Media and Information Literacy

1. Introduction to Media
and Information
Literacy
Week 2

2. DEFINITIONS UNDER
THE MIL FRAMEWORK

3. • Literacy: The ability to identify, understand,
interpret, create, communicate and compute, using
printed and written materials associated with varying
contexts. Literacy involves a continuum of learning,
wherein individuals are able to achieve their goals,
develop their knowledge and potential, and
participate fully in their community and wider
society.
• Media: The physical objects used to communicate
with, or the mass communication through physical
objects such as radio, television, computers, film, etc.
It also refers to any physical object used to
communicate messages.

4. • Information: A broad term that covers processed
data, knowledge derived from study, experience,
instruction, signals or symbols.
• Media Literacy: The ability to access, analyze,
evaluate, and create media in a variety of forms. It
aims to empower citizens by providing them with the
competencies (knowledge and skills) necessary to
engage with traditional media and new technologies.
• Information Literacy: The ability to recognize when
information is needed, and to locate, evaluate, and
effectively communicate information in its various
formats.

5. • Technology Literacy: The ability of an individual,
either working independently or with others, to
responsibly, appropriately, and effectively use
technological tools. Using these tools an individual
can access, manage, integrate, evaluate, create and
communicate information.
• Media and Information Literacy: The essential skills
and competencies that allow individuals to engage
with media and other information providers
effectively, as well as develop critical thinking and
life-long learning skills to socialize and become active
citizens.

8. Answer the following questions:
1. Did you believe these news items were
true? How did you know they were
true/false?
2. Are all news and information on the
internet true? Why or why not?
3. Who gets to post news items online?
Expound

9. Essay Writing
•How do Media Literacy, Information
Literacy, and Technology Literacy and
Media and Information Literacy differ in
terms of use?

10. Reflection.
•Does the advent of media and
information literacy help us to become
closer to God, our family and nation?
Support your answer.

11. Evolution
of Media
Week 3

12. Evolution of Media: Traditional to New Media
• Are you aware of what is happening in your
community? Are you still updated with the
current issues that our country is facing today? If
yes, good to hear that! I bet you have your
cellphone, television or radio with you to stay
updated on what is happening around. Did you
ever wonder how people in the past received and
delivered information or data?

14. Various eras in the History
of Communication.

15. Pre-Industrial Age
•Pre-Industrial Age (Before 1700s) -
People discovered fire, developed paper
from plants, and forged weapons and
tools with stone, bronze, copper and
iron.

16. Examples:
• Cave paintings
(also known as
“parietal art”) are
numerous paintings
and engravings
found on cave walls
or ceilings around
38 000 BCE.

17. Examples:
•Clay tablets are used as
a writing medium
especially for writing in
cuneiform. Cuneiform is
one of the oldest forms
of writing. This means of
communication was
used for over 3 000
years in 15 different
languages

18. Examples:
•Papyrus is made from
pith of papyrus plant.
It is used in ancient
times as writing
surface to designate
documents written on
its sheets, rolled up to
scrolls.

19. Other
examples:
• Acta Diurna in Rome
(130 BC)
• Dibao in China (2nd
Century)
• Codex in the Mayan
region (5th Century)
• Printing press using
wood blocks (220 AD)

20. Industrial Age
•Industrial Age (1700s-1930s) - People
used the power of steam, developed
machine tools, established iron
production, and the manufacturing of
various products (including books
through the printing press).

21. Examples:
• Printing press for mass
production (19th
century)
• A printing press is
typically used for texts. It
is a device that applies
pressure to an inked
surface resting upon a
print medium (like paper
or cloth).

22. Examples:
•Telegraph is used
for long-distance
communication by
transmitting
electrical signals
over a wire laid
between stations.

23. Examples:
• Motion picture (also
known as film or
movie) is series of still
photos on film,
projected in rapid
succession onto a
screen by means of
light.

24. Other Examples:
• Newspaper- The London Gazette (1640)
• Typewriter (1800)
• Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Punch cards

25. Electronic Age
•Electronic Age (1930s-1980s) - The
invention of the transistor ushered in
the electronic age. People harnessed the
power of transistors that led to the
transistor radio, electronic circuits, and
the early computers. In this age, long
distance communication became more
efficient.

26. Transistor
Radio
Large Electronic
Computers
Mainframe Computers

27. Other Examples:
• Television (1941)
• Personal computers - i.e. Hewlett Packard
9100A (1968), Apple 1 (1976)
• Overhead Projector, LCD projectors

28. New Age or Information Age
Laptop
Facebook Google
Meet
(Social Network)
Google Meet
(Virtual
Meetings/Mass
Meetings)

29. Other Examples:
• Web browsers: Mosaic (1993),
Internet Explorer (1995)
• Blogs: Blogspot (1999), LiveJournal
(1999), Wordpress (2003)
• Social networks: Friendster (2002),
Multiply (2003), Facebook (2004)
• Microblogs: Twitter (2006), Tumblr
(2007)
• Video: YouTube (2005)
• Augmented Reality / Virtual Reality
• Video chat: Skype (2003), Google
Hangouts (2013)
• Search Engines: Google (1996),
Yahoo (1995)
• Portable computers- laptops
(1980), netbooks (2008),
tablets (1993)
• Smart phones
• Wearable technology
• Cloud and Big Data

30. Functions of Communication of Media
1. Monitoring Function. This is to inform the citizens on what
is happening around them.
2. Information Function. This is to educate the audience on
the meaning and significance of the facts.
3. Opinion Function. This is to provide a platform for public
political discourse. It is to facilitate public opinion and
expression of dissent.
4. Watchdog Role of Journalism. It denounces the wrongdoing
of the government and the private which leads to increasing of
accountability and spearheading positive changes.
5. Channel for Advocacy of Political viewpoints