The evolution of media has been a remarkable journey, transforming how information is disseminated, communicated, and consumed by society. Over the years, media has transitioned from its humble origins in print to the dynamic landscape of digital communication that we experience today. This transformation has not only revolutionised the way we access information but has also shaped the very fabric of our societies and cultures.

4. OBJECTIVE
At the end of the lesson, the
students should be able to
demonstrate understanding on the
evolution of media.

5. MEDIA AND
INFORMATION LITERACY
SIR JANDROLEM N. DAMAS

7. EVOLUTION
OF
MEDIA

8. PRE-INDUSTRIAL AGE
(BEFORE 1700S)
•People discovered fire,
developed paper from plants,
and forged weapons and tools
with stone, bronze, copper
and iron.

9. CAVE PAINTINGS (35,000 BC)

10. PAPYRUS IN EGYPT (2500 BC)

11. DIBAO IN CHINA (2ND CENTURY)

12. CLAY TABLETS IN MESOPOTAMIA
(2400 BC)

13. CODEX IN THE MAYAN REGION
(5TH CENTURY)

14. PRINTING PRESS USING WOOD BLOCKS
(220 AD)

15. ACTA DIURNA IN ROME
(130 BC)

16. HIEROGLYPHICS IN EGYPT
(1ST CENTURY BCE)

17. INDUSTRIAL AGE
(1700S-1930S)
•People used the power of steam,
developed machine tools,
established iron production, and
the manufacturing of various
products (including books through
the printing press).

18. PRINTING PRESS FOR MASS PRODUCTION
(19TH CENTURY)

19. NEWSPAPER
- THE LONDON GAZETTE (1640)

20. TYPEWRITER
(1800)

21. TELEPHONE (1876)

22. MOTION PICTURE (1890)

23. TELEGRAPH

24. PUNCH CARDS

25. ELECTRONIC AGE
(1930S-1980S)
•The invention of the transistor ushered in
the electronic age. People harnessed the
power of transistors that led to the transistor
radio, electronic circuits, and the early
computers. In this age, long distance
communication became more efficient.

26. TRANSISTORS

27. TRANSISTOR RADIO

28. TELEVISION (1941)

29. LARGE ELECTRONIC COMPUTERS
I.E. EDSAC (1949)

30. LARGE ELECTRONIC COMPUTERS
I.E. UNIVAC 1 (1951)

31. MAINFRAME COMPUTERS
I.E. IBM 704 (1960)

32. HEWLETT-PACKARD 9100A
PERSONAL COMPUTERS (1968)

33. APPLE 1
PERSONAL COMPUTERS (1976)

34. OHP PROJECTORS

35. LCD PROJECTORS

36. INFORMATION AGE
(1900S-2000S)
• The Internet paved the way for faster
communication and the creation of the social
network. People advanced the use of
microelectronics with the invention of personal
computers, mobile devices, and wearable
technology. Moreover, voice, image, sound
and data are digitalized. We are now living in
the information age.

37. WEB BROWSERS: MOSAIC(1993)

38. WEB BROWSERS: INTERNET EXPLORER (1995)

39. BLOGS: BLOGSPOT (1999)

40. BLOGS: LIVEJOURNAL (1999)

41. BLOGS: WORDPRESS (2003)

42. SOCIAL NETWORKS: FRIENDSTER (2002)

43. SOCIAL NETWORKS: MULTIPLY (2003)

44. SOCIAL NETWORKS: FACEBOOK (2004)

45. • Microblogs: Twitter (2006), Tumblr (2007)
• Video: YouTube (2005)
• Augmented Reality / Virtual Reality
• Video chat: Skype (2003), Google Hangouts (2013)
• Search Engines: Google (1996), Yahoo (1995)
• Portable computers- laptops (1980), netbooks
(2008), tablets (1993)
• Smart phones
• Wearable technology

47. Group
activity
Group 1 – Role play, A Day in 2050 (2min only)
Group 2 – Jingle: Evolution of Media (2min only)
Group 3 – Poster: Evolution of Media (explain in 2min only)
Group 4 – Slogan: Evolution of Media (explain in 2min only)
Rubric for scoring:
Presentation – 40%
Content – 30%
Collaboration – 15%
Organization – 15%
100%

48. •Is evolution of media
necessary?
•What is the effect of
evolution of media today?

49. •How media evolved from pre-industrial
age to the new information?
•What is the difference between Traditional
and New media?

50. QUIZ TIME

51. Read each question with comprehension. Write
the letter only.
1. The following are forms of media
during the industrial age EXCEPT:
A. Newspaper C. Typewriter
B. Computer D. Printing press

52. Read each question with comprehension. Write
the letter only.
2. Which is NOT true about electronic age?
A. People can access internet connectivity.
B. People use electronic circuits and early
computers.
C. People apply the power of transistors for
radios.
D. The creation of transistor piloted the rise of
the electronic age.

53. Read each question with comprehension. Write
the letter only.
3. The following are forms of media
during the pre-industrial age
EXCEPT:
A. Papyrus C. Photography
B. Clay Tablet D. Cave Paintings

54. Read each question with comprehension. Write
the letter only.
4. Which of the following describes the new
information age?
A.the early hominids used stone tools and metals
B.the substitution of handy tools with electrical
machine
C.the utilization of electrical power to run devices
D.The use worldwide web through an internet
connectivity

55. Read each question with comprehension. Write
the letter only.
1.Which is NOT true about electronic age?
A.People can access internet connectivity.
B.People use electronic circuits and early
computers.
C.People apply the power of transistors for
radios.
D.The creation of transistor piloted the rise of
the electronic age