“Library spaces in the knowledge society – knotting together global and local”bridgingworlds2008
This document discusses the role of libraries in knowledge societies. It notes that knowledge has become a main factor of social disparity and power is based on expertise. It also examines paradoxes in knowledge societies like the more context-free information exists, the more important context-bound knowledge becomes. The document discusses public spaces and how libraries serve as representative, appreciative, and social spaces. It also looks at how libraries can link local and global networks by providing both physical and virtual spaces and resources.
From the Client Side: JavaScript in PloneSteve McMahon
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Facebook Applications and Playful Mood: the Construction of Online Third PlacesValentina Rao
This document discusses how applications and playful elements in social networks like Facebook can help create "third places" or online social spaces separate from home and work. It argues that playfulness, rather than formal games, helps foster sociability and community through a shared mood or attitude. Specifically, it suggests that playful activities on social networks allow them to function as virtual "third places" by encouraging performance and identity building through symbolic actions. The document concludes that understanding playfulness and its role in online spaces will provide insights into participatory culture and the dynamics of social media.
The 4th and 5th Marketing Revolutions data scientist age and bayesian paradox...Bruno Teboul
This document discusses the 4th and 5th marketing revolutions brought about by data science and Bayesian statistics. The 4th revolution involves the rise of "big data" and data scientists who can analyze large volumes of customer data. The 5th revolution acknowledges that humans are not perfectly Bayesian thinkers and uses of probabilistic modeling like Bayesian computation can help address this "Bayesian paradox". It argues this challenges the traditional view of "Homo economicus" in marketing.
“Virtual Communities in Europe: the cultural mix and how the European Library...bridgingworlds2008
This document discusses The European Library and its approach to marketing and serving virtual communities. It focuses on academics and researchers but also works with Europeana to reach a wider audience. Key points are that The European Library tailors its portal to academic needs and processes, provides multilingual access, engages in social media, and partners with Europeana to maximize its reach across Europe.
“Agency in a socially networked world: library clients increase their room to...bridgingworlds2008
The document discusses online social spaces and how they can be understood through research on social spaces and narrative theory. It explores how social spaces are created through narratives, identities, and social interactions. Lower levels of action like words and sentences contribute to higher levels like narratives, genres, and social spaces. Online social spaces allow for rich user experiences and participation in new forms of narrative-making and community. Librarians are well-positioned to understand these dynamics in online spaces based on research about social spaces and narrative.
What can you do with Scratch and an Arduino?
Slides used during frontal sessions of CoderDojo in Trento and during MakerFaire Rome 2014.
For more info about
- CoderDojo Trento: http://coderdojotrento.it/
- S4A: http://s4a.cat/
- MakerFaire Rome 2014: http://www.makerfairerome.eu/project/coderdojo-trento-montebelluna-riva-del-garda-655/
“Library spaces in the knowledge society – knotting together global and local”bridgingworlds2008
This document discusses the role of libraries in knowledge societies. It notes that knowledge has become a main factor of social disparity and power is based on expertise. It also examines paradoxes in knowledge societies like the more context-free information exists, the more important context-bound knowledge becomes. The document discusses public spaces and how libraries serve as representative, appreciative, and social spaces. It also looks at how libraries can link local and global networks by providing both physical and virtual spaces and resources.
From the Client Side: JavaScript in PloneSteve McMahon
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Facebook Applications and Playful Mood: the Construction of Online Third PlacesValentina Rao
This document discusses how applications and playful elements in social networks like Facebook can help create "third places" or online social spaces separate from home and work. It argues that playfulness, rather than formal games, helps foster sociability and community through a shared mood or attitude. Specifically, it suggests that playful activities on social networks allow them to function as virtual "third places" by encouraging performance and identity building through symbolic actions. The document concludes that understanding playfulness and its role in online spaces will provide insights into participatory culture and the dynamics of social media.
The 4th and 5th Marketing Revolutions data scientist age and bayesian paradox...Bruno Teboul
This document discusses the 4th and 5th marketing revolutions brought about by data science and Bayesian statistics. The 4th revolution involves the rise of "big data" and data scientists who can analyze large volumes of customer data. The 5th revolution acknowledges that humans are not perfectly Bayesian thinkers and uses of probabilistic modeling like Bayesian computation can help address this "Bayesian paradox". It argues this challenges the traditional view of "Homo economicus" in marketing.
