evolution to
revolutionChris Doerschlag
Chief Executive Officer
WD Partners
THE BUSINESS?
OF ARCHITECTURE,
ENGINEERING
& DESIGN
THE BUSINESS
OF ARCHITECTURE,
ENGINEERING
& DESIGN BRANDING
—Peter Drucker
Most of what we call
management consists
of making it difficult
for people to get their
work done.
People are inherently good
and want to do a good job.
Their downfall is what they
rely on misaligned systems,
policies, practices and rules.
—Dr. Edwards Deming
Great vision
without great
people is
irrelevant.
—Jim Collins
Be who you are and say
what you feel, because
those who mind don’t
matter and those who
matter don’t mind.
—Dr. Suess
CORPORATE PEZ
WOLFGANG DOERSCHLAG ARCHITECTS
WOLFGANG DOERSCHLAG ARCHITECTS & ENGINEERS
WDA&E
retail thinkers that doTM
WD
WDWD
WD
WD WD
WD
WE ARE A CUSTOMER EXPERIENCE EXPERT FOR
GLOBAL CONSUMER BRANDS
47+ years
7 offices worldwide
350+ associates
Our mission is to deliver innovative solutions to our
client that will drive and shape the future of retail by
attracting, developing and retaining exceptional talent.
SMEP
ENGINEERING
ARCHITECTURE
A culture of
integration
CIVIL
ENGINEERING
PLANNING/ZONING
PERMITTING
MEP
ENGINEERING
ARCHITECTURE
Integration is
an operational
framework
CONSTRUCTION
SERVICES
CIVIL
ENGINEERING
PLANNING/ZONING
PERMITTING
MEP
ENGINEERING
ARCHITECTURE
Construction
administration
and beyond
CONSTRUCTION
SERVICES
CIVIL
ENGINEERING
PLANNING/ZONING
PERMITTING
MEP
ENGINEERING
ARCHITECTURE
WD Partners India PVT LTD
CONSTRUCTION
SERVICES
CIVIL
ENGINEERING
PLANNING/ZONING
PERMITTING
MEP
ENGINEERING
ARCHITECTURE
The only sustainable
competitive advantage is
continuous improvement.
CONSTRUCTION
SERVICES
CIVIL
ENGINEERING
PLANNING/ZONING
PERMITTING
MEP
ENGINEERING
ARCHITECTURE
ACCESS
CONSTRUCTION
SERVICES
CIVIL
ENGINEERING
DESIGN &
BRAND
STORE
PLANNING
PLANNING/ZONING
PERMITTING
MEP
ENGINEERING
ARCHITECTURE
Aquire or build?
CONSTRUCTION
SERVICES
CIVIL
ENGINEERING
DESIGN &
BRAND
STORE
PLANNING
OPERATIONS
CONSULTING
PLANNING/ZONING
PERMITTING
MEP
ENGINEERING
ARCHITECTURE
Sometimes you get lucky
CONSTRUCTION
SERVICES
CIVIL
ENGINEERING
DESIGN &
BRAND
STORE
PLANNING
FIXTURE DESIGN
& FABRICATION
PLANNING/ZONING
PERMITTING
MEP
ENGINEERING
ARCHITECTURE
OPERATIONS
CONSULTING
It’s ok to fail, but fail fast!
80/20
CONSTRUCTION
SERVICES
CIVIL
ENGINEERING
DESIGN &
BRAND
STORE
PLANNING
DIGITAL
SERVICES
OPERATIONS
CONSULTING
PLANNING/ZONING
PERMITTING
MEP
ENGINEERING
ARCHITECTURE
Bricks to clicks
CONSTRUCTION
SERVICES
CIVIL
ENGINEERING
INSIGHTS &
STRATEGY
DESIGN &
BRAND
STORE
PLANNING
DIGITAL
SERVICES
OPERATIONS
CONSULTING
PLANNING/ZONING
PERMITTING
MEP
ENGINEERING
ARCHITECTURE
An informed point of view
CMO CDOvs.
