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TapAnalytics Overview
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- 2. What Are YourChallenges? Eliminate the Pain of Reporting with TapAnalytics!
- 3. What Are YourChallenges? Impress and Keep Your Clients with TapAnalytics!
- 4. What Are YourChallenges? Prove You Deliver the Best ROI in Town, with TapAnalytics!
- 5. Our Marketing AnalyticsPlatform Helps You Overcome These Challenges… SAVE TIME. DELIGHT YOUR CLIENTS. GAIN INSIGHT. PROVE ROI.
- 6. What is TapAnalytics? A complete digital agency analytics and reporting platform Our intelligent analytics platform integrates industry-leading tools to manage your digital marketing campaigns effectively and prove ROI!
- 7. Save Time: ReduceReporting Effort Unified, configurable on-demand dashboards and scheduled email reports Easily view and maintain campaigns • Top level management views of agency performance • Customized views for clients • Flexible account management with self-serve setup and white-label capabilities Save time and money on campaign reporting! Improve operational efficiency and reduce costs!
- 8. Delight Your Clients All-in-one reporting and customizable client dashboard Customize dashboards and reports for each client Meet your customers reporting needs just the way they prefer Deliver great client communications, in real time, with no effort Provide insights on improving campaign performance Customer retention, reduced churn! Faster revenue growth and increased profits!
- 9. Gain Insight Analytics,intelligence, and trending insights for marketing campaign optimization Detailed analysis measures performance and provides insights Trend analysis summarizes patterns and behaviors Scoring ranks campaigns and predicts performance Instant alerts quickly identify factors needing attention Roll-up insights feature Key Performance Indicators Understand critical information, complex scenarios! Quickly make the right decisions, optimize campaigns!
- 10. TapClicks Digital MarketingPlatform Agency Management Dashboard Get It! Analyze It! Integrations Share It! Configurable Dashboards & Reporting Analytics Client Dashboards / Reports Data Aggregation Intelligence & Insights Agency and Client
- 11. It’s All Aboutthe Metrics, for Your Campaigns! Demonstrate Your Effectiveness with TapClicks! Get It! Gather Information Aggregate Campaign Data with Channel Connectors Analyze It! Analyze Performance Across All Campaigns and Clients Share It! Report Results Customized Dashboards and Reports for Agency and Clients
- 12. Unique TapAnalytics Advantages Unified, configurable dashboards and scheduled email reports • Top level management view of agency performance • Customized views for clients • Flexible account management, with self-serve setup and white-label capabilities Extensive integrations and data import function Analytics and trending insights for marketing campaign optimization
- 13. Spectrum of Channels/ Integrations Display Advertising Social Google DFA FaceBook Ads Google DFP AppNexus TheTradeDesk Rubicon* Yahoo APT* OAS 24/7* Jivox* Twitter FaceBook LinkedIn FourSquare YouTube Vendasta Shoutlet* Google Adwords SEM Bing Ads Yahoo Ads Constant Contact Email/ Leads MailChimp Marchex ExactTarget CallCap PulsePoint Data-Dynamix Google Analytics Analysis Moz Omniture* TruMeasure* And More! Contact us for custom integrations * Not included in self-serve TapAnalytics platform
- 14. Data Aggregation Automatically aggregate all campaign and client data for analysis • From all connectors / integrations • With real-time results Extensive integrations and data import function Scalable architecture Rapidly add new clients, build dashboards Easily view and maintain campaign data via dashboards Aggregate All Client Data to Simplify Operations And Account Management
- 15. Data Analytics Analyze aggregated data and performance Detailed analysis of metrics and Key Performance Indicators (KPIs) Data visualization and trend analysis summarize patterns and behaviors Scoring ranks campaigns and predicts performance Quickly Identify Hidden Clues To Improve Campaign Effectiveness
- 16. Intelligence and Insights Roll-up analysis and insights with detailed drill-down Hundreds of Key Performance Indicators (KPIs) help highlight campaign performance, at a glance Understand critical information, complex scenarios Intelligence and Insights Help You Confidently Optimize Campaigns