“Virtual Communities in Europe: the cultural mix and how the European Library...bridgingworlds2008
This document discusses The European Library and its approach to marketing and serving virtual communities. It focuses on academics and researchers but also works with Europeana to reach a wider audience. Key points are that The European Library tailors its portal to academic needs and processes, provides multilingual access, engages in social media, and partners with Europeana to maximize its reach across Europe.
“Agency in a socially networked world: library clients increase their room to...bridgingworlds2008
The document discusses online social spaces and how they can be understood through research on social spaces and narrative theory. It explores how social spaces are created through narratives, identities, and social interactions. Lower levels of action like words and sentences contribute to higher levels like narratives, genres, and social spaces. Online social spaces allow for rich user experiences and participation in new forms of narrative-making and community. Librarians are well-positioned to understand these dynamics in online spaces based on research about social spaces and narrative.
What can you do with Scratch and an Arduino?
Slides used during frontal sessions of CoderDojo in Trento and during MakerFaire Rome 2014.
For more info about
- CoderDojo Trento: http://coderdojotrento.it/
- S4A: http://s4a.cat/
- MakerFaire Rome 2014: http://www.makerfairerome.eu/project/coderdojo-trento-montebelluna-riva-del-garda-655/
The document discusses playfulness in the 2008 Obama presidential campaign on Facebook. It argues that the campaign employed playful tactics like applications and framing their presence as fun to make their political messaging more viral in a top-down strategy. However, playfulness can also emerge bottom-up from grassroots support when popular political expression takes on playful forms. The document examines how embedded playfulness on the internet and in social interactions on Facebook specifically can blur the lines between true and false, and bring a new form of productive political play and social participation when social dynamics meet online citizenship.
The document discusses photos from a field test of an MC Precast Stone Strong retaining wall system installed in Newnan, GA. The photos show the unfinished concrete blocks with rock and gravel infill used as internal drainage. A top block is designed with an 8 inch drop to allow dirt to be pushed to the face rather than using a cap block, and to accommodate fencing or guardrails inside the wall. Additional pictures show other Stone Strong projects using stained concrete blocks in various locations.
This document appears to be a quiz about weather instruments and weather-related concepts for 5th grade students. It contains multiple choice questions about different weather instruments like thermometers, barometers, anemometers, hygrometers, wind vanes, weather balloons, and weather stations. It also asks questions about weather phenomena like evaporation, condensation, precipitation, transpiration, high and low pressure systems. After the quiz, it provides a scoring rubric to evaluate student performance from Weather Master to needing to study more.
The document summarizes the IT transformation efforts at Oak Ridge National Laboratory from 2006-2008. It discusses consolidating IT staff, application transformation, and cyber security revitalization to create a unified user experience with common interfaces for employees, customers, and collaborators. It highlights goals of making enterprise data easier to access, facilitating cross-discipline collaboration, and mining data to create knowledge and predictability in research and development. The summary also briefly outlines lessons learned around executive support, training, and adopting a unified architecture.
This document discusses the Proxima hip implant and its advantages over other implants. It was created to address issues with conventional implants like stress shielding, thigh pain, and loosening. The Proxima aims to preserve bone stock, avoid thigh pain and soft tissue pain, lower complication rates, and have wider indications than other conservative implants. It features a lateral flare that transfers load to the lateral cortex to reduce stress shielding. Clinical experience with over 400 implants since 1995 shows no revisions required to date.
The document discusses experiences implementing shared IT services at the University of Tennessee and Oak Ridge National Laboratory. It provides an overview of maturity levels for shared services, from level 1 involving collaboration to level 3 with a centralized IT organization. Oak Ridge National Laboratory achieved a level 3 model in four years with improved services and 15% cost savings. The University of Tennessee is in its second year of a four-year journey and has addressed customer confidence issues while starting to see cost savings. The document also includes IT budget breakdowns by service area at the University of Tennessee.
ArduinoCamp è un evento che si è svolto a Milano il 18 e 19 giugno 2011, con lo scopo di coinvolgere diversi utenti della Comunità e semplici curiosi che hanno voglia di conoscere l\’universo che ruota intorno ad Arduino o provare ad usarla: http://arduinocamp.com/Events/MilanoJune2011
Questa è la mia presentazione Pecha-Kucha, che riguarda l\’integrazione di OpenHw (Arduino appunto) e OpenSource Sw, in questo caso uno strumento di videosorveglianza: Zoneminder.
