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Putting theory into practice

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What can we learn from these case studies?
1. Crowd source your real influencers – look at who really holds sway
within your organisation
2. Involve them in shaping and owning how you go about engaging the
rest of your people
3. Give them the inside track – and keep the communication two way

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Our key principles for using influencers
• Be willing to co-create solutions and collaborating with an influencer
network
• Be open and honest with them and being prepared to hear that
openness and honesty back
• Be ready to listen and make changes as a result of what you hear –
can’t start a conversation unless you’re prepared to do something in
response to what you hear

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Questions

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Sign up for a demo, and we’ll share
our mobile platform to help you reach
and engage your workforce .
staffbase.com/demo

26. laura.jameson@instinctif.com
For Internal Comms Support:

27. Learn how to identify internal influencers.
Learn how to infuse humor into your internal comms.
Learn how to measure your internal comms to drive results.
Learn why your work matters.
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