- 17. Configurable Dashboards andReporting Configurable dashboards for both agencies and clients On-demand, cloud-based, interactive dashboards • Self-serve PaaS (Platform as a Service) • Flexible, menu-driven setup The Intelligence You Need: On-demand Dashboards and Reporting Alerts and reports • Schedule reports, or run them on demand • Instant alerts quickly identify factors needing attention • Automated emails in HTML, PDF, Excel, and Word formats
- 18. Agency and ClientDashboards Customize dashboards for agencies, and for each client High-level agency dashboard for all client campaigns • Visualize performance, intelligence, insights on improving performance Client-specific dashboards and reports • Meet your customers reporting needs Manage More Effectively and Prove Your Value To Your Customers
- 19. Key TapAnalytics Features For fast, simple campaign performance analysis Trending Insights Configurability Interactivity White-label Custom Branding And More! Dashboards Reporting Campaign Analysis Scores Data Visualization
- 20. For Digital Agenciesand Marketers Value of TapAnalytics Demonstrate proven operational efficiencies, reduce costs, improve communications, increase customer retention Digital Agency CEO / CMO / Ad-Ops Digital Agency Account and Sales Managers Dashboard rollups of all clients and campaigns help you easily monitor, report, evaluate and optimize all campaigns Custom dashboards, automated reporting on client campaigns ensure you have immediate on-demand results to share with clients Results: Revenue growth and increased profitability!
- 21. For Clients andEnterprises Demonstrate marketing campaign status and ROI to your management Clients CMOs / Marketers Custom dashboards and reports provide immediate visibility and automate reporting of campaign status and analytics, without onerous manual data collection Reporting and analytics let you measure and optimize campaign performance Results: Stay on top of your campaign investments and deliver proven value! Value of TapAnalytics
- 22. Save Time It’sAll About the ROI…. Achieve Better Results for Your Clients, and Your Agency!
- 23. Delight Your Clients It’s All About the ROI…. Achieve Better Results for Your Clients, and Your Agency!
- 24. Gain Insight It’sAll About the ROI…. Achieve Better Results for Your Clients, and Your Agency!
- 25. The Company YouKeep: Wide Adoption Over450 digital agencies Over5,000 brands Over250,000 dashboards Our diverse network of digital marketing clients deploy our platform and collaborate on advancing state-of-the-art solutions
- 26. Meet Our Clients And More!
- 27. Customer Testimonials MichaelFibison VP Digital Platforms, Digital First Media “Digital First Media adopted the TapClicks Analytics Platform to consolidate and simplify complex campaign metrics, which enabled us to demonstrate our full value to our customers.” John Paton CEO Digital First Ventures “TapClassifieds’ multiplatform auto-marketing approach, added to our existing portfolio of targeted digital advertising, provides a comprehensive marketing solution that is designed to deliver measurable results for our car dealer clients.” Jason Erdahl Executive Director, Digital Star Tribune “Our first collaboration was a huge success right out of the gate.” Martin Garcia, Santa Cruz Sentinel “We strongly believe in the measurement and reporting of direct marketing results. TapAnalytics helps our clients roll up all campaign information in a single dashboard, with customizable, on-demand reporting, saving a huge amount of time and effort. And, sophisticated analytics help in optimizing our campaigns.” “I must say the Taps Team have been a pleasure to work with!” Kevin Layton, CEO, Data- Dynamics
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- 29. TapClicks, Inc. Digital marketing analytics company • Delivering digital campaign metrics and performance analytics • To digital agencies, their clients, and enterprises for optimized ROI Established in 2009 Headquarters: Silicon Valley • Offices in Canada, India and Mexico Expertise / Years of Experience Technology Marketing Media Advertising E-commerce
- 30. Thank You! Visitus at www.TapAnalytics.com Contact us for a Free Trial, a Demo, or to Demo Your Own Data!
