The 10 most important things your websitemust have1. A clear description of who you are2. An easy to understand and remember website address3. Easy to use navigation4. Testimonials5. Calls to action6. Fresh content7. High quality images8. Social media integration9. Be mobile friendly10.Analytics
FacebookPrimarily friends and family. You must know theperson to gain access. Ideally suited forconsumer focused brands.LinkedinPrimarily business colleagues. You must knowthe person to gain access. Ideally suited forrecruiting and sales.TwitterPrimarily interest based. You do not need toknow the person to gain access. Ideally suitedfor educating and building credibility.
Our 5 Rules of Social Media for business1. Social media is a collection of communication tools. It’s what you do with those tools that matters2. Social media is about people – not technology or your products and services3. Develop a give first mentality – don’t sell – connect4. If you’re going to do it, do it on a consistent basis5. Create, find and share content that people will want to consume and spread
Case study #1 Industry: Tool and Die Company Size: 45 EmployeesSituation-OverviewSecond generation company, looking to adjust markets, wanted to build on avision and clear goals, wanted sustainability.Steps:1. Senior managers developed a clear picture of achievable, but stretch goals.2. Every employee in the company developed own personal vision and goals.3. Tested contribution daily and reported ‘wins’ every week. Everyone waspart of the company’s success and growth.What happened:Original vision was ‘3X5’, triple the business in 5 years.Achieved the vision and goals in less than 4 years, developed newmarkets, attracted key contributors to the team.
Case study #2 Industry: Industrial Retail Company Size: 18 EmployeesSituation-OverviewFamily organization. Wanting to grow sales and service to better compete.Wanted to engage all employees in new market demands and ideageneration. Two separate retail locations.Steps:1. Brought entire team together for a series of off-site strategy meetings.2. Company formed two groups, one focused on sales, the other on service.3. Initiatives developed were executed by everyone at all levels.What happened:Employees felt recognized and empowered. Great ideas were generated andpeople ‘owned’ the stake in the outcome. Sales and service dramaticallyincreased. Two locations came together. The owners felt a significantreduction of stress.
Case study #3 Industry: Heavy Construction Company Size: 150 EmployeesSituation-OverviewCompany enjoyed 30 years of success, but now competing more on price from largercompetitors coming into area. Service offering was always a benefit, but largergrowth with more people creating conflict between departments and losing edgethey once had. Stress was high to maintain market share and keep up morale.Steps:1. Owner, managers and team developed clear vision together.2. Employee sessions brought people together, asked opinions, contributed.3. Small, intense focus groups kept up momentum and action.What happened:Departments came together in cooperation. Shared expectations reducedconflict and fighting for resources. Employees felt part of ownership and keptmanagement on track with accountability structures and commitments.
Case study #4Industry: Restaurant Supply/Service Company Size: 40 EmployeesSituation-OverviewExponential growth in market. Sales and service teams competing for resources andneeding to cooperate and come together. Service levels needed to remain industryleading to stay competitive.Steps:1. Full company came together for a series of off-site meetings.2. Explained market changes, top client demands and need for serviceexcellence. Had everyone agree on need for synergy and cooperation.3. People divided into ‘mixed’ groups to strategize actions and commitments.What happened:Team building happened naturally. Teams owned progress and successstories. People innovated in new ways. Best ideas came from the serviceteams on site.
5 Steps to create the ultimateteam environment, engageyour team and get everyoneon the same page….