“Libraries as common denominator: from the citizen, country and global perspe...bridgingworlds2008
This document discusses libraries as a common denominator from citizen, country, and global perspectives. It provides background on New Zealand, noting its small population size yet ability to enact digital policies nationally. Libraries of New Zealand contributed significantly to developing New Zealand's Digital Strategy, which focuses on ubiquitous broadband access, strategic online content, and digital skills and confidence. The strategy aims to connect businesses, communities and government through a digital environment.
"Avatars: HVX Silverstar | HVX Voyager & HVX Shephard in Teen Second Life"bridgingworlds2008
This document discusses the growth and use of virtual worlds like Second Life for libraries. It notes that 80% of people are expected to use virtual worlds by 2011. Many libraries have established a presence in Second Life to provide reference services and classes. Some challenges include the learning curve of using virtual worlds and ensuring access for users. The document highlights examples of library services, collections, and events provided in virtual worlds.
TerminalTux - Terminal Server Open Source 100%! - Confsl 2009Mirco Piccin
Nell\'ambito della III Conferenza Italiana sul Software Libero, tenutasi a Bologna il 12 e 13/06/2009, abbiamo presentato la nostra soluzione Terminal Server 100% OpenSource!
“How do you provide for everyone: success with diverse populations in the UK ...bridgingworlds2008
This document summarizes efforts by Hillingdon Council libraries in London to engage local communities through a variety of events and programs. Some key points:
- Customer surveys showed dissatisfaction with book selection, library attractiveness, and computer facilities, prompting changes.
- Events now include storytimes, homework help, crafts, games, lectures, and more, targeting all ages and interests. Partnerships help promote literacy, health, and integration initiatives.
- Modernized facilities provide computers, books in many languages, and technology like Wii games consoles, attracting diverse patrons.
- Libraries function as community hubs, hosting groups and celebrations reflecting Hillingdon's cultural diversity.
This 3 sentence summary provides the high level information from the document:
The document is a draft presentation for the Bridging Worlds 2008 conference in Singapore that will discuss the Aarhus Public Libraries' challenges in opening up databases, rethinking library space, and mashing up people, as well as things they have learned and future challenges. The presentation will cover topics like a new library media space, integrated search that sorts by relevance, rethinking library space with digital posters and interactive floors, and co-creating with users through literature, news, and music labs.
Virtual Online Training - From Desktop to DeviceElaine Giles
Slides from a session I delivered at The Virtual Learning Show Summer 2013 addressing using mobile devices and apps in the delivery of virtual online training. I addressed where we are with mobile trends in 2013 and demonstrated the Adobe Connect and WebEx Apps for iOS.
There is a recording of the session available from htp://virtuallearningshow.com.
This document discusses how technology can be used as an assistive resource to help students with various learning difficulties. It provides examples of technologies like talking calculators, word prediction programs, and board maker software that can address problems in areas like math, reading, writing, and organization. The document emphasizes that technology provides multiple formats and entry points to engage students, accommodate disabilities, and expand learning opportunities at low cost.
This document discusses the rise of data sciences and its convergence with other fields like neurosciences, cognitive computing, and more. It also addresses the impact this convergence may have on employment, education, and new industries. Specifically, it predicts a collapse in low-skilled jobs by 2030, and a greater demand for highly skilled multi-disciplinary jobs. By 2040, both low-skilled job losses and high-skilled job gains could impact 5-10 million positions in France. The document raises topics like cognitive capitalism, disruptive destruction of industries, data rights, and whether human augmentation or machine humanization will dominate.
“Open Source, Crowd Source: harnessing the power of the people behind our lib...bridgingworlds2008
Cindi Trainor discusses how libraries can harness collective intelligence and crowd-sourcing by utilizing social web tools and open source models. Libraries are evolving to improve tools through community involvement and feedback. New library software is connecting users to share tags, reviews, and ratings while also connecting patrons and librarians.
In a recent webinar for MacBites Learning dedicated to showing several of the Adobe Touch Apps I demonstrated just how simple it is to edit photographs and design anytime, any place, anywhere with Adobe Photoshop Touch. I also delivered demonstrations of Adobe Proto, Adobe Collage, Adobe Color Lava and Adobe Nav for Photoshop.
This is the slide based section of that webinar and includes links to several videos of the demonstrations.
This document summarizes PeopleSoft HCM solutions and best practices. It discusses how PeopleSoft HCM can streamline HR systems through a global architecture with local functionality. It also outlines how PeopleSoft HCM provides core HR, benefits administration, payroll interfaces and an employee self-service portal. Finally, it describes how PeopleSoft HCM supports best practices like aligning the workforce with business objectives through features like workforce planning and rewards.