Editor's Notes
- #3 What are your challenges? Fast generation of reports…..client retention….demonstrating ROI… Digital agencies came to us with these issues, and solved them with TapClicks!
- #4 What are your challenges? Fast generation of reports…..client retention….demonstrating ROI… Digital agencies came to us with these issues, and solved them with TapClicks!
- #5 What are your challenges? Fast generation of reports…..client retention….demonstrating ROI… Digital agencies came to us with these issues, and solved them with TapClicks!
- #6 Introducing TapAnalytics! We provide a digital marketing and analytics platform To SAVE TIME. DELIGHT YOUR CLIENTS. GAIN INSIGHT. And Demonstrate ROI for all your campaigns! The TapClicks Marketing Analytics Platform Can revolutionize the way you deliver results!
- #7 What is TapAnalytics? A complete digital agency analytics and reporting platform Our intelligent analytics platform integrates industry-leading tools to manage your digital marketing campaigns effectively and prove ROI!
- #8 SAVE TIME: REDUCE REPORTING EFFORT Unified, configurable on-demand dashboards and scheduled email reports Automatically aggregate all campaign and client data with TapAnalytics Extensive integrations and data import function Easily view and maintain campaigns via Top level management views of agency performance Customized views for clients Flexible account management, with self-serve setup and white-label capabilities Save time and money on campaign reporting! Improve operational efficiency and reduce costs!
- #9 DELIGHT YOUR CLIENTS All-in-one reporting and customizable client dashboard Customize dashboards and reports for each client Meet your customers reporting needs just the way they prefer Deliver great client communications, in real time, with no effort Provide insights on improving campaign performance
- #10 GAIN INSIGHT Analytics, intelligence, and trending insights for marketing campaign optimization Detailed fact-based analysis measures performance Instant alerts quickly identify factors needing attention Trend analysis summarizes patterns and behaviors Scoring ranks campaigns and predicts performance 473 metrics and Key Performance Indicators (KPIs) with roll-up analysis and insights ----------------- Next, Analyze it! Based on aggregated data….. See marketing campaigns across multiple clients and channels. With results, Instant alerts, analysis, performance metrics, trends, and scoring… Identify what works, and what needs attention!
- #11 In summary: The TapAnalytics platform helps you get, analyze, visualize, optimize and quickly share success across all campaigns, with: Agency Management dashboards, at the high level. and Client Dashboards, alerts, and reports delivering marketing analytics value to clients. Metrics rule! Tapclicks automates metrics for your marketing campaigns.. And it’s easy! Get it Analyze it and Share it Get IT: Gather Information: Aggregate Campaign Data with Channel Connectors Analyze It: Analyze Performance: Across All Campaigns and Clients Share it:Report Results: Customized Dashboards and Reports for Agency and Clients TapAnalytics proves your effectiveness with Dashboards, reports and Analysis,
- #12 Metrics rule! Tapclicks automates metrics for your marketing campaigns.. And it’s easy! Get it Analyze it and Share it Get IT: Gather Information: Aggregate Campaign Data with Channel Connectors Analyze It: Analyze Performance: Across All Campaigns and Clients Share it:Report Results: Customized Dashboards and Reports for Agency and Clients TapAnalytics proves your effectiveness with Dashboards, reports and Analysis,
- #14 Many more integrations! We have integrated all these channels, and more….just tell us what you need…. Get it! Data Aggregation delivers All the info, from Connectors to Google, Bing, Facebook, Twitter, YouTube, newsletters, and more…. Manage status, and data, in real time…. Reducing effort in your daily operations, and account management.
- #15 Get it! Data Aggregation delivers All the info, from Connectors to Google, Bing, Facebook, Twitter, YouTube, newsletters, and more…. Manage status, and data, in real time…. Reducing effort in your daily operations, and account management.