CONSTRUCTION
SERVICES
CIVIL
ENGINEERING
INSIGHTS &
STRATEGY
DESIGN &
BRAND
STORE
PLANNING
DIGITAL
SERVICES
OPERATIONS
CONSULTING
PLANNING/ZONING
PERMITTING
MEP
ENGINEERING
ARCHITECTURE
Program/ProjectManagement
Project Management heros
CONSTRUCTION
SERVICES
CIVIL
ENGINEERING
INSIGHTS &
STRATEGY
DESIGN &
BRAND
STORE
PLANNING
DIGITAL
SERVICES
OPERATIONS
CONSULTING
PLANNING/ZONING
PERMITTING
MEP
ENGINEERING
ARCHITECTURE
Program/ProjectManagement
2009
KNOW YOUR
CLIENT AND
THEIR BRAND
WHAT MAKES US DIFFERENT?
brand
strategy
people
price promotion
projection
process
place
product
THE WAY
WE WORK
—Mario Andretti
If everything seems under control,
you’re just not going fast enough.
IT’S NOT ABOUT US
sign up for WayfinD quarterly at www.wdpartners.com/wayfind
There was no
check out?
A lot of catching up, in 3 simple
steps digital solutions at retail
WHAT IF?
Do you feel retailers are
violating shopper privacy
by tracking them in
their stores?
FEATURED CASE STUDY
READERS POLL
TIPS TRENDS
Creating a Western style
grocery concept
LESSONS OF
THE THIRD WAVE
THE URBAN
OUTFITTERS STORY
Fall 2014
WINNING BACK
THE STORELESS
GENERATION
TIPS &
TRENDS
Franchising
done right,
for Fast and
Solid Growth
WHAT IF?
All stores were like the
old Service Merchandise?
READERS POLL:
Do Amazon’s nonexistent
stores make them vulnerable?
Winter 2015
Summer 2014 Fall 2013
Human
InteractionCommunity + Connection
Help Needed
Reinvent the store employee
CVS Pharmacy
Consumer’s value this store
What If...
Employees disappeared?
Readers Poll
Would you buy Google Glass?
CAN BE
STOPPED
WHY
AMAZON
Stores only sold
private label?
Franchising: Time to get lean
WHAT IF?
If it were legal, would
you shop in a high-end
cannabis dispensary?
FEATURED CASE STUDY
READERS POLL
TIPS TRENDS
Breaking through the sea
of stainless steel
Spring 2015
Spring 2014
Readers Poll:
Who in the middle is most in danger?
What If?
Amazon opened stores?
Dining Design
Forget about the
chairs, it’s really all
about the tables
a crowning achievement
THE NEW
KILLER
APP:
STORES
Summer 2013
Amazon Can’t Do This
Consumer Desire and the Store of the Future
Emerging Retail
Technologies
The Top 3 Digital Must-Do’s
7-Eleven
Reinventing an Icon
What if...
Amazon ate retail?
Poll:
Are you comfortable
with mobile checkout?
What If?: 50% of your sales were
online, what happens to your stores?
Readers Poll: Who is most likely
to get crushed next by Amazon
A Demographic
You Can’t Ignore –
Hispanics Love
Interesting Stores
Scotts
Brand Reinvention
Amazon
Can’t Do That
Amazon’s End Game
Winter 2014 Spring 2013
Poll:
Would you shop for non-perishable
groceries on Amazon?
What if...
Retailers embraced
Amazon’s success?
Segmentation
and the Big
Data Dilemma
A Case Against
Amazon Angst:
Reimagining The Store
Of The Future
Deepening the
Connection:
Samsung’s Global
Flagship Design
The Fundamentals
of Aisle Attraction
Increasing center-store
traffic how in-aisle
merchandising attracts
The Healthy
Consumer
What factors influence
a consumer to make
the switch to healthier
products?
The New Killer
App: STORES
How to win back the
storeless generation
The Next
Generation
How millennials will
change shopping
Amazon
Can't Do That
Uncovering where
Amazon fails to
deliver and retail
stores can win
Wiring the
Customer
Experience
How consumers are
embracing fast-emerging
digital technologies
WHAT’S YOUR
OPERATIONAL
FRAMEWORK?
INTEGRATED
SCALABLE
INNOVATIVE
It’s not the STRONGEST of the species
that survives, nor the most INTELLIGENT
but the one
MOST
RESPONSIVE
TO CHANGE.
—Charles Darwin
thinkers that doTM

Evolution to Revolution by Chris Doerschlag