❑ Cos’è il Marketing e perché è importante in un’azienda
❑ Processo decisionale dell’utente
❑ Domanda latente e consapevole
❑ Inbound marketing vs Outbound marketing
❑Funnel: metodo, strumenti ed obiettivi
❑ I Social Media: presentiamoci
❑Termini chiave
The document discusses playfulness in the 2008 Obama presidential campaign on Facebook. It argues that the campaign employed playful tactics like applications and framing their presence as fun to make their political messaging more viral in a top-down strategy. However, playfulness can also emerge bottom-up from grassroots support when popular political expression takes on playful forms. The document examines how embedded playfulness on the internet and in social interactions on Facebook specifically can blur the lines between true and false, and bring a new form of productive political play and social participation when social dynamics meet online citizenship.
The document discusses photos from a field test of an MC Precast Stone Strong retaining wall system installed in Newnan, GA. The photos show the unfinished concrete blocks with rock and gravel infill used as internal drainage. A top block is designed with an 8 inch drop to allow dirt to be pushed to the face rather than using a cap block, and to accommodate fencing or guardrails inside the wall. Additional pictures show other Stone Strong projects using stained concrete blocks in various locations.
This document appears to be a quiz about weather instruments and weather-related concepts for 5th grade students. It contains multiple choice questions about different weather instruments like thermometers, barometers, anemometers, hygrometers, wind vanes, weather balloons, and weather stations. It also asks questions about weather phenomena like evaporation, condensation, precipitation, transpiration, high and low pressure systems. After the quiz, it provides a scoring rubric to evaluate student performance from Weather Master to needing to study more.
The document summarizes the IT transformation efforts at Oak Ridge National Laboratory from 2006-2008. It discusses consolidating IT staff, application transformation, and cyber security revitalization to create a unified user experience with common interfaces for employees, customers, and collaborators. It highlights goals of making enterprise data easier to access, facilitating cross-discipline collaboration, and mining data to create knowledge and predictability in research and development. The summary also briefly outlines lessons learned around executive support, training, and adopting a unified architecture.
This document discusses the Proxima hip implant and its advantages over other implants. It was created to address issues with conventional implants like stress shielding, thigh pain, and loosening. The Proxima aims to preserve bone stock, avoid thigh pain and soft tissue pain, lower complication rates, and have wider indications than other conservative implants. It features a lateral flare that transfers load to the lateral cortex to reduce stress shielding. Clinical experience with over 400 implants since 1995 shows no revisions required to date.
The document discusses experiences implementing shared IT services at the University of Tennessee and Oak Ridge National Laboratory. It provides an overview of maturity levels for shared services, from level 1 involving collaboration to level 3 with a centralized IT organization. Oak Ridge National Laboratory achieved a level 3 model in four years with improved services and 15% cost savings. The University of Tennessee is in its second year of a four-year journey and has addressed customer confidence issues while starting to see cost savings. The document also includes IT budget breakdowns by service area at the University of Tennessee.
ArduinoCamp è un evento che si è svolto a Milano il 18 e 19 giugno 2011, con lo scopo di coinvolgere diversi utenti della Comunità e semplici curiosi che hanno voglia di conoscere l\’universo che ruota intorno ad Arduino o provare ad usarla: http://arduinocamp.com/Events/MilanoJune2011
Questa è la mia presentazione Pecha-Kucha, che riguarda l\’integrazione di OpenHw (Arduino appunto) e OpenSource Sw, in questo caso uno strumento di videosorveglianza: Zoneminder.
“Libraries as common denominator: from the citizen, country and global perspe...bridgingworlds2008
This document discusses libraries as a common denominator from citizen, country, and global perspectives. It provides background on New Zealand, noting its small population size yet ability to enact digital policies nationally. Libraries of New Zealand contributed significantly to developing New Zealand's Digital Strategy, which focuses on ubiquitous broadband access, strategic online content, and digital skills and confidence. The strategy aims to connect businesses, communities and government through a digital environment.
"Avatars: HVX Silverstar | HVX Voyager & HVX Shephard in Teen Second Life"bridgingworlds2008
This document discusses the growth and use of virtual worlds like Second Life for libraries. It notes that 80% of people are expected to use virtual worlds by 2011. Many libraries have established a presence in Second Life to provide reference services and classes. Some challenges include the learning curve of using virtual worlds and ensuring access for users. The document highlights examples of library services, collections, and events provided in virtual worlds.