- #16 Next, Analyze it! Based on aggregated data….. See marketing campaigns across multiple clients and channels. With results, Instant alerts, analysis, performance metrics, trends, and scoring… Identify what works, and what needs attention!
- #17 Our Intelligence and Insights analysis uses key performance indicators and metrics, To help you and your clients understand complex scenarios and Confidently make the right changes to your campaigns…to optimize ROI!
- #18 Configurable dashboards for both agencies and clients On-demand, cloud-based dashboards Self-serve PaaS (Platform as a Service) Flexible, menu-driven setup Visualize data and analytics interactively Alerts and reports Schedule reports, or run them on demand Instant alerts quickly identify factors needing attention Automated emails in HTML, PDF, Excel, and Word formats
- #19 Share It! With the power to customize dashboards and reports, and present results the way you prefer. Agency Dashboards, for a comprehensive view of all campaigns, across multiple clients And Customized Client Dashboard views of their specific results and analytics Tapclicks helps reduce your management costs, increase efficiency, and deliver Value
- #21 For Digital Agencies and Marketers Demonstrate proven value to your clients, improve your operational efficiencies, reduce management costs, improve communications, and increase customer retention. For operational managers: a dashboard rollup of all clients and campaigns help you easily monitor, report, evaluate and optimize all campaigns For account managers and sales reps: custom dashboards with automated reporting on client campaigns ensures you have immediate on-demand results to share with clients Results: Revenue growth and increased profitability! For Clients and Enterprises Demonstrate marketing ROI to your management. Custom dashboards and reports provide immediate visibility and automate reporting and communication of campaign status and analytics, so you can avoid onerous data collection or manual report generation Reporting and analytics let you optimize campaign performance now, and for the future Results: Stay on top of your campaign investments and deliver proven value!
- #22 For Digital Agencies and Marketers Demonstrate proven value to your clients, improve your operational efficiencies, reduce management costs, improve communications, and increase customer retention. For operational managers: a dashboard rollup of all clients and campaigns help you easily monitor, report, evaluate and optimize all campaigns For account managers and sales reps: custom dashboards with automated reporting on client campaigns ensures you have immediate on-demand results to share with clients Results: Revenue growth and increased profitability! For Clients and Enterprises Demonstrate marketing ROI to your management. Custom dashboards and reports provide immediate visibility and automate reporting and communication of campaign status and analytics, so you can avoid onerous data collection or manual report generation Reporting and analytics let you optimize campaign performance now, and for the future Results: Stay on top of your campaign investments and deliver proven value!
- #23 TapAnalytics helps digital agencies improve client satisfaction, with demonstrated ROI, delivering: Better communication, performance, and efficiency, with reduced management costs And customer retention for revenue growth and increased profitability!
- #24 TapAnalytics helps digital agencies improve client satisfaction, with demonstrated ROI, delivering: Better communication, performance, and efficiency, with reduced management costs And customer retention for revenue growth and increased profitability!
- #25 TapAnalytics helps digital agencies improve client satisfaction, with demonstrated ROI, delivering: Better communication, performance, and efficiency, with reduced management costs And customer retention for revenue growth and increased profitability!
- #26 Wide adoption Over 450 digital agencies Over 5,000 brands Over 250,000 dashboards Our diverse network of customers deploy our digital marketing solutions, and collaborate with us to evolve targeted responses to broad market opportunities
- #30 Digital marketing analytics company focused on delivering digital campaign metrics and performance analytics to agencies and enterprises, for optimized ROI. The TapAnalytics platform helps digital agencies (and their clients) manage their comprehensive digital presence, with actionable analytics. This powerful digital marketing analytics platform helps marketers bypass a complex landscape of standalone campaign tools. integrating all campaigns with advanced, holistic, on-demand dashboards and reporting. Established in 2009 Headquarters: Silicon Valley Offices in Canada, India and Mexico
- #31 So…Thanks for watching! Please see our website at tapclicks.com And contact us for more information, and a demo!