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The Anatomy of the Modern Marketer


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What does the next generation of marketing leaders look like? By analyzing the digital strategies of modern marketers, we identified these eight key attributes.

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The Anatomy of the Modern Marketer

  1. 1. EYES ON THE PRIZE She engages in a web of activities and measures success differently. She’s looking at the outcome but does not try to tie every action to numbers and impressions. GETTING HER HANDS DIRTY Creative confidence is her strongest asset. She’s crafty and resourceful. She prototypes rapid experiments, iterates in public and creates change through continuous experimentation. PEOPLE AT HEART She builds strong relationships with customers and seeks to develop empathy and a deep understanding of their needs in order to provide real value. IDEAS WITH LEGS She has a good understanding of technology; how different tools work together and the possibilities they offer to execute her creative ideas. VISION- ORIENTED She’s talking with people, not to people. She’s educating, not broadcasting. Her message is not about product features, it’s about the vision behind them. THE FACE OF THE COMPANY She’s at the forefront of the community. She builds and nurtures relationships with people who can move the needle for her company. FLEXIBLE THINKER She makes her own luck. She plans well but is agile enough to respond to serendipitous opportunities. She can rapidly react and innovate in changing circumstances. OPEN EARS She listens to real people and data. She uses real-time analytics to gain actionable insights and constantly asks different questions of her data, using the answers to evolve her strategy. STRATEGY VISIBILITY MESSAGE LISTENING TOOLS RELATIONSHIPS HOW SHE THINKS WHAT SHE CARES ABOUT WHAT GETS HER MOVING WHAT SHE LOOKS LIKE WHATSHE’STAKINGIN WHATTOOLSSHEUSES HOW SHE COMMUNICATES WHAT SHE’S FOCUSED ON EXECUTION IDENTITY THE ANATOMY OF THE MODERN MARKETER by Traackr Dana Oshiro, Modern Marketer,