TerminalTux - Terminal Server Open Source 100%! - Confsl 2009Mirco Piccin
Nell\'ambito della III Conferenza Italiana sul Software Libero, tenutasi a Bologna il 12 e 13/06/2009, abbiamo presentato la nostra soluzione Terminal Server 100% OpenSource!
“How do you provide for everyone: success with diverse populations in the UK ...bridgingworlds2008
This document summarizes efforts by Hillingdon Council libraries in London to engage local communities through a variety of events and programs. Some key points:
- Customer surveys showed dissatisfaction with book selection, library attractiveness, and computer facilities, prompting changes.
- Events now include storytimes, homework help, crafts, games, lectures, and more, targeting all ages and interests. Partnerships help promote literacy, health, and integration initiatives.
- Modernized facilities provide computers, books in many languages, and technology like Wii games consoles, attracting diverse patrons.
- Libraries function as community hubs, hosting groups and celebrations reflecting Hillingdon's cultural diversity.
This 3 sentence summary provides the high level information from the document:
The document is a draft presentation for the Bridging Worlds 2008 conference in Singapore that will discuss the Aarhus Public Libraries' challenges in opening up databases, rethinking library space, and mashing up people, as well as things they have learned and future challenges. The presentation will cover topics like a new library media space, integrated search that sorts by relevance, rethinking library space with digital posters and interactive floors, and co-creating with users through literature, news, and music labs.
Virtual Online Training - From Desktop to DeviceElaine Giles
Slides from a session I delivered at The Virtual Learning Show Summer 2013 addressing using mobile devices and apps in the delivery of virtual online training. I addressed where we are with mobile trends in 2013 and demonstrated the Adobe Connect and WebEx Apps for iOS.
There is a recording of the session available from htp://virtuallearningshow.com.
This document discusses how technology can be used as an assistive resource to help students with various learning difficulties. It provides examples of technologies like talking calculators, word prediction programs, and board maker software that can address problems in areas like math, reading, writing, and organization. The document emphasizes that technology provides multiple formats and entry points to engage students, accommodate disabilities, and expand learning opportunities at low cost.
This document discusses the rise of data sciences and its convergence with other fields like neurosciences, cognitive computing, and more. It also addresses the impact this convergence may have on employment, education, and new industries. Specifically, it predicts a collapse in low-skilled jobs by 2030, and a greater demand for highly skilled multi-disciplinary jobs. By 2040, both low-skilled job losses and high-skilled job gains could impact 5-10 million positions in France. The document raises topics like cognitive capitalism, disruptive destruction of industries, data rights, and whether human augmentation or machine humanization will dominate.
“Open Source, Crowd Source: harnessing the power of the people behind our lib...bridgingworlds2008
Cindi Trainor discusses how libraries can harness collective intelligence and crowd-sourcing by utilizing social web tools and open source models. Libraries are evolving to improve tools through community involvement and feedback. New library software is connecting users to share tags, reviews, and ratings while also connecting patrons and librarians.
In a recent webinar for MacBites Learning dedicated to showing several of the Adobe Touch Apps I demonstrated just how simple it is to edit photographs and design anytime, any place, anywhere with Adobe Photoshop Touch. I also delivered demonstrations of Adobe Proto, Adobe Collage, Adobe Color Lava and Adobe Nav for Photoshop.
This is the slide based section of that webinar and includes links to several videos of the demonstrations.
This document summarizes PeopleSoft HCM solutions and best practices. It discusses how PeopleSoft HCM can streamline HR systems through a global architecture with local functionality. It also outlines how PeopleSoft HCM provides core HR, benefits administration, payroll interfaces and an employee self-service portal. Finally, it describes how PeopleSoft HCM supports best practices like aligning the workforce with business objectives through features like workforce planning and rewards.
❑ Cos’è il Marketing e perché è importante in un’azienda
❑ Processo decisionale dell’utente
❑ Domanda latente e consapevole
❑ Inbound marketing vs Outbound marketing
❑Funnel: metodo, strumenti ed obiettivi
❑ I Social Media: presentiamoci
❑Termini chiave
Content Marketing per il turismo. Costruire una strategia di contenuto centra...Miriam Bertoli
Ogni strategia dei contenuti efficace parte dal comprendere i percorsi d’acquisto e capire il ruolo che hanno i punti di contatto (digitali e non) e come ciascuno di loro contribuisce a creare un’esperienza gratificante e memorabile.
In un panorama sempre più concorrenziale, il nostro marketing e il nostro business funzionano solo se siamo capaci di immaginare il nostro cliente come una persona reale, di cui possiamo migliorare (anche solo un po’) la vita.
Workshop con Alessandra Farabegoli e Miriam Bertoli.
ALESSANDRA FARABEGOLI | MIRIAM BERTOLI | BTO11 Right here, right nowBTO Educational
Alessandra Farabegoli, Web strategist e formatrice
Miriam Bertoli, Digital & Content Marketing Strategist
Content Marketing per il turismo. Costruire una strategia di contenuto centrata sulle persone
BTO11 | Right here, right now
www.buytourismonline.com
Firenze, Stazione Leopolda
#5 Hall
Day ONE mercoledì 20 marzo 2019
10.25 : 11.35
La cultura dell'ospitalità come imperativo categoricoCarlo Mazzola
Un lavoro di ricerca che si fonda sull'analisi delle politiche interne ed esterne al brand, le quali rappresentano insieme alle relazioni umane il fulcro dell'ospitalità.
Analisi e monitoraggio della clientela e della concorrenza.
Sintesi della lecture effettuata per un gruppo di imprenditori presso l'Associazione delle Piccole Imprese di Pordenone
Definizioni di marketing
Definizione di marketing management
Le fasi evolutive del marketing
Definizione di marketing mix
Le 4 P del Marketing mix
Le 7 P del Marketing mix
A chi vendere il nostro prodotto? La segmentazione di marketing, tra vecchi e...Simone Moriconi
Presentazione svolta presso l'Università degli Studi di Urbino Carlo Bo.
La segmentazione e il targeting nell'era digitale: insight in profondità, conversazioni dalla rete, profilazione di user personas. Ecco come cambiano le variabili di analisi del mercato, in ottica sempre più approfondita e predittiva.
Più spesso di quanto dovrebbe accadere, quando il management osserva i costi aziendali sostenuti durante l’anno, su pochi di essi è in grado di rallegrarsi. I costi aziendali sono vissuti con grande frustrazione alla ricerca della vendita che assicuri la crescita del fatturato: una crescita che allontani lo spettro della perdita d’esercizio. È inevitabile dunque che, quando un imprenditore sente parlare di “catena del valore” e le componenti di questo valore sono costi, non sono molti a percepirne il senso. Eppure è evidente: se non reputi che quel costo sia un valore per il cliente finale esso è uno spreco, se non è uno spreco devi trasformarlo in valore percepibile. Se ritieni che tutti i costi sostenuti siano “dolori” è la tua percezione di ciò che il cliente ritiene sia un valore a mancare.
How to make an effective business plan: from basic rules to some tips about presentation. Important questions you need to ask yourself before writing an executive summary
Titolo Seminario on line:
"Se la tua azienda fosse una azienda"
ARGOMENTI DEL SEMINARIO
- BRAND IDENTITY
- BRAND PORTATORE DI SENSO
- ARCHTYPAL BRANDING
- CREARE UNA RELAZIONE
- CONTENT MARKETING
- CUSTOMER EXPERIENCE
- LABORATORIO: Facciamo un esperimento
Leggi tutto:
http://www.dev4u.it/blog/587-se-la-tua-azienda-fosse-una-persona.html
Evoluzione Degli Obiettivi Di Mktg Per Rendere Efficace La Vendita
1. “ Quando l’unico strumento che uno ha è un martello, considererà tutto come un chiodo” G. Maslow
2. Il Mktg è talmente importante che non può essere considerato come una funzione separata.... esso è l'intera impresa considerata dal punto di vista del risultato finale, cioè il soddisfacimento della clientela . “Peter Drucker”
3.
4. Per poter essere efficace l’attività di vendita deve perciò essere preceduta da altre attività, prima fra tutte l’identificazione del… BISOGNO
5.
6.
7.
8.
9. Soddisfare i bisogni Gli OBIETTIVI del MKTG sono passati da: Anticipare i bisogni necessità, desideri, stili di vita
13. MASS MKTG FILOSOFY (Es: Coca cola, MC Donald’s) Tutti devono conoscere il prodotto ed acquistarlo SEGMENTAZIONE (Es: Banche) Gruppi di individui con caratteristiche all’acquisto simili Attraverso la conoscenza di necessità, desideri, stili di vita soddisfare specificatamente esigenze “personali” dei componenti del segmento Customer share
14. “ La volontà di vincere è importante, la volontà di prepararsi è